Geoff Lay Email & Phone Number

Portland, Or, Us

Boston, Massachusetts, Us

Seattle, Washington, Us

Chicago, Us

Chicago, Us

Chicago, Us

Led the definition and launch of a portfolio of interactive digital signage applications for Consumer Electronics retailers, resulting in a significant interest by consumer electronics retailers•Led the definition of digital signage applications for Target, Virgin Mega Stores, Pep Boys, Cingular, Verizon, T-Mobile, Circuit City and Wal*Mart,•Drove the requirements definition and development of the version 2.0 digital merchandising application platform•Led the evaluation and selection of new hardware platforms and established partnerships with Dell and HP•Developed and delivered successful product demonstrations for industry tradeshows CES and Globalshop

Responsible for all aspects of product development for a broad portfolio of Web and kiosk-based applications. Lead a staff of 11 with an annual budget of $1M+, including product management, editorial, creative, content publishing, and engineering departments.•Participated in company-wide strategic planning and leadership as a member of the Executive Team•Responsible for staff development and coaching for five direct reports, including performance evaluations, goal-setting, and accountability•Directed eight major software update releases, managing all aspects of the development lifecycle from product definition through launch•Managed vendor selection for a new kiosk integrator for $3M+ per year kiosk business•Led the requirements definition, development, and introduction of six new kiosk hardware platforms

Wilsonville, Or, Us

Managed the Layout Product line’s two technical marketing engineers, the marketing budget, development of communications and messaging to the sales team and customers, and product line forecasting and funnel tracking.•Developed a marketing communications strategy to rebuild the product line’s image with customers and the sales team•Developed new customer success story collateral pieces•Lead the development of the product line’s first Web site•Results: Product line revenues grew from $7.1M in 1996 to over $10M in 1999

Wilsonville, Or, Us

Responsibilities included providing technical marketing support for the Plot/Export, HotPlot, and Frame Maker Integration products.•Developed new product data sheets and customer success stories for all printing and plotting products•Developed and delivered training for the field and customers •Lead the requirements gathering process for product updates •Managed the financial performance of the Plot/Export and HotPlot products (1994 through 1996)