As a creative marketer with more than 25 years of experience in campaign strategy development and design, I thrive in the B2B arena and specialize in helping technology-based companies communicate the value of their products and services to their customers worldwide.I began my career in Dallas, Texas developing marketing materials for the Dallas Chamber of Commerce and Dallas Convention & Visitor's Bureau. I then took on the responsibility of Art Director for "Dallas" Magazine, the city's monthly business magazine, where I developed my skills as a writer while setting the creative identity for the publication. Tapped to join the design team responsible for creating the Dallas Time Herald newspaper's new features section, I jumped at the chance to join a company that was breaking new ground with digital design, pre-press and printing.After relocating to Durham, NC so my wife could accept a position at Duke University, I joined Business-to-Business Marketing Communications as the nascent agency's first creative hire. B2B for the technology sector was a great fit, and I worked tirelessly to build the agency and creative team, expand the client base, elevate the quality of design and communications while developing agency procedures and processes from scratch.These days, I am enjoying my role as a "creative marketer" developing and implementing integrated marketing campaigns, product launches and branding programs for technology-based B2B companies. I’m as comfortable with a sketch pad and a pair of jeans as I am delivering a presentation in a suit. I like to get involved with hands-on creative and writing for key clients. My credo is that design is not art—but communication. Therefor to create design that communicates you must first determine the messaging through a dedicated process involving interviews and research. With this knowledge we can partner with our clients to develop a strategic campaign that will generate action and meet marketing goals.Specialties: B2B, understanding technology driven businesses, developing strategy, branding, marketing, planning, marketing integration, creativity, design, writing, presentation, agency process development