Geoff Baird

Geoff Baird Email and Phone Number

Founder & CEO @ enroll ml, advanced machine learning that powers admissions teams to improved results @ enroll ml
Geoff Baird's Location
Dillon, Colorado, United States, United States
Geoff Baird's Contact Details
About Geoff Baird

AI Founder / P&L Leader / Top line focused turn-around leaderAs the Founder and CEO of Enroll ML, I lead an exceptional team on the forefront of modernizing higher education enrollment management through our innovative AI-driven SaaS product, enroll ml. My expertise lies in harnessing the power of deep data understanding and AI to revolutionize core operational processes, reflecting a career spanning almost 3 decades dedicated to identifying, executing and delivering on the strategies that improve revenue, operating performance, balance sheets, cash flow and liquidity. My leadership in pivotal roles, from spearheading Motorola's global smartphone strategy to guiding Xpedior's journey from business plan to IPO and directing the financial and operational turnaround of Sears Holdings' $1B B2B unit, has culminated in successfully envisioning, raising VC funding and launching enroll ml, the most innovative new AI based product for higher education enrollment management in a generation.

Geoff Baird's Current Company Details
enroll ml

Enroll Ml

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Founder & CEO @ enroll ml, advanced machine learning that powers admissions teams to improved results
Geoff Baird Work Experience Details
  • Enroll Ml
    Founder & Ceo
    Enroll Ml Jan 2022 - Present
    Dillon, Co, Us
    Business plan -> Funded -> Build -> Launch - > Scale an innovative and category defining AI driven SaaS platform that reduces a college's cost of new student acquisition by replacing critical subjective-driven process steps with AI prioritization and predictive direction.
  • Edcura Llc
    President & Chief Executive Officer
    Edcura Llc Apr 2017 - Dec 2021
    President & CEO of private-equity backed professional services company serving the Higher Education market. Built and led team through the strategic disposition of a distressed asset and created an innovative new professional services offerings to drive revenue growth, operating efficiencies and financial sustainability inside of higher educational institutions. Reporting relationship: Board of Directors, Private-Equity Fund ManagersDirect reports: VP Finance, CMO, VP of HR, SVP Customer Success, SVP EnrollmentSize of Organization: 50Key Results: Reduced 8 figure negative cash burn by 91% within 1.5 years, developed EBITDA positive business by year 3. Strengthened balance sheet, reduced debt service via refinancing and rebuilt sales and marketing engine to produce industry leading results. Developed and secured long term customer contract to provide platform for future growth.
  • Education Corporation Of America
    Group President - Emerging Brands
    Education Corporation Of America May 2015 - Apr 2017
    Birmingham, Al, Us
    Leadership of a $55M portfolio of 7 educational and retail businesses inside private-equity owned Education Corporation of America. Full operating responsibility including product, sales, marketing, operations and overall financial management of one market leading online business college, 2 on ground colleges with 6 locations, 3 national test-prep businesses and a portfolio of 3 commercial restaurants. Reporting relationship: CEODirect reports: Marketing Director, Brand Presidents, VP Strategy & Ops (11 in total)Size of Organization: 250-300Key Results: Surpassed group EBITDA targets by 30%. Led New England College of Business to first YoY growth in 3 years via refined messaging and customer targeting, marketing strategy and increased investment in field teams. Drove 15% EBITDA improvements in national test prep businesses via operating efficiencies. Redefined lagging golf college value proposition via new marketing, targeting and messaging strategies. Created more powerful and market relevant product by integrating golf and business college offerings. Replaced 5 marketing agencies with one, driving more efficient spend and tighter alignment with the business units. Replaced underperforming personnel, grew internal talent and attracted top external talent to the businesses.
  • Sears Holdings Corporation
    Divisional Vice President And General Manager, Sears Commercial Solutions
    Sears Holdings Corporation 2010 - Jan 2015
    Chicago, Il, Us
    Leadership of $750M business unit inside the $3.5B Sears Home Services business, responsible for the wholesale selling and servicing of Kenmore appliances and associated services into real estate development, REITs, hospitality, education, healthcare, military, insurance, retailers, distributors and manufacturers. Reporting relationship: Sears Home Services CMODirect reports: Field Sales, Inside Sales, Product Management, Finance, Marketing, Operations, CreditIndirect reports: HR, Legal, ITSize of Organization: 400Key Results: Upon joining was faced with a 50 year old legacy business unit whose revenue had decreased over $150M in just 30 months. Following 9 months of reengineering, the business moved to year over year revenue growth, driving a 40% operating profit improvement. Integrated services and products businesses to create $750M business unit. Grew AOV from $30K to $300K and sales / per person by 50%. Rebuilt sales, sales operations, inside sales, finance, call center, marketing and product management organizations. Attracted, retained and grew talent in a highly challenging business environment. Business was awarded one of 8 global Salesforce.com awards for best sales and marketing integration. Secured funding and implemented $35M ERP system to improve operational efficiency and optimize margin and pricing opportunities.
  • Sterling Commerce (Formerly Division Of At&T, Sold To Ibm)
    Vice President And General Manager, Managed File Transfer Product Group
    Sterling Commerce (Formerly Division Of At&T, Sold To Ibm) 2008 - 2010
    Dublin, Oh, Us
    Recruited in to turn around and operate $200M enterprise software product line inside of $800M enterprise software company. Maintained full P&L responsibility for global marketing, sales, product, services and support. Current product and pricing model had been severly disrupted by both the advance of virtual machine infrastructures and the collapse of the global banking market. In two years I stabalized the global customer base, developed a new innovative product roadmap and developed and implemented new pricing models that closed the existing pricing / margin leaks and stabilized operating margins as we prepared product lines for ultimate sale to IBM.
  • Motorola Mobile Devices
    Senior Director, Strategy & Business Operations, Smartphone & Productivity Products
    Motorola Mobile Devices 2006 - 2008
    Chicago, Illinois, Us
    Led product group strategy, roadmap and business operations for the first major global smartphone built on the Microsoft Mobile operating system, and the first global smartphone to knock off Blackberry as the top selling smart device in the world. Set vision and directed efforts across product strategy, marketing, packaging, messaging and sales & service globally for this innovative new device category that generaged over $1B in sales worldwide.
  • Motorola Mobile Devices
    Senior Director, Global Retail & Distribution
    Motorola Mobile Devices 2004 - 2006
    Chicago, Illinois, Us
    Managed P&L for $3B global distribution customer, activiting and maximizing both sales and contribution margin across various LATAM countries and parts of China. Developed, led and executed distribution sell in and sell through strategies that resulted in over $100M in sales increases.
  • Deloitte
    Vice President & Eastern Region General Manager, Roundarch Subsidiary
    Deloitte 2002 - 2004
    Worldwide, Oo
    Roundarch was the new media and technology arm of Deloitte Consulting. I was a member of the executive comittee and led a $20M P&L with full responsibility for offices in Chicago, New York and Washington DC delivering multi-million dollar strategy and software projects in both the private and federal sectors.
  • Xpedior, Inc.
    Co-Founder, Senior Vice President
    Xpedior, Inc. 1992 - 2002
    Us
    From co-writing the business plan to an IPO with 2000 employees, I helped envision, grow and lead a software & services company that blazed the path to the commercialized internet as we know it now.

Geoff Baird Skills

Data Warehousing Master Data Management Data Modeling Sdlc Business Analysis Sql Etl Requirements Analysis Requirements Gathering Dimensional Modeling Business Intelligence Data Analysis Business Process Leadership Consulting Data Mapping Use Case Diagrams Data Integration Business Process Improvement Big Data Hadoop Agile And Waterfall Methodologies Kpi Reports Kpi Dashboards Informatica Oracle Sql Developer Oracle Database Netezza Test Driven Development Python Business Process Re Engineering Business Process Mapping Apache Spark Apache Kafka Mysql Hive Big Data Analytics Real Time Data Acquisition Event Driven Programming Scrum Agile Project Management Agile Application Development Agile Methodologies Hortonworks Cloudera Strategy Product Management Product Marketing Start Ups Management Business Development Business Strategy Cross Functional Team Leadership P&l Management Sales Mobile Devices Strategic Partnerships New Business Development Enterprise Software E Commerce Marketing Sales Management Management Consulting Crm Marketing Strategy Change Management Process Improvement Account Management Executive Management Wireless Salesforce.com Professional Services Customer Relationship Management Strategic Planning Product Planning Strategic Leadership It Strategy B2b Team Leadership Mobile Applications Business Transformation Sales Growth Selling

Geoff Baird Education Details

  • University Of Michigan
    University Of Michigan
    General Studies With Concentrations In English And Psychology

Frequently Asked Questions about Geoff Baird

What company does Geoff Baird work for?

Geoff Baird works for Enroll Ml

What is Geoff Baird's role at the current company?

Geoff Baird's current role is Founder & CEO @ enroll ml, advanced machine learning that powers admissions teams to improved results.

What is Geoff Baird's email address?

Geoff Baird's email address is gs****@****ail.com

What is Geoff Baird's direct phone number?

Geoff Baird's direct phone number is (614) 569*****

What schools did Geoff Baird attend?

Geoff Baird attended University Of Michigan.

What are some of Geoff Baird's interests?

Geoff Baird has interest in Education.

What skills is Geoff Baird known for?

Geoff Baird has skills like Data Warehousing, Master Data Management, Data Modeling, Sdlc, Business Analysis, Sql, Etl, Requirements Analysis, Requirements Gathering, Dimensional Modeling, Business Intelligence, Data Analysis.

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