Geoffrey Mcgehee Email and Phone Number
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LION - LinkedIn Open Networker - To Connect with me on LinkedIn:►►► geoff.mcgehee@gmail.com◄◄◄*Currently seeking new opportunities*Versatile marketing analytics strategist/practitioner with a proven ability to lead cross-functional groups, drive positive change and operational improvement within an organization. Strong analytical background with extensive experience in leveraging customer data to drive profitable growth. A management professional who is able to comprehend and communicate technical business needs and vision throughout the organization. Extensive experience in retail, catalog and Internet optimization and lifecycle marketing.Specialties: • Customer Relationship Management • Customer loyalty program execution, P&L• Customer lifecycle marketing• Predictive modeling and segmentation • Multi Brand/Channel optimization strategy • Customer database implementations • Point of Sale operational efficiencies • Retention and acquisition optimization• Customer driven merchandizing strategies • Consumer ResearchTechnical Skills• SAS, SQL Server, AS/400
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Sr Manager CrmSears Home Services May 2022 - PresentLongwood, Fl, UsCRM manager - overseeing promotional CRM marketing database, email and direct mail operations
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Performance Analytics Consultant (War Room)Cvs Health Jul 2018 - Sep 2022Woonsocket, Ri, UsProvide analytics and segmentation expertise to the CVS Extracare War Room - am innovation and disruption team tasked with improving the user experience of our members. -
Board Of DirectorsAttleboro Farmers Market Jul 2011 - Jul 2020Attleboro, Ma, UsNon Profit Board Member...Manage social media, web and strategic marketing initiatives for a successful farmers market launched in July 2011.Transformed market from 3-5 vendors with small traffic to a 30-50 vendor operation generating over 5,000 visitors each week. -
Account Director89 Degrees Aug 2015 - May 2016Burlington, Ma, UsHelping clients by providing customer engagement agency services and technology products designed to enable greater analytic insight and higher marketing ROI -
Strategic Marketing ConsultantActionable Analytics Apr 2014 - Aug 2015Clients include travel, retail, non profitStrategic marketing, CRM, analytics, SEM and social media
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Vp/Director Database MarketingVantage Deluxe World Travel May 2013 - Mar 2014Boston, Ma, Us• Provided support to the organization in making information more readily available through a combination of data management process development, data extraction and preparation, data quality and standard KPI reporting. • Developed all reporting and analysis of the total file universe and supporting the overall P&L by deriving insights to support execution our plan to fill strategies and customer segmentation plans. • Oversaw analysis and campaign improvement for current and test DM and interactive programs. • Managed conversion of Email and CRM databases. Lead the web analytic team and oversaw Big Data projects. -
Director Of Database MarketingDestination Xl Group Apr 2005 - May 2013Canton, Ma, Us•Oversee all aspects of Customer Relationship Management (CRM) and the customer database. •Lead all new initiatives to optimize the customer contact strategy to increase retention, lifetime value and prospecting effectiveness. •Responsible for all aspects of CRM including campaign management, consumer segmentation/modeling and maintenance. (see recent accomplishments) •Initiated several improvements to grow the customer file to increase accuracy and efficiency. •Developed an effective team to help drive corporate growth. -
Manager Of Marketing AnalyticsThe Hartford Apr 2003 - Apr 2005Hartford, Ct, Us•Provided leadership to a cross-functional team to develop a groundbreaking direct to consumer marketing program designed to prospect potential customers based on profitability and risk. •Developed several effective segmentation models and performed complex analysis and reporting of consumer behavior. •Initiated a Six Sigma project to increase the application acceptance rate to result in 1.5-2 million dollars of increased premium. -
Senior AnalystRetail Brand Alliance Mar 2001 - Apr 2003New York, Ny, Us• Responsible for all aspects of campaign management, consumer segmentation/modeling and research. • Implemented segmentation methods increasing campaign ROI by 20%. • Developed a series of interactive automated reports for senior management. -
Interactive Marketing Project ManagerEngineering Services And Products Company Jan 1999 - May 2001•Provided leadership to a cross-functional team to develop the initial company web site including dynamic customer and offer driven pricing solutions. •Oversaw the entire conversion of the customer and call center AS/400 database. •Responsible for campaign management, list hygiene, analysis, reporting and maintenance.
Geoffrey Mcgehee Skills
Geoffrey Mcgehee Education Details
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Western New England UniversityMarketing / Is -
Eastern Connecticut State UniversityMarketing
Frequently Asked Questions about Geoffrey Mcgehee
What company does Geoffrey Mcgehee work for?
Geoffrey Mcgehee works for Sears Home Services
What is Geoffrey Mcgehee's role at the current company?
Geoffrey Mcgehee's current role is Sr Manager CRM | Customer Relationship Management (CRM).
What is Geoffrey Mcgehee's email address?
Geoffrey Mcgehee's email address is ge****@****lth.com
What is Geoffrey Mcgehee's direct phone number?
Geoffrey Mcgehee's direct phone number is +178122*****
What schools did Geoffrey Mcgehee attend?
Geoffrey Mcgehee attended Western New England University, Eastern Connecticut State University.
What are some of Geoffrey Mcgehee's interests?
Geoffrey Mcgehee has interest in Database Marketing, Segmentation Personal, I Coach Youth Basketball, Modeling, Environment, Personal, Segmentation, Science And Technology, Crm, Human Rights.
What skills is Geoffrey Mcgehee known for?
Geoffrey Mcgehee has skills like Analytics, Crm, Direct Marketing, Email Marketing, Database Marketing, Segmentation, Strategy, Marketing, Multi Channel Marketing, Marketing Research, Direct Mail, E Commerce.
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