Geoffrey Whelan Email & Phone Number

New York, Ny

New York, Ny

I was the lead creative executive, overseeing teams creating all audio-visual marketing materials.• Launched “Breaking Bad” and “Mad Men” and sustained them until series finale, helping to establish each as a pop-culture icon. • Earned six best-drama Emmy Awards for those two series by building the perception of their exceptional quality through tune-in, image and FYC campaigns.• Launched & sustained “The Walking Dead,” the #1 series in all of television for five years.• Brought the subscription streaming service “AMC Premiere” to market. • Built up The Walking Dead fan community, increasing awareness of and participation in TWD Fan Rewards club,100th episode live screening, “Talking Dead” weekly talk show and “Thank You, Fans” image campaigns. • Led on-air promotional efforts for all AMC series, including “Better Call Saul,” “Halt and Catch Fire” “Preacher,” “Fear the Walking Dead,” “The Terror” and more. • Created highly effective integrations for BMW, Acura, Microsoft, Banana Republic, Mountain Dew, Dish, Sprint, T-Mobile, and Universal Pictures’ Neighbors 2 with AMC series, from ideation through completion.• Worked as a creative partner with series showrunners, balancing their visions with network goals, resulting in effective, award-winning campaignsMy responsibilities included: trailers, promos, off-channel ads, brand image campaigns, sales tapes, sponsor integrations, branded content, Emmy FYC campaigns, and broadcast design. I built a team from 5 people to 20, managing creative directors, writers, producers, editors, designers, production managers and an operations/finance unit. From 2016–2018, I was charged with key art, OOH, social and digital creative. I hired and managed staff, freelancers and vendors and oversaw a multi-million dollar budget. I formulated creative strategy and pitched work to internal and external clients, then managed the campaign cadence.

New York, Ny

My responsibilities were the same as in the SVP role above, during this time I…• Transformed AMC from a movie rerun channel into an original-series powerhouse.• Led on-air promotional efforts for all AMC series, including “Turn: Washington’s Spies,” “Rubicon,” “The Killing,” “Fear the Walking Dead,” “Hell on Wheels,” "Mad Men," "Breaking Bad" and more.I was the lead creative executive, responsible for creating all audio-visual marketing materials, including trailers, promos, off-channel ads, brand image campaigns, sales tapes, sponsor integrations, branded content, Emmy FYC campaigns, and broadcast design. I built a team, managing creative directors, writers, producers, editors, designers, production managers and an operations/finance unit. I hired and managed staff, freelancers and vendors and oversaw a multi-million dollar budget. I formulated creative strategy and pitched work to internal and external clients, then managed the campaign cadence.

New York, Ny

My purview was much the same as in the roles above, but AMC programming at this time was mostly movies; the transition to original-series programming was yet to begin in earnest.

New York, Ny

I was responsible for all on-air creative, off-air TV and radio campaigns, managing a staff of 19.• Launched "VH1 Divas" and "VH1 Original Movies." • Won an Emmy for the "Save the Music" PSA campaign.• Shot promotional campaigns with Heather Locklear, Gisele Bündchen, Cuba Gooding, Jr., Ashley Judd, Harry Connick, Jr. and more.• Earned multiple BDA/Promax Awards.

New York, Ny

I was the head writer with a staff of 3, responsible for all on-air creative, off-air TV and radio campaign scripts. i also wrote shows and specials.• Launched and sustained series including "Behind the Music," "VH1/Vogue Fashion Awards," "Pop-Up Video."• Wrote host and presenter copy for "VH1/Vogue Fashion Awards" and the "Fairway to Heaven" golf tournament.

New York, Ny

I conceived and wrote network image and tune-in promotion. I also wrote shows and specials. • Writer on the original "Beavis and Butt-head" team that developed the series, writing 9 episodes.• Original staff writer: "The Jon Stewart Show," writing sketches and monologue jokes.• Writer and contributor: "The MTV Movie Awards," "MTV Spring Break," "Video Music Awards" and more.

New York, Ny