Co-Founder And Ceo
Geoff created FinaMetrica's patented psychometric risk profiling systems comprising:• psychometric risk tolerance tests;• methodologies for linking test results to the parameters of portfolio construction;• best practice explanations of portfolio risk and return; and• guides to allow advisors to use the three tools to work with clients to ensure that they made properly informed investment decisions.FinaMetrica was first to provide psychometric risk profiling and is still the only truly global provider of psychometric systems.When Geoff retired his systems were in use by 5,500 advisors in 23 countries in seven languages, with 800,000 total uses.However, Geoff’s major achievement was in helping to lift the global standards for financial advice. On Geoff's retirement, FinaMetrica’s chairman, Andrew Macdonald, said,“I don't know of anyone anywhere in the world, who has devoted so much of his intellectual, commercial and emotional resources to the understanding and development of good financial advice.”