I currently oversee a talented team of product marketing, communications, and creative design experts, leading the overall marketing direction of MainConcept. Since recognizing the transformative potential of codec technology upon joining MainConcept, my goal has been to elevate the conversation around codec technology's pivotal role in empowering advertisers, broadcasters, and content creators alike.Codecs don’t just enhance campaign performance for advertisers and optimize offerings for broadcast channels; they also enable content creators to craft visually stunning narratives that captivate audiences. Additionally, they contribute significantly to various aspects of the broadcast and media industry, driving innovation and efficiency.With over 20 years of experience, I’ve held roles at companies such as Qualcomm, Intuit, Silicon Graphics, Egghead.com, and McDonald's, where I've achieved numerous successes:- Managed and implemented product marketing strategies resulting in the sale of hundreds of millions of units of tech products.- Launched and led a global standards organization.- Developed and implemented marketing programs that consistently exceeded targets.- Successfully retained customers and raised industry awareness.I hold an MBA from the Thunderbird School of Global Management and a BBA from the University of Wisconsin, Madison. If you’re in the broadcast or media world, or even outside of it, please send me a message. I’d love to connect.
Listed skills include Product Marketing, Marketing, Online Marketing, Marketing Strategy, and 45 others.