Geoff Deakin Email & Phone Number

Erie, Co, Us

Englewood, Co, Us

I'm building a unified revenue team! Processes, hand-offs, KPIs, SLAs, and building a repeatable marketing engine for a SaaS product that helps complex equipment manufacturers own their aftermarket services and support ecosystem.Plain-English? Ever bought an unassembled barbecue? Remember that manual that had safety instructions, assembly instructions, use instructions, and an exploded view of all of the parts, along with a table of part numbers and descriptions? Repeated in multiple languages?Now imagine that for the machines that serve infrastructure, construction, agriculture, logistics... We help them improve customer experience and satisfaction while reducing downtime and MTBF. We help equipment manufacturers own their aftermarkets.

Helping early-stage, B2B SaaS start-ups develop their revenue plans, balancing product, pricing, packaging and positioning with persona development and promotions planning, to create a fully aligned product/sales/marketing go-to-market strategy.

Durham, Nc, Us

Managing marketing technology, ABM strategy, data-driven decision-making, and overall marketing operations for an enterprise SaaS innovator, Teamworks. Job 1: Data clean-up, migration, and tech stack consolidation following the acquisition of Smartabase in January, 2023

Milton, Brisbane, Qld, Au

Led global marketing team driving top-of-funnel lead generation, sales enablement, and industry thought leadership. Drove adoption of new KPIs to focus marketing efforts on the target account list and opportunities that fit core ICP. Developed international tradeshow, conference, and roadshow strategy, aligning effort and spend to regional market opportunity. Collaborated with Sales leadership on international and vertical prioritization plans for five-year growth, and developed marketing, staffing, and budget strategy to support. Led marketing and messaging through the sale of a physical product business, through a rebrand from Fusion Sport to Smartabase, a website re-platform and redesign, and to an acquisition by Teamworks. Worked with the baddest high-performance organizations in sports, performing arts, and the military.

Denver, Colorado, Us

Managed marketing and demand gen for EverCommerce's home services lead generation businesses, including consolidating and rebranding four subsidiaries into one client-facing brand: EverConnect. Supported transformations of individual acquired businesses to industry/vertical integrated solutions. Served individual business managers with mission-critical marketing, business management, and customer experience software solutions to accelerate growth, streamline operations, and increase retention.

Tuscaloosa, Alabama, Us

Managed a team of product managers, UX/UI, data science/R&D, and project managers for a B2B media, marketing services, and SaaS data products for industrial and financial services customers. My team was responsible for the full product lifecycles of multiple product families, including data, marketing activation, machine learning, predictive modeling, mobile platforms, and custom integrations and solutions.

Tuscaloosa, Alabama, Us

Managed the development of data-driven marketing platforms that drove revenue for enterprise customers. In addition, I managed the selection and stand-up of a CDP platform, including custom integrations into existing, on-premise and cloud-based data warehouses.

Austin, Texas, Us

Managed a three-person team responsible for marketing campaign management, campaign reporting, and marketing and CRM platforms for a B2B SaaS marketing technology firm. I owned the P&L for marketing operations and vendor relationships for marketing platforms and supplemental tools, and I developed and maintained lead volume and qualification SLAs with sales and business development to maintain sales pipeline.

Irving, Texas, Us

I managed marketing operations, field marketing, thought leadership, and community management for this global marketing-, loyalty-, and data-services agency. In addition, I managed partner marketing, including pricing, packaging, and rules of engagement with technology and platform partners like Adobe and SAP.

New York, Ny, Us

Managed a team responsible for marketing operations, advertising operations, custom marketing solutions, and website development for the healthy lifestyle market of a B2B media, research & events business. I was responsible for digital product development for three product families and multiple websites and newsletters, across B2B and B2C audiences.

New York, Ny, Us

Led the product management team a B2B media, events, research, and marketing services company, serving more than 150 websites across 18 market groups. I launched dozens of features and products and was responsible for developing digital strategies and user experiences, lead generation, and co-registration programs, and launching Drupal-based enterprise CMS.

New York, Ny, Us

Managed and developed products for the Communications and Telecom, Electronics Design, and Direct Marketing markets. I managed site redesigns and launches for TelephonyOnline.com, MobileDevDesign.com, ElectronicDesign.com, and custom microsites for advertisers, as well as leading audience acquisition and retention efforts for digital and print.

New York, Ny, Us

Launched the in-house webinar service program for this B2B media and events company, including producing all training materials, marketing collateral, and producing all editorial and advertorial webinars. I developed business plans and editorial calendars for new magazines and markets entering the program, as well as performing sales and client training, as well as client management for key accounts.

Austin, Texas, Us

Developed the event management and webinar programs for a marketing services company focused on lead-scoring and lead-nurturing. I developed the playbook and procedures for event operation and trained a team of event managers. I managed the integration of additional custom services, including event marketing and program reporting, and had account management responsibility for our key accounts.

Managed accounting and billing, customer support, infrastructure and new initiatives for three marketing services agencies, covering enterprise, mid-market, SMBs and not-for-profits.

Chicago, Il, Us

Performed sales engineering, performing consultative sales calls with national account representatives to build custom service and solution bundles for companies such as HP, The Mayo Clinic, and Wells Fargo. I also managed three geographically isolated teams of event managers, and implemented new created the event support playbook and service SLAs for the company's technical support group in West Point, Georgia.

Developed programs, policies, and procedures to grow a three-person webinar shop into a 10-person web marketing and conferencing business before selling the company to InterCall, Inc. I managed accounting, facilities, infrastructure, and the event management and development teams, in addition to account management for key accounts.

Ba Cinema, Business Adjunct, Film Production, Marketing, Business Law, Accounting

Radio/Tv/Film

Middle And High School