Geoff Phillips Email and Phone Number
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Hi – I am a marketing strategy and demand generation leader with proven experience in Global listed organisations and high growth Start-ups/SMEs within sectors including technology, business SaaS, financial services, professional services and energy.Strategy, data, planning and commercials underpin the successful demand generation, brand and field marketing experiences I support my teams to deliver.I care about helping marketing talent and young people to succeed so volunteer time to speaking, coaching and chairing the board of governors at one of the UK's leading Sixth Form Colleges.Personal skills and experience include:Leader: experienced leader of high performing marketing teams operating at board levelStrategy: deliver marketing vision, strategy, plans and goals that teams believe in and deliver againstBrand: establish brands that carry purpose, tell compelling stories and engage with the needs and emotions of customersDemand: craft data-led demand marketing programmes that engage audiences and nurture leads and pipelines to acquire, grow (X-sell, upsell) and retain customers.Marketing technologist: hands on experience of Hubspot, Marketo, Eloqua, Salesforce, ZoomInfo, Demandbase, 6Sense, Asana, Aprimo, GA360, HotJar, Qlik, Tableau, Power BIResults focused: Ambitious, highly accountable and deliver ROI and attribution against targeted KPIsCustomer first: driven by customer needs, insights and data to develop persona modelling, differentiated value propositions and targeted messaging for personalised experiencesEvents: deliver successful world class customer experiences from £million multi-day international events to locally focused regional workshops
Quadient
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Director Regional MarketingQuadient Mar 2024 - PresentBagneux, France, FrLeading our regional marketing team across Europe, Asia Pacific & South America to plan and execute demand generation and field marketing for future and existing customers of our SaaS and Any Prem customer communication solutions.Focus on developing a high performing marketing team and strong relationships with sales, product and partner colleagues to deliver lead and pipeline generation in support of revenue goals. -
Director Demand GenerationQuadient Apr 2023 - Mar 2024Bagneux, France, FrLed our demand generation marketing team to exceed lead and pipeline goals in support our European revenue growth ambitions for market leading SaaS and Any Prem Customer Communication solutions. -
Newcastle Meetup OrganiserThe Marketing Meetup Jan 2020 - Mar 2024Cambridge, Cambridgeshire, GbVolunteer organiser and host of The Marketing Meetup Newcastle 'in real person' events. Lovely marketers, top speakers, drinks and the occasional pizza. -
Marketing Director | FounderCanvas Marketing May 2018 - Apr 2023Newcastle Upon Tyne, England, GbI founded Canvas Marketing in 2018 to support businesses with freelance strategy, brand and demand marketing services to achieve growth and scale. I now work full time with Quadient so no longer provide freelance services. -
Marketing DirectorEquiwatt Oct 2018 - Mar 2023Gateshead, Tyne And Wear, GbI led marketing at equiwatt, an invested climate-tech startup pioneering residential demand side response by rewarding households for reducing peak time energy usage and shifting to renewable energy sources.I oversaw brand building and the growth of our active user base whilst developing commercial partnerships for SaaS energy management alongside the founder, board and team.equiwatt is an alumni of Energy Systems Catapult Launchpad, an approved supplier to National Grid DFS and Nothern Powergrid as well partner to Scottish Power and Project LEO energy trials in Oxfordshire. In 2022 equiwatt was selected to join Tech Nation Net Zero 3.0 cohort 2022 and recognised by PwC as one of 50 Climate Tech Businesses to watch. -
Marketing DirectorCaspian Oct 2018 - Jan 2023Led marketing for an exciting scale-up developing world leading AI based investigation automation solutions for financial services and global banks.Following investment from Nasdaq Ventures and as part of an exclusive global sales and marketing partnership with Caspian, I worked with Nasdaq Global Marketing and Sales teams to build the global demand marketing programme for Nasdaq Automated Investigator.https://www.nasdaq.com/solutions/nasdaq-automated-investigator-for-amlFull-funnel engagement and qualified leads were delivered through programmes including global ABM in partnership with sales, a Global sponsorship programme with TRIBE Freedom Foundation and a content led analyst partnership.
