CEO & founder of Bower, the UK’s leading distribution and advice company in equity release and later life lending advice. Winner of the 2024 Equity Release Awards - Best Financial Adviser. Bower Home Finance is a long standing specialist in equity release, retirement interest only mortgages and residential mortgages. Geoff is a member of the Equity Release Council Standards Committee, the trade body for the equity release industry working with his peers. Since starting Bower in 2006, Geoff has worked to find entrepreneurial ways to drive positive change in protecting vulnerable clients and raising standards of advice in the later life lending sector. Serving and helping customers find home finance solutions with great consumer outcomes is something that provides him with great satisfaction. With the whole Bower team focused on positive and sustainable customer experiences, Bower are proud of their customer care and customer feedback that reflects this. Bower also has a Private Client equity release department that specialises in equity release advice for the discerning client and a Partnerships team that serve professional introductions.