Svp, Advertising Product Management | Entertainment
Century City, Ca, Ca, Us
At Fox Networks Group (FNG) my focus was on developing and launching new, profitable and highly effective advanced advertising products for TV. FNG Advanced Advertising Products were sold in Fox Broadcasting, Fox Sports, FX Networks and Nat Geo programming.- The FNG advertising product management group supports linear and digital ad sales, brand integration, sales strategy, advertising data and technology solutions and the FNG advanced ad operations teams to generate new advertising revenue for the company. - Our team is responsible for advertising product design, advertising product management and advertising product marketing. What is an ad product? Basically anything Fox sells to advertisers other than traditional :30 and :15 commercial spots. - Day-to-day we are defining, designing, developing, integrating, launching, measuring and optimizing new advertiser supported, premium, full-episode TV advertising products that increase revenue per stream across our O&O and partner distribution platforms while delivering a significantly better user experience for Fox viewers.