Geoff White Email & Phone Number

San Francisco, California, Us

San Francisco, California, Us

Boulder, Co, Us

Green Chef (acquired by HelloFresh) is the first USDA-certified organic meal kit delivery company, founded in 2014. As the Director of Growth Marketing, I led user acquisition, 1:1 marketing, personalization, and SEO driven content marketing to help Green Chef grow to new heights by defining the strategy, planning, and executing a multi-million-dollar budget allocated across paid social, paid search, digital programmatic, and other media channels.Key Accomplishments:• Managed an 8-figure user acquisition budget – overseeing the strategy, execution, and analysis of multiple channels including paid search, paid social, programmatic banner, podcasts, direct mail, and media.• Specified and managed the marketing tech stack, including marketing automation, ad platform management, multi-touch attribution modeling, personalization, and website CMS. Managed a team of 5.

Consulting with startups and SMB's to accelerate growth through marketing 2.0 strategies, focusing on demand generation, operations, and product definition. I help companies convert marketing from a cost center to a revenue generator.

Sunnyvale, Ca, Us

Electronic consulting firm specializing in complex hardware design across a wide spectrum of industries.• Designed & executed marketing strategy to take company from a jack-of-all trades service provider to a high complexity EDS specialist, effectively targeting startups, SMB's and enterprise clients.• Built marketing team, hiring 10 employees and 4 outside agencies, managing 10 direct reports and 17+ indirect reports.• Implemented and managed all aspects of lead generation, focusing the marketing team on revenue generation via high ROI demand generation activities.Key Accomplishments:• Demand Generation: Increased MQL's by 75% in 1 year, increasing sales pipeline 135%, a 17-year record.• Content Marketing: Launched content marketing program, doubling website traffic in 12 months.• PPC/SEM Optimization: Overhauled $180K SEM program (AdWords), yielding a 65% increase in lead generation with a 47% reduction in cost per lead.• Marketing Automation: Integrated a set of marketing tools with existing SFDC implementation to automate lead nurturing and scoring through the marketing and upper sales funnel.• Marketing Analytics: Established campaign-level ROI tracking and forecasting by integrating a suite of analytics tools to provide clear ROI accountability for all marketing efforts.• Campaign Modernization: Retooled outdated (negative ROI) partner tradeshow program into a highly successful webinar program.• Sales & Marketing Operations: Lead SalesForce.com overhaul, including marketing automation tools, inside sales system, full lead pipeline workflow and executive reporting.• Lead Generation: Replaced expensive external tele-prospecting service with inside sales team, reducing costs by 30% while simultaneously increasing lead generation by over 50%.• Website Development: Spearheaded development of new website, including branding, visual design, transition to new content management system (CMS), SEO architecture overhaul and content refresh.

Thought-leading online education provider serving the professional photography industry, teaching professionals best practices in marketing, sales and business strategy.• Created and implemented marketing plan to launch the company's online presence and all it's educational products.• Developed website and e-commerce infrastructure to enable and track the full lead pipeline from social media followers all the way through to paying customers.• Drove sales via integrated marketing channels, including PPC, SEO, email, SMM and affiliate partnerships.Key Achievements:• Content Marketing: Created SEO-driