Geoff Deakin Email and Phone Number
Erie, CO, US
Geoff Deakin's Location
Erie, Colorado, United States, United States
Geoff Deakin's Contact Details
Geoff Deakin work email
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Geoff Deakin personal email
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Geoff Deakin phone numbers
About Geoff Deakin
With over 20 years of B2B marketing experience in SaaS, tech, and service, I am a marketing operations leader who creates pipeline and revenue with content, data, and technology. I manage marketing strategy, marketing technology, ABM strategy, data-driven decision-making, and overall marketing operations.
Geoff Deakin's Current Company Details
Geoff Deakin Work Experience Details
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Director, Marketing Services, Search Engine Land And MartechSemrushErie, Co, Us
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Head Of MarketingDocumoto Aug 2023 - PresentEnglewood, Co, UsI'm building a unified revenue team! Processes, hand-offs, KPIs, SLAs, and building a repeatable marketing engine for a SaaS product that helps complex equipment manufacturers own their aftermarket services and support ecosystem.Plain-English? Ever bought an unassembled barbecue? Remember that manual that had safety instructions, assembly instructions, use instructions, and an exploded view of all of the parts, along with a table of part numbers and descriptions? Repeated in multiple languages?Now imagine that for the machines that serve infrastructure, construction, agriculture, logistics... We help them improve customer experience and satisfaction while reducing downtime and MTBF. We help equipment manufacturers own their aftermarkets. -
Senior ConsultantBarnraise Communications Dec 2017 - PresentHelping early-stage, B2B SaaS start-ups develop their revenue plans, balancing product, pricing, packaging and positioning with persona development and promotions planning, to create a fully aligned product/sales/marketing go-to-market strategy. -
Vp Marketing OperationsTeamworks Jan 2023 - Aug 2023Durham, Nc, UsManaging marketing technology, ABM strategy, data-driven decision-making, and overall marketing operations for an enterprise SaaS innovator, Teamworks. Job 1: Data clean-up, migration, and tech stack consolidation following the acquisition of Smartabase in January, 2023 -
Vp Of MarketingSmartabase Sep 2021 - Jan 2023Milton, Brisbane, Qld, AuLed global marketing team driving top-of-funnel lead generation, sales enablement, and industry thought leadership. Drove adoption of new KPIs to focus marketing efforts on the target account list and opportunities that fit core ICP. Developed international tradeshow, conference, and roadshow strategy, aligning effort and spend to regional market opportunity. Collaborated with Sales leadership on international and vertical prioritization plans for five-year growth, and developed marketing, staffing, and budget strategy to support. Led marketing and messaging through the sale of a physical product business, through a rebrand from Fusion Sport to Smartabase, a website re-platform and redesign, and to an acquisition by Teamworks. Worked with the baddest high-performance organizations in sports, performing arts, and the military. -
Marketing DirectorEvercommerce Nov 2020 - Sep 2021Denver, Colorado, UsManaged marketing and demand gen for EverCommerce's home services lead generation businesses, including consolidating and rebranding four subsidiaries into one client-facing brand: EverConnect. Supported transformations of individual acquired businesses to industry/vertical integrated solutions. Served individual business managers with mission-critical marketing, business management, and customer experience software solutions to accelerate growth, streamline operations, and increase retention. -
Vp, Data ProductsRandall-Reilly May 2017 - Feb 2020Tuscaloosa, Alabama, UsManaged a team of product managers, UX/UI, data science/R&D, and project managers for a B2B media, marketing services, and SaaS data products for industrial and financial services customers. My team was responsible for the full product lifecycles of multiple product families, including data, marketing activation, machine learning, predictive modeling, mobile platforms, and custom integrations and solutions. -
Product Director, Enterprise SolutionsRandall-Reilly Jan 2016 - May 2017Tuscaloosa, Alabama, UsManaged the development of data-driven marketing platforms that drove revenue for enterprise customers. In addition, I managed the selection and stand-up of a CDP platform, including custom integrations into existing, on-premise and cloud-based data warehouses.
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Senior Director, Marketing Operations & Demand GenKapost Sep 2014 - Nov 2015Austin, Texas, UsManaged a three-person team responsible for marketing campaign management, campaign reporting, and marketing and CRM platforms for a B2B SaaS marketing technology firm. I owned the P&L for marketing operations and vendor relationships for marketing platforms and supplemental tools, and I developed and maintained lead volume and qualification SLAs with sales and business development to maintain sales pipeline. -
Senior Director, Field MarketingEpsilon Jan 2013 - Sep 2014Irving, Texas, UsI managed marketing operations, field marketing, thought leadership, and community management for this global marketing-, loyalty-, and data-services agency. In addition, I managed partner marketing, including pricing, packaging, and rules of engagement with technology and platform partners like Adobe and SAP. -
Group Digital Director, New Hope Natural MediaPenton Media Jan 2010 - Jan 2013New York, Ny, UsManaged a team responsible for marketing operations, advertising operations, custom marketing solutions, and website development for the healthy lifestyle market of a B2B media, research & events business. I was responsible for digital product development for three product families and multiple websites and newsletters, across B2B and B2C audiences. -
Director Of Digital ProductsPenton Media Mar 2007 - Jan 2010New York, Ny, UsLed the product management team a B2B media, events, research, and marketing services company, serving more than 150 websites across 18 market groups. I launched dozens of features and products and was responsible for developing digital strategies and user experiences, lead generation, and co-registration programs, and launching Drupal-based enterprise CMS.
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Online Product Development DirectorPenton Media May 2006 - Mar 2007New York, Ny, UsManaged and developed products for the Communications and Telecom, Electronics Design, and Direct Marketing markets. I managed site redesigns and launches for TelephonyOnline.com, MobileDevDesign.com, ElectronicDesign.com, and custom microsites for advertisers, as well as leading audience acquisition and retention efforts for digital and print.
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Product Director, WebinarsPenton Media Jan 2005 - May 2006New York, Ny, UsLaunched the in-house webinar service program for this B2B media and events company, including producing all training materials, marketing collateral, and producing all editorial and advertorial webinars. I developed business plans and editorial calendars for new magazines and markets entering the program, as well as performing sales and client training, as well as client management for key accounts.
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Director Of Event ManagementBulldog Solutions Jan 2004 - Jan 2005Austin, Texas, UsDeveloped the event management and webinar programs for a marketing services company focused on lead-scoring and lead-nurturing. I developed the playbook and procedures for event operation and trained a team of event managers. I managed the integration of additional custom services, including event marketing and program reporting, and had account management responsibility for our key accounts. -
Director Of OperationsDvco Technology, Llc Nov 2002 - Jan 2004Managed accounting and billing, customer support, infrastructure and new initiatives for three marketing services agencies, covering enterprise, mid-market, SMBs and not-for-profits.
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Sales Engineer, National AccountsIntercall May 2002 - Nov 2002Chicago, Il, UsPerformed sales engineering, performing consultative sales calls with national account representatives to build custom service and solution bundles for companies such as HP, The Mayo Clinic, and Wells Fargo. I also managed three geographically isolated teams of event managers, and implemented new created the event support playbook and service SLAs for the company's technical support group in West Point, Georgia. -
Director Of OperationsE-Conference, Inc. May 2000 - May 2002Developed programs, policies, and procedures to grow a three-person webinar shop into a 10-person web marketing and conferencing business before selling the company to InterCall, Inc. I managed accounting, facilities, infrastructure, and the event management and development teams, in addition to account management for key accounts.
Geoff Deakin Skills
Lead Generation
Email Marketing
Online Marketing
B2b
Marketing Strategy
Social Media Marketing
Marketing
Marketing Automation
Advertising
Digital Marketing
Product Development
Content Marketing
Eloqua
Marketing Communications
Crm
Strategic Partnerships
Management
Product Management
Webinars
Content Development
Trade Shows
B2b Marketing
Integrated Marketing
Social Media
Web Content Management
Direct Marketing
Customer Relations
Consultative Selling
Business To Business
Customer Relationship Management
Salesforce.com
Leadership
Web Marketing
Entrepreneurial Experience
Digital Strategy
Strategic Planning
Sales Enablement
Demand Generation
Business Development
Content Strategy
Branding
Marketo
Cross Functional Team Leadership
Hubspot
Audience Development
Audience Segmentation
Event Marketing
Trade Show Planning
Trade Publications
Sales Support
Ad Sales
Saas
Entrepreneurship
Online Advertising
Strategy
Geoff Deakin Education Details
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Binghamton UniversityAccounting -
Northwestern UniversityRadio/Tv/Film
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International School Of BrusselsMiddle And High School
Frequently Asked Questions about Geoff Deakin
What company does Geoff Deakin work for?
Geoff Deakin works for Semrush
What is Geoff Deakin's role at the current company?
Geoff Deakin's current role is Director, Marketing Services, Search Engine Land and MarTech.
What is Geoff Deakin's email address?
Geoff Deakin's email address is ge****@****ton.com
What is Geoff Deakin's direct phone number?
Geoff Deakin's direct phone number is +172032*****
What schools did Geoff Deakin attend?
Geoff Deakin attended Binghamton University, Northwestern University, International School Of Brussels.
What are some of Geoff Deakin's interests?
Geoff Deakin has interest in Gardening, Technology, Snowboarding, Hiking, Camping, Brewing, Cinema.
What skills is Geoff Deakin known for?
Geoff Deakin has skills like Lead Generation, Email Marketing, Online Marketing, B2b, Marketing Strategy, Social Media Marketing, Marketing, Marketing Automation, Advertising, Digital Marketing, Product Development, Content Marketing.
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