Geoff Gosling Email & Phone Number

Working both independently and through a small number of leading research agencies from a range of backgrounds - major multi-national players, plus boutique and 'new wave' agencies. Techniques range from traditional groups, workshops and depths, through to ethnography, online discussions/ bulletin boards and auto-ethnography. Projects include behaviour change studies, product / service development, service user engagement, advertising development, and desk research. B2C, B2B and employee… Show more Working both independently and through a small number of leading research agencies from a range of backgrounds - major multi-national players, plus boutique and 'new wave' agencies. Techniques range from traditional groups, workshops and depths, through to ethnography, online discussions/ bulletin boards and auto-ethnography. Projects include behaviour change studies, product / service development, service user engagement, advertising development, and desk research. B2C, B2B and employee studies. Recent clients include Unilever, TSB, AIG, Transport for London, E.ON, NHS England, HSBC, Nestlé, Boots and Sky. Unilever accredited Show less

After Ipsos bought Synovate, I continued as part of the management team within Ipsos UU, the qualitative division within Ipsos. Responsible for business development, delivery of UK and international projects, management of key accounts and developing line reports. Focused on fmcg, financial, telecoms, public sector, and utilities, both B2C and B2B. Clients included Tesco, Unilever, AIG, Barclays, Postcomm and British Gas.Part of the UK Business Excellence management board. Developed and… Show more After Ipsos bought Synovate, I continued as part of the management team within Ipsos UU, the qualitative division within Ipsos. Responsible for business development, delivery of UK and international projects, management of key accounts and developing line reports. Focused on fmcg, financial, telecoms, public sector, and utilities, both B2C and B2B. Clients included Tesco, Unilever, AIG, Barclays, Postcomm and British Gas.Part of the UK Business Excellence management board. Developed and implemented working practices for Qual within Ipsos UK, to raise quality and efficiency. Show less

Part of the management team within the Qualitative Specialists and before that, the Public Sector team. Aside from various secondments and periods in specialist roles (see below), I was responsible for business development, delivery of UK and international projects, management of key accounts and developing line reports. Broad experience across both B2C and B2B, with particular expertise in telecoms, fmcg, public sector, financial, and utilities. Clients included Nokia, E.ON, Nestle… Show more Part of the management team within the Qualitative Specialists and before that, the Public Sector team. Aside from various secondments and periods in specialist roles (see below), I was responsible for business development, delivery of UK and international projects, management of key accounts and developing line reports. Broad experience across both B2C and B2B, with particular expertise in telecoms, fmcg, public sector, financial, and utilities. Clients included Nokia, E.ON, Nestle Professional, Royal Mail, P&G, and the Care Quality Commission.Won a second global Aegis award for an ethnographic study into mobile phone services in emerging economies (2009). Show less

Worked in a dual role, embedded within the TfL research team and leading the dedicated Synovate team working on the TfL account (approx £2.5mln pa), as well as conducting qualitative projects with other public sector clients. I was instrumental in establishing and maintaining the TfL relationship. Won a global Aegis award (2005) for the TfL contract.

Acting Customer Research Manager. Responsible for managing agencies, delivering research projects, line management of a research team, and providing briefings and responding to urgent requests from senior management for business intelligence. 9 month secondment.

Responsible for scoping, prioritising and planning the use of a £3mln research budget. Identified and evaluated research needs, developed research programmes to maximise the budget - often working with different teams to combine their research needs, and ensured projects were completed to a high standard, on-time and on-budget. Built new and developed existing relationships with specialist teams throughout the organisation. Inputted to key business workstreams and responded to urgent… Show more Responsible for scoping, prioritising and planning the use of a £3mln research budget. Identified and evaluated research needs, developed research programmes to maximise the budget - often working with different teams to combine their research needs, and ensured projects were completed to a high standard, on-time and on-budget. Built new and developed existing relationships with specialist teams throughout the organisation. Inputted to key business workstreams and responded to urgent, high profile business issues, preparing briefing notes/ recommendations for senior management Show less

Responsible for the qualitative division within the Sample Surveys Group. I joined in 1995 as a Junior Research Executive and was promoted quickly through the ranks, ending as Research Director and Unit Head.Responsible for recruiting and developing a team. Built strong relationships with a series of regular, repeat clients. Developed working practices and quality systems to maintain high standards and improve efficiency. Successfully pioneered the introduction of online qual techniques… Show more Responsible for the qualitative division within the Sample Surveys Group. I joined in 1995 as a Junior Research Executive and was promoted quickly through the ranks, ending as Research Director and Unit Head.Responsible for recruiting and developing a team. Built strong relationships with a series of regular, repeat clients. Developed working practices and quality systems to maintain high standards and improve efficiency. Successfully pioneered the introduction of online qual techniques (when they were first starting!). Clients included Saga, The AA, Barclays, Halifax, CAF and London Underground. Show less