Geoffrey Potter is a Partner and Chair of Patterson Belknap’s Anti-Counterfeiting Practice and Brand Protection team. A highly-experienced trial lawyer, Mr. Potter litigates counterfeiting, trademark infringement and product diversion cases on behalf of major corporations in multiple industries worldwide. These cases primarily involve counterfeit products with the potential to cause serious injury or death, including counterfeit medical devices, pharmaceuticals, nutritional supplements, beverages and other consumer, industrial and electronic products.Mr. Potter also litigates to recover fraudulent insurance claims, false pharmacy adjudications and fraudulently obtained discounts and rebates, and has successfully recovered tens of millions of dollars on behalf of pharmaceutical companies.In the anti-counterfeiting arena, he has successfully sued and executed seizure orders globally against hundreds of individuals and businesses that have manufactured and distributed counterfeits. This has resulted in the seizure and destruction of millions of counterfeits and the collection of millions of dollars in settlements and judgments. Repeatedly, Mr. Potter’s efforts have resulted in counterfeiters being incarcerated.Outside of litigation, Mr. Potter counsels clients on integrated risk reduction solutions and best practices for avoiding counterfeiting problems. He advises on proactive methods to secure products and packaging against counterfeiters and on the development of programs to guard and monitor distribution channels.Chambers USA named Mr. Potter a Leading Practitioner for Intellectual Property Litigation known for his work in “high-stakes brand protection disputes.” The guide calls him a “noted authority on anti-counterfeiting issues” and clients described him as “one of the most brilliant, innovative, creative attorneys I have had the pleasure of working with,” as well as “one of the smartest, most strategic thinking, aggressive lawyers… in IP." He is also praised for being “able to think outside the box” and for being “a lawyer who genuinely looks out for his client's best interests.” He is also listed as a “Litigation Star” for New York by Benchmark Litigation. Cited as an authority on anti-counterfeiting in more than a hundred articles, his recent quotes have been published in The New York Times, Wall Street Journal, International Herald Tribune, Forbes, Bloomberg and Financial Times. He is also a frequent speaker and teacher at anti-counterfeiting conferences.Attorney Advertising. Prior results do not guarantee a similar outcome.