Geoffrey Kosar Email & Phone Number

Mississauga, On, Ca

Kingsville, Ontario, Canada

Concord, Ontario, Canada

Founded a distillery focused on the development of premium beverage alcohol brands based on insights and addressable gaps in the Canadian market. Led all aspects of the business including federal and provincial licensing, brand creation, liquid development, business development, sales, marketing, operations, production, supply chain, finance and regulatory. https://thebarrelhunter.com/

Toronto, Canada & Munich, Germany

Led global commercial strategies through the development of a consumer segmented portfolio of medical & recreational cannabis brands, while establishing Route to Market strategies in Canada & Europe. Part of a cross functional team that was awarded one of three cultivation licenses in Germany with Joint Venture partner Demecan.

Toronto, Canada Area

Established Maricann as a key supplier in the legal cannabis market. Led the development of a segmented consumer centric portfolio of recreational cannabis brands including: Kiwi, High Tide & Northern Harvest. Established route to market strategies throughout the Canadian market, and secured supply agreements for the sale of recreational Cannabis across Canada. Recruited top talent and created an entrepreneurial culture amongst Sales, Marketing, Innovation, Customer Service and Supply Chain team.

Toronto, Canada Area

Toronto, Canada Area

Member of the Canadian Executive Leadership Team and North American Marketing & Innovation Leadership Teams. Led all strategy and marketing activities for the Canadian division of the world’s largest premium drinks company. Responsible for leadership and coaching a team of marketers, while overseeing total portfolio strategy and investment decisions for $550 million business.

Toronto, Ontario

Managed $440MM Spirits business (Smirnoff, Ketel One, CÎROC, Captain Morgan, Baileys, Tanqueray, Don Julio). Led all marketing activities, brand strategy, creative, content, media, digital strategy, sponsorships, public relations, and innovation.

Toronto, Ontario, Canada

Managed Beer (Guinness, Harp, Kilkenny, Red Stripe) and RTD businesses. Managed external relationships/partners including Labatt (Guinness Extra Stout), Moosehead (Red Stripe), Kraft (Guinness BBQ Sauce), Heineken (Strongbow, Newcastle Brown Ale) and Sleeman (Québec Distribution). Initiated rebranding of Harp Lager in 2012 resurrecting the brand and resulting in +40% revenue increase.

Toronto, Ontario, Canada

Managed Wine (Sterling, Beaulieu Vineyards) and Grand Marnier businesses. Established and managed several key partnerships/agency brands including Grand Marnier, KWV, Quintessa and Faust.

Toronto, Canada Area

Managed the $740-million New World and Ontario wine businesses for the provincially owned LCBO. Responsible for a team of product managers, as well as leading the purchasing, merchandising, and product assortment strategies for the category while optimizing P&L and GMROI. Appointed Acting Business Unit Director in 2009 and led department through transition period.

Mississauga, Canada Area

Led $65MM North American Vermont Castings barbecue business and a team of nine with full P&L responsibility. Led all marketing, innovation and new product development. Established a Joint Venture in China for manufacturing and component sourcing, making regular trips to China to oversee production. Collaborated with U.S. retailers (Home Depot, Lowes, Walmart, Costco and Target) on innovation and product development.

Richmond Hill, Canada Area

Managed a $15-million business with a team of four direct reports and full P&L responsibility. Led new product development of two new product lines and managed all above the line and P.R. for consumer power tool & accessory business growing revenue +$2MM. Collaborated with Canadian Tire buyers on China sourcing trips to develop product exclusives and private label. Transitioned manufacturing and sourcing to Chinese Joint Venture resulting in $0.5MM in cost savings.

Mississauga, Canada Area

Managed sales agencies in Québec and Atlantic Canada for Vermont American, a division of Bosch Tools. Led a team of four key account managers. Managed account relationships of Walmart, Reno Depot, RONA, and Home Hardware. Increased listing base by 45% in 1998 Walmart line review, and established new account relationships throughout Ontario.