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Marketing DirectorSage Jan 2016 - May 2018Newcastle Upon Tyne, GbLed demand and field marketing teams to deliver growth of SaaS B2B Accounting, Payroll and Payments solutions operating across multiple customer and business units within global matrix marketing organisation.Accountable for delivering customer focused brand and demand generation marketing strategy, plans and budget in line with commercial targets to acquire, grow and retain customers.Delivered customer first multi-channel experiences and market leading propositions in collaboration with sales, product and customer success colleagues to build pipeline and qualified lead opportunities.Executed data driven lifecycle marketing programmes and Account Based Marketing (ABM) using automation technology and a full mix of tactical marketing activity attributed to funnel stages.Developed and coached high performing, award winning marketing teams up to 50 strong with a focus on helping talent succeed whilst operating in the right way and with authentic values.Built strong and effective global relationships with shared service and regional marketing colleagues whilst operating at executive team and CEO/CMO level. -
Head Of MarketingSage Dec 2013 - Dec 2015Newcastle Upon Tyne, GbLed the UKI Start-up and Small Business Marketing team in developing multi-channel strategy, plans and budgets across all customer channels - Growth, New Customer, Retention and Ecommerce for both SaaS and licenced products.Focus on execution, measurement and optimisation of digital first demand generation campaigns in line with operational, finance and commercial functions -
Senior Marketing Strategy And Planning ManagerSage Jun 2013 - Dec 2013Newcastle Upon Tyne, GbLed the strategic marketing planning function across all Sage Start-up and small segment products and services across UK and IE to include three key marketing teams:Sage One - attract and nurture new customers to online (SaaS) accounting and payroll softwareOnline - deliver excellent online customer experience and profitable ecommerce salesStrategy - plan approach and delivery of major commercial initiatives across the business year -
Senior Channel Marketing ManagerSage Nov 2012 - May 2013Newcastle Upon Tyne, GbLed the team of marketing managers in developing strategic channel plans that ensure best fit for Sage propositions and drive our end to end customer marketing experience across Acquisition, Growth and Retention channels. -
Product ManagerSage Jan 2011 - Nov 2012Newcastle Upon Tyne, GbFocus on the development and delivery of Connected Services and Cloud/Online SaaS propositions for Sage and their customers in the UK.Responsible for the commercial product management of the first Sage Mobile App solution to market and integrated with Sage 50 Accounts.Key mobile app related responsibilities - mobile strategy and proposition development, customer research/validation & beta/pilot testing, marketing, social media and customer acquisition/conversion for mobile apps, relationship building with key channel partners.Overall involvement with online services validation and development, project management, strategic partner relationships, R&D engagement and requirement scoping, go to market planning, strategy development and commercial planning. -
New Customer Marketing ManagerSage Oct 2009 - Jan 2011Newcastle Upon Tyne, GbResponsible for the strategy and team behind the delivery of UK marketing activity to New Customers within the small business sector.Our team managed marketing activities across the full mix including digital and online, DM, major events, data management, sponsorship and advertising. Sales and customer acquisition through both online (including ecommerce) and offline channels were key measures. -
Marketing Campaign ManagerSage Feb 2008 - Oct 2009Newcastle Upon Tyne, GbFocussed on UK wide existing customer campaign and relationship marketing. Major projects included product launch and go to market strategic planning. Specialised in email and digital marketing, DM and driving customer traffic to multi channel sales functions. -
Brand ManagerDr. Schär Aug 2006 - Sep 2007Burgstall / Postal, ItOverall management of brand marketing for Gluten free food comapny Nutrition Point which included the Dietary Specials and Trufree brands as part of the Dr Schar European group.Responsible for loyalty programme, customer services team, PR and overhaul of online presence as well as direct interaction with major retail account customers and management of nationwide event programme. -
Account Director@1 Ltd Jan 2005 - Apr 2006Account Management and overall marketing agency leadership as part of my family's business who had established and profitably operated the 25+ employee agency for over twenty years.
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Marketing Projects ManagerBenfield Motor Group (Now Part Of The Lookers Family) Oct 2003 - Jan 2005Newcastle Upon Tyne, Tyne And Wear, GbDeveloped Aftersales marketing strategy and delivered profitable plan across the UK's largest independent group of automotive retailers. -
Market ManagerBaxi Jan 2002 - Oct 2003Madrid, Madrid, EsUK wide trade marketing to independent heating merchants alongside product development and commercial responsibility for Potterton combi and Main water heating products. -
Product ManagerAvery Dennison Jan 2000 - Jan 2002Mentor, Ohio, UsTrade marketing to national retail chains and product management of Create and Print retail range. -
Marketing ExecutiveCanon, Inc. Sep 1998 - Dec 1999Ohta-Ku, Tokyo, JpTrade marketing to national retail chains for Canon bubble jet printers and consumables. -
Marketing AssistantVolkswagen Group Uk Ltd Aug 1996 - Sep 1997Milton Keynes, Buckinghamshire, GbUniversity placement providing marketing support to product management team - the reason I fell in love with marketing!
Geoff Phillips Skills
Geoff Phillips Education Details
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Nottingham Trent UniversityBusiness Studies -
Range High SchoolGcse And A-Level
Frequently Asked Questions about Geoff Phillips
What company does Geoff Phillips work for?
Geoff Phillips works for Quadient
What is Geoff Phillips's role at the current company?
Geoff Phillips's current role is Marketing Director | Strategic B2B demand marketing leader creating amazing customer experiences with Quadient..
What is Geoff Phillips's email address?
Geoff Phillips's email address is ge****@****age.com
What is Geoff Phillips's direct phone number?
Geoff Phillips's direct phone number is +4478018*****
What schools did Geoff Phillips attend?
Geoff Phillips attended Nottingham Trent University, Range High School.
What are some of Geoff Phillips's interests?
Geoff Phillips has interest in Football, Economic Empowerment, Education, Music, Family Time, Cooking/food And Anything Online, Golf, Travel, Health.
What skills is Geoff Phillips known for?
Geoff Phillips has skills like Product Marketing, Strategy, Saas, Digital Marketing, Product Management, Marketing Strategy, B2b, Email Marketing, Start Ups, Multi Channel Marketing, Marketing Management, Account Management.
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