Manage Group Brand & Corporate Communications, reporting to the Group COO. Role includes development and management of the Web Travel Group & Webjet Group Limited brands, the Investor Centre websites and development of brand assets, tools and resources for our Group functions. Working with the Group leadership team in preparation design of Annual Reports, investor presentations and communications. For the trading brands, assist the preparation of branded tools and asset creation.In September 2024, Webjet B2C demerged from Webjet Limited creating two independent and simplified companies. As part of the Demerger, Webjet Limited (ASX:WEB) has been renamed Web Travel Group and will operate the global B2B powerhouse - WebBeds. And the newly formed Webjet Group (ASX:WJL) will operate the B2C business of Webjet OTA, GoSee and Trip Ninja. Within the Demerger project, I created the two new brands, brand guidelines and brand resources. I will provide ongoing transitional brand & communications support to the Webjet Group under a TSA agreement until May 2025.I have a dual role, working between Group Operations and the B2B business. As Director of Marketing & Brand for WebBeds, I am the WebBeds brand custodian and provide brand development, creative guidance, asset creation and corporate communications to ensure we present a cohesive, consistent, WebBeds brand globally.

WebBeds, a travel brand of Webjet Limited, is a global B2B online marketplace serving the travel trade, an intermediary connecting hotels to a distribution network of travel buyers all over the world.This role serves to provide the WebBeds global business with a high quality, innovative and creative brand experience, practical design assets and marketing support. Responsible for internal and external communications including social, corporate, PR and trade marketing execution. The role also supports Webjet Limited on group brand projects, corporate and investor communications and brand collateral development.

RESPONSIBILITIES• Design and build internal branding strategy• Define and build internal tone of voice• Design and build internal communications strategy• Roll out, communicate and engage cross functional stakeholders on both internal branding and internal communications.• Design framework, logos and templates for all internal programs and initiatives• Redesign, rebuild and recommunicate internal tools including; intranet, look and feel to ensure customer centricity and mobile optimisation• Build Executive communications• Build and deliver all visual assets and creative for inaugural store executive managers conference.• Support learning design team• Support internal communications team• Support executive team ACHIEVEMENTS• Developed internal brand system featuring a defined internal logo structure across eight programs.• Delivered an “Internal Brand Book”, a set of guidelines in support of the brands and how they are used.• Delivered collateral & templates in support if the internal brand framework.• Redeveloped the intranet, enhancing UX through improved look & feel, navigation logic and reorganisation of content hierarchy to suit our target audience – our store teams.• Intranet site metrics exceeding anticipated targets by over 50% in key areas. The site continues to be an active and trusted resource for the network.• Redefined internal communications framework, reducing the mediums in place and providing “single source of truth” avenues for commercially important store executions, news & updates and static resources.• Preparation of strategy presentations for the Board, collating information from the executive and designing the finished presentations.

RESPONSIBILITIESDevelop Victorian mastheads Herald Sun and The Weekly Times Trade Marketing and Events strategy and brand positioning. Manage Trade Marketing initiatives and events ensuring coherent consistent brand messages in market and strong sales conversations. Manage the Trade Marketing team to ensure customer centric and innovative program delivery. Deliverables include; Marketing Planning and Budget Management, Event Management, Corporate Hospitality, Email Marketing, Trade Advertising Campaigns, Partner Program Management (sales incentive program), Brand Management and Brand Resource Development, Merchandise and Collateral Production.ACHIEVEMENTS• The Herald Sun Birdcage Marquee, Melbourne Cup Carnival: Planning, contracting, budget management and successful execution of event, hosting over 400 people over the four days of the carnival.• The 2016 Coles Weekly Times Farmer of the Year Awards: Achieved a 30% RSVP increase on previous year, 96% attendance rate, 5% overall cost reduction. Emceed by Giaan Rooney with Federal and State Government presenters and live red carpet and in-event social media feeds.• The Herald Sun Partner Program: Revenue targets achieved, 2017 USA Travel Program “Disney Institute with San Francisco Experience” planned and executed, including Google, Tesla and a 49ers NFL game.• Herald Sun AFL SuperTipster 2017: Trade exclusive competition revamped in 2017 with a design refresh and increased participant engagement. Achieved a 20% registration increase on previous year, weekly eDM open rate average over 60%, $37,000 prize contra negotiated.• The Herald Sun Classic: Inaugural corporate golf day and fundraising event with; over $160,000 in prizes, $50,000 in prize contra negotiated, a celebrity Playing Partner Auction to raise funds for the Good Friday Appeal and an AFL Discussion Panel featuring high profile AFL Identities during the luncheon• Planning and budget management process enhancement.

