Geoffrey Bevington Email & Phone Number

Glen Ellyn, Illinois, Us

Geoff has more than 35 years of entrepreneurial, business-building experience in Direct, Traditional and Digital marketing, at Omni Marketing, Unispond and Custom Direct, working with B2B and B2C marketers as diverse as nepsa solutions, Carlson Energy, Cole-Parmer Instrument Company, ABUS North America, Edsal Manufacturing, Colony Brands, Discover Network and Walgreens Beauty Initiatives.His expertise includes all facets of direct marketing project management from initial program and component design to pre-media, production, delivery and fulfillment. His agency experience includes managing complex projects, researching technology and developing systems to support our client’s sales and marketing objectives, including copywriting, content development, marketing strategy and marketing automation.Geoff has worked with and for Custom Direct from 1987-2001 and 2006 to present. For a 'brief' period of 6 years, Geoff was Creative Director/Marketing Manager at Tekky Toys [2001-2006]. This sojourn into the wilds of the Toy Business, working in the US and China to build a company, negotiate international manufacturing deals and combine both sides of his brain was the perfect 'MBA' in preparation for a return to and subsequent ownership investment in Custom Direct.

I have the good fortune to work with Stephanie Goodman, principal and founder of Good Creative Group, as a member of 'The Group' serving GCG's clients with strategic and tactical marketing solutions in the digital realm.Strategy's equal partner in success is the ability to execute a tactical plan - to actually GET THINGS DONE and Geoff Bevington is the man with the plan. Whatever you dream up, big and complex or minor and simple, Geoff will make it happen. He tackles every project with gusto and a drive that does not quit. Making the team’s ideas a reality.Good Creative Group is a strategic marketing, advertising, promotional and design firm. With 50 plus years of collective experience, we are a group of seasoned designers, writers and strategic thinkers. Our goal is to provide 360 degree marketing solutions that increase sales, build a brand that consumers want to join and establish authority in the marketplace. We serve a good plate of strategy to a variety of industries, in both B2B and B2C models, with clients that include health + beauty, hotels, travel, financial, hardware and home goods.

Us

As the Marketing Director for Custom Direct - a direct marketing firm serving B2B and B2C clients - Geoff is now responsible for developing and implementing the strategic marketing plan for Rite At Home Healthcare, one of Custom Direct's B2C direct mail/catalog clients.Working closely with Darrin Schmidt, General Manager of Rite At Home, Geoff is responsible for developing new markets, expanding RAH's reach into new and existing channels in the Home Care, Senior Care and Health & Wellness marketplace.Rite at Home Healthcare Products LLC is an industry leader and valuable partner, supporting our clients’ healthcare missions and initiatives by providing:• Turnkey, co-branded and/or private-labeled solutions that provide NEW and EXPANDED revenue streams in the fast-growing home health products market.• Healthcare knowledgeable staffing combined with quality product, industry-leading guarantees and service support levels.• Scalable, economical marketing strategies and tactics that enhance our clients’ ability to offer an expanding range of products and services.• An abiding respect for the value of your brand, combined with the products, experience and resources to protect and grow your brand loyalty, increase your sales and drive ROI.

Illustrator, Toy and Packaging Designer :::From illustrating an award-winning Children's Book for author Dave Rudolf, 'Please Don't Tease the Dragon' to the design and development of top-selling animated novelties for Tekky Toys and ongoing involvement with Cartoonists Across America, Geoff has consistently worked to combine his artistic skills, marketing perspective and unique sense of humor to produce 'content' that people really enjoy -- to 'make 'em laugh'!Geoff's most recent book project is titled, "Steve the Dog and The Winged Tiger" created in partnership with Phil Yeh and Lieve Jerger of Cartoonists Across America. The full color, 32-page hard bound book was released in March, 2010 in a limited edition series of 1,500 copies - with domestic and international mass market publishing and all animation rights available. Contact geoff@geoffbevington.com for more information.

Orland Park, Illinois, Us

As Creative Director and Partner with company founder, Jamie Wirt, Geoff designed, developed, sourced and sold the entire Tekky Toys line, starting with the best-selling Pull My Finger® Fred and the multi-character Pull My Finger® line, moving into break-out licensed toys for the Austin Powers movie franchise.Geoff contributed substantially toward moving Tekky Toys into an extremely successful line of seasonal novelties and animated decor. Many of the toys and novelties designed and developed by Jamie and Geoff have sold for 5-6 or more years, and continue to sell, an outstanding testament to their creativity and business acumen, in an industry where novelty usually means, "short-lived".In addition to co-creative duties, Geoff developed and managed key accounts including Kmart/Sears, Walgreens, Taylor Gifts, LTD Commodities and others. Geoff's entrepreneurial business building activities included extensive international travel for factory sourcing, client presentations and new product development.