Geoff Alday Email & Phone Number

Knoxville, Tennessee, Us

Designing healthcare-focused B2B2C enterprise platform — AI, ML, BeSci.• Design strategies for integrating the Lirio platform into client and partner technology ecosystems• Design B2B products for AI configuration, journey orchestration, personalization, content management, communications management, platform management, and insights• Design B2C products and experiences for email, text, web, app, and chat• Tell the evolving Lirio product story to clients, prospects, and partners

Memphis, Tn, Us

Designed B2C SaaS product that helped caregivers lower medical expenses.• Designed and prototyped MVP features and product concepts• Co-facilitated weekly user research and feedback sessions that shaped company vision and market direction• Established design patterns for user interface consistency and developer efficiency• Coded Vault and data visualization features

Franklin, Tn, Us

Designed B2B SaaS learning analytics platform from prototype to company exit.• Designed the Watershed and Watershed Essentials products• Set product direction and managed roadmap• Designed and coded bespoke data visualizations to differentiate product from business intelligence tools• Created xAPI, voice, and virtual reality prototypes to generate market interest• Produced user onboarding animations and company videos for trade shows

Nashville, Tennessee, Us

Led design and mobile for B2B SaaS marketing platform.• Grew, trained, and mentored distributed UX team• Designed and launched company’s first mobile apps• Led cross-functional team that created marketing industry’s first drag-and-drop email editor• Promoted company by speaking at conferences and writing articles• Co-led innovation team that researched, prototyped, and vetted experimental product ideas

Beverly Hills, California, Us

Designed B2B and B2C fan engagement platform for entertainment industry.• Designed B2C eCommerce product that increased YOY revenue 52%• Designed B2C user sign-up feature with COPPA compliance and parental consent• Designed B2B community and content management feature sets that powered custom B2C artist websites• Introduced and implemented user experience practices into technology team processes

White Plains, New York, Us

Led UX, UI, and marketing design for B2B financial technology products.

Nashville, Tn, Us

Designed, launched, and managed B2B and B2C eCommerce products.

Nashville, Tn, Us

Designed and developed B2B CMS product that powered custom B2C websites.

Nashville, Tennessee, Us

Produced animations for television commercials, local businesses, and professional sports teams.