Responsible for the overall development and management of marketing strategies for Vetericyn, Innovacyn's animal health brand. This includes:• Content• Digital• Tradeshows and events• Advertising• Creative• Partnerships/SponsorshipsVetericyn makes wound, skin, coat, eye, and ear care products that are safe for all animals. Our products are used for cleansing, irrigating, debriding, and moisturizing wounds, setting the stage for optimal healing conditions. Vetericyn is the safe, non-toxic way to care for your animals–whether they're part of your livelihood, your family, or both.

Develop and oversee digital marketing strategies for company and its clients with a focus on inbound, content marketing. Manage in-house marketing team, external agencies, and contract hires. Develop and manage brand website, social media, and paid advertising as well as sales collateral. Directed development of custom websites and email marketing campaigns for clients. Advise and mentor clients in their marketing efforts.• Added 20% more leads to pipeline through development of inbound marketing strategy.• Helped company land on pages 1 and 2 of Google search results through SEO strategies.• Tripled company LinkedIn followers through paid and organic social media activity.• Created buyer personas which resulted in more targeted marketing approaches and a 10% increase in sales closes.• Implemented monthly marketing analytics reporting to track marketing effectiveness relative to strategy and pre-defined goals.• Directed UX design for client enrollment platforms which helped reduce enrollment time for their customers.• Increased client customer activity through targeted messaging and engagement campaigns.

Managed brand strategy and positioning to communicate firm’s value, thought leadership, and position CEO as face of the company. Lead product launch, e-mail campaigns, database, website, online marketing, collateral development, content marketing, social, branding and analytics. Managed in-house team, print vendors, contract hires, campaign reporting and evaluation. Liaison between local office and corporate marketing headquarters.• Initiated UX overhaul for membership website to increase its effectiveness and frequency of use, resulting in a more user-friendly, streamlined experience.• Built first marketing strategy to foster relationships between CEO and audience garnering a 10% increase in industry-related stories featured on RIABiz, Financial Planning Magazine, etc.• Revamped e-mail marketing strategy from “batch and blast” to targeted content, increasing open rates by 15%.• Built campaign for best practices study series by managing a cross-functional team involving IT, Marketing, and Leadership resulting in highest participation rate at that time.• Received Employee of the Quarter Award for developing innovative ‘Advice Bar’ trade show campaign which increased foot traffic by 20%.

Directed evaluation, conceptualization, design, and production of client marketing projects. Helped clients develop strategy and brand messaging to increase awareness and drive sales growth. Managed development of new marketing collateral and coordinated print fulfillment.• Produced and directed TV commercial airing on Outdoor Living & ESPN2.• Integrated and enhanced marketing materials for clients, eliminating redundancy and reducing costs by 10-35%.• Developed and executed unique custom campaigns for clients from strategy to delivery of media ranging from photography to graphic design to video.

Directed strategy and media development for lead generation, referral, and customer-facing programs in Southern California and Nevada regions. Coordinated digital, print, and direct mail campaigns. Ensured consistent branding, negotiated vendors, and managed marketing support team. Acted as regional marketing liaison.• Increased lead generation by 20% through implementation of cutting-edge touch screen lead generation technology.• Utilized untapped niche markets to enter new channels for lead generation.• Launched "Getaway and Play" campaign to entice customers to try before they buy and saw highest number of resort bookings at targeted destinations.• Implemented internal video and email newsletters to align sales and marketing efforts across company, increasing productivity by 15 hours per month.• Received Garcia Award, honor to employee whose efforts and results exceed company-wide goals and expectations.

Created in-house design department. Designed all collateral and promotional items to support marketing and lead generation efforts. Managed print fulfillment, vendors, and internal communications.