Geoffrey Mcgehee Email & Phone Number

Longwood, Fl, Us

CRM manager - overseeing promotional CRM marketing database, email and direct mail operations

Woonsocket, Ri, Us

Provide analytics and segmentation expertise to the CVS Extracare War Room - am innovation and disruption team tasked with improving the user experience of our members.

Attleboro, Ma, Us

Non Profit Board Member...Manage social media, web and strategic marketing initiatives for a successful farmers market launched in July 2011.Transformed market from 3-5 vendors with small traffic to a 30-50 vendor operation generating over 5,000 visitors each week.

Burlington, Ma, Us

Helping clients by providing customer engagement agency services and technology products designed to enable greater analytic insight and higher marketing ROI

Clients include travel, retail, non profitStrategic marketing, CRM, analytics, SEM and social media

Boston, Ma, Us

• Provided support to the organization in making information more readily available through a combination of data management process development, data extraction and preparation, data quality and standard KPI reporting. • Developed all reporting and analysis of the total file universe and supporting the overall P&L by deriving insights to support execution our plan to fill strategies and customer segmentation plans. • Oversaw analysis and campaign improvement for current and test DM and interactive programs. • Managed conversion of Email and CRM databases. Lead the web analytic team and oversaw Big Data projects.

Canton, Ma, Us

•Oversee all aspects of Customer Relationship Management (CRM) and the customer database. •Lead all new initiatives to optimize the customer contact strategy to increase retention, lifetime value and prospecting effectiveness. •Responsible for all aspects of CRM including campaign management, consumer segmentation/modeling and maintenance. (see recent accomplishments) •Initiated several improvements to grow the customer file to increase accuracy and efficiency. •Developed an effective team to help drive corporate growth.

Hartford, Ct, Us

•Provided leadership to a cross-functional team to develop a groundbreaking direct to consumer marketing program designed to prospect potential customers based on profitability and risk. •Developed several effective segmentation models and performed complex analysis and reporting of consumer behavior. •Initiated a Six Sigma project to increase the application acceptance rate to result in 1.5-2 million dollars of increased premium.

New York, Ny, Us

• Responsible for all aspects of campaign management, consumer segmentation/modeling and research. • Implemented segmentation methods increasing campaign ROI by 20%. • Developed a series of interactive automated reports for senior management.

•Provided leadership to a cross-functional team to develop the initial company web site including dynamic customer and offer driven pricing solutions. •Oversaw the entire conversion of the customer and call center AS/400 database. •Responsible for campaign management, list hygiene, analysis, reporting and maintenance.

Mba, Marketing / Is

Bs, Marketing