Focused on the planning, optimization and implementation of industry-leading 3D visualization tools.

Managed operations, tripling team size to 12 and steering a $XM+ budget, positioning the company as an industry leader in CGI to drive millions in incremental revenue. Established pipeline for millions of photorealistic images and tens of thousands of 3D “digital twins” across diverse product categories. Secured 25+ vendor partnerships, negotiating process changes to enhance geometry and texture accuracy. Led sourcing activities to secure top-tier 3D studios, ensuring quality models, materials, and art direction.• Launched scalable, webGL-based multi-product 3D visualizer platform which included dining tables and chairs, kids bedding, and outdoor furniture collections, featuring 360-degree views, augmented reality, and product dimension overlays. Results drove an average 130% lift in product conversion rates and similar lift in Average Order Value, while reducing administration to a single associate.• Reduced costs of 3D modeling by ~43% by standardizing CGI processes and aligning 3D asset production with sales projections.• Sourced, vetted, and negotiated new enterprise 3D interior design platform providing enhanced design services for store customers, driving over 13K projects annually, generating over 38K images/month and saving nearly $900K in licensing and usage costs from the previous solution.• Built the dedicated CGI team and process to transition from location-based photography to 100% CGI, achieving exceptional realism and earning senior creative leadership support and praise.• Developed scripts and automations with ChatGPT to reduce 3D asset operations from weeks to hours. Explored generative AI platforms to scale photography replacement.• Introduced dedicated product reference photography using internal and international resources; authored standards and managed ongoing asset production.• Completed pilot for dedicated 3D DAM, defining architecture and identifying vendors for future custom CGI pipeline.

Established dedicated CGI department, managing $1M+ budget and guiding team of 4 in annual upholstered furniture modeling to produce universal assets for product visualization. Launched sitewide augmented reality (view in room) features for Crate & Barrel and CB2. Conducted industry research to learn best practices and gather vendor recommendations.• Completed R&D pilots for 3D production methods to reduce modeling times including structured-light and neural radiance field (NeRF) technologies, which led to the decisive non-adoption of these early stage technologies, but gave us the education needed for moving forward with an optimized traditional 3D modeling pipeline.• Designed UX/UI and authored RFP for 3D rendering automation platform, defining all requirements and use cases to create a functional CMS. Resulting system has generated over 1.8M photorealistic images requiring only a single operator.

Oversaw interaction design (IxD) efforts for key digital and omnichannel initiatives. Conducted primary user research with customers and store associates to prioritize eCommerce strategies, A/B tests, and MVP pilots, including mobile checkout, alternative payments, gift registry, and post-transaction processes. Developed searchable, tagged UX research repository. Scaled CGI rendering volume via strategic partnership with outsourced vendors.• Managed design of universal checkout process increased conversions and earned the #1 ranking in Top 100 eCommerce checkouts by Baymard Institute.• Conducted quantitative survey (N=1934) for store profitability initiative, covering store experience, customer service, sales aids, inventory, and customer purchase behavior• Redesigned Checkout, Gift Registry, and Stores sections for 3 branded websites aligned with single-code base, reinforcing UI standards and introducing interaction patterns, leading to significant development time savings.• Redesigned UI, created prototypes, and conducted usability testing for new iPad-based gift registry kiosk.• Aided in store design and merchandise planning by implementing “smart camera” observation pilot in 3 stores to study customer traffic flow and dwell times.

Led eCommerce design transformation, directing team of 11-15 full-time and contract designers in adoption of dual-track Agile methodologies and sourcing Agile coaches for department-wide rollout. Managed full site redesigns and omnichannel optimization, enhancing team cohesion and strategic influence to improve website/app experiences.• Increased cart add rate and upholstery page conversions by conducting primary research on omnichannel experience to address eCommerce gaps, thereby increasing understanding of customer opportunities and pain points.• Won multiple industry innovation awards (Fast Company: The World’s Top 10 Most Innovative Companies in Retail 2013, Built In Chicago Moxie Award for Best Corporate Digital Innovation) for sourcing and leading development of company’s first iOS app, 3D Room Designer, piloting in stores and enabling customers to style their room photos with over 3,000 3D products.• Increased annual customer research and usability testing tenfold, conducting 200+ in-person and remote sessions per year.• Spearheaded full site navigation/taxonomy analysis, reworking “megamenu” navigation to improve product findability which led to 11% reduction in searches and 4% decrease in cart views, without drops in conversion.• Initiated company’s first CGI-rendered furniture upholstery images, including managing contracts, assignments, and quality to elevate the online experience.• Facilitated 2 companywide Hackathons, expanding generative thinking across multiple departments on behalf of the digital channel with topics such as social/personalization and cross-channel store experience ideation.

Served as primary UX/UI design liaison for full site redesign in collaboration with external agencies, improving user website/app experiences through omnichannel optimization. Mentored and restructured digital product design team of 5, growing it to 8, implementing dual-track Agile methods to enhance value and strategic influence to the larger eCommerce department.