Hi – I am a marketing strategy and demand generation leader with proven experience in Global listed organisations and high growth Start-ups/SMEs within sectors including technology, business SaaS, financial services, professional services and energy.Strategy, data, planning and commercials underpin the successful demand generation, brand and field marketing experiences I support my teams to deliver.I care about helping marketing talent and young people to succeed so volunteer time to speaking, coaching and chairing the board of governors at one of the UK's leading Sixth Form Colleges.Personal skills and experience include:Leader: experienced leader of high performing marketing teams operating at board levelStrategy: deliver marketing vision, strategy, plans and goals that teams believe in and deliver againstBrand: establish brands that carry purpose, tell compelling stories and engage with the needs and emotions of customersDemand: craft data-led demand marketing programmes that engage audiences and nurture leads and pipelines to acquire, grow (X-sell, upsell) and retain customers.Marketing technologist: hands on experience of Hubspot, Marketo, Eloqua, Salesforce, ZoomInfo, Demandbase, 6Sense, Asana, Aprimo, GA360, HotJar, Qlik, Tableau, Power BIResults focused: Ambitious, highly accountable and deliver ROI and attribution against targeted KPIsCustomer first: driven by customer needs, insights and data to develop persona modelling, differentiated value propositions and targeted messaging for personalised experiencesEvents: deliver successful world class customer experiences from £million multi-day international events to locally focused regional workshops
Listed skills include Product Marketing, Strategy, Saas, Digital Marketing, and 39 others.