RESPONSIBILITIESSunhotels, a Webjet Ltd company, is one of the largest accommodation and ground service providers in Northern Europe, supporting travel agencies and tour operators globally.As a contracted consultant, provide project management, brand development and creative delivery for the rebrand of Sunhotels. ACHIEVEMENTSScope of work delivered within the project included, but was not limited to; • Project Management • Brand Review and Audit • Stakeholder Engagement • Internal Communications • Logo and Brand Platform Design• Corporate Identity Creation (letterhead, business cards, envelopes)• Brand Guidelines Development • Digital Asset Creation (web banners, desktop wallpapers, eDM design, online trade press ads)• Collateral Design (company brochure, corp presentations, promo collateral)• MS Office Templates (Word, PowerPoint, electronic letterhead)• Copywriting (web and company brochure/presentation)• Trade Exhibition Design (loop presentations, collateral, brand application)• eDM Design • Brand Launch Campaign (multi-channel)

RESPONSIBILITIESDefine, lead and implement the strategic direction for all B2B marketing, brand(s) and multi-channel activities and communications in Asia Pacific with reporting lines from 11 countries. Build internal marketing capabilities in each market. Develop partnerships with key supplier hotel chains to increase partner marketing revenue. Design and deliver regional campaigns and channel support collateral. Deliver APAC trade exhibition activity.ACHIEVEMENTS• Exceeding marketing revenue targets by over 30% in 2014.• Enhanced regional approach to marketing, improving processes, consistency, transparency and the focus on evidence-based strategies.• Enhanced marketing proficiencies across regional marketing teams, building capacity to produce and implement marketing tactical campaigns to respond to time-sensitive supplier driven opportunities.• APAC lead for GTA global rebrand when acquired by Kuoni in 2012, driving internal engagement ensuring brand adoption and adherence.

RESPONSIBILITIESManagement of GTA’s brands - GTA, Travel Bound, OctopusTravel Retail and TravelCube - covering 38 global offices, with a focus on increasing brand consistency and equity. Project management and ongoing support of key global projects underpinning the strategic direction of the brands.ACHIEVEMENTS• Designed new global brand platform for GTA including; brand guidelines, brand resources and brand roll out globally. Performing all creative delivered significant cost savings.• Defined rebrand strategy for OctopusTravel to create a trade only brand for the travel trade that solidified the global proposition for the Retail Booking System (RBS) product and separated the travel agent and consumer brands, reducing brand related channel conflict.• Designed and project managed TravelCube brand including; brand guidelines, marketing collateral and resources, brand launch in EMEA and Pacific markets. Designing in-house delivered significant cost savings.• Project managed global implementation of marketing automation platform Silverpop including; scoping requirements, brief preparation, vendor review and selection, contract negotiation, stakeholder communications, implementation and adoption, vendor relationship management.

RESPONSIBILITIESLead and implement all brand and multi-channel activities for the GTA and OctopusTravel branded wholesale and retail online content distribution solutions, group travel and inbound offerings for the Asia Pacific regional offices, with direct reporting lines in 13 countries. ACHIEVEMENTS• Delivered integrated tactical and brand awareness campaigns for GTA and OctopusTravel Retail B2B booking offices across 13 APAC countries• Enhanced brand presence for GTA and OctopusTravel, including leveraging position as worldwide supplier of content and defining APAC-specific unique value proposition and key messages• Led project to develop and roll out new APAC brand platform, including: - Creation of brand guidelines, help guides and sales tool kits - Brand resource delivery (MS Office & HTML templates, global image library etc.) - Multi-channel campaign launching new brand identity

RESPONSIBILITIESDevelop, manage and continuously improve go-to-market strategies and launch plans for B2B Pacific products, ensuring product collateral is brand consistent and delivered in a timely manner across the product lifecycle. Work with Product Management to ensure technical vision is translated into user focussed benefit statements. Develop marketing communications including product advisories, updates, internal briefing, press articles and releases. Ensure compliance to Gaileo’s International Markets Product Lifecycle framework and go-to-market process.ACHIEVEMENTS• Enhanced tools and collateral associated with sales processes• Overhauled existing product marketing suite, rolling out new client renewal and new business proposal documentation, electronic communications and white papers and sales process methodology• Product launched Galileo Low Cost Air travel agent online booking solution, aggregating GDS & Low Cost content, including designing GLCA logo and brand concept, promotional theme, product launch collateral and communications• Production of new sales and marketing collateral post acquisition by Travelport from Cendant TDS

RESPONSIBILITIESManage the Victorian sales team, ensuring new business and account retention objectives are achieved. Grow Galileo’s client base by developing new business opportunities/relationships within the retail travel industry. Actively sell the company’s products and services to a selected prospect pipeline. Forecast the profitability of prospective business for the state of Victoria and achieve State sales and revenue targetsACHIEVEMENTS• Enhanced Galileo business development collateral and marketing communications• Implemented quality call cycle material• Achieved all revenue targets• Awarded Top Performer – Field Sales at the Galileo National Awards 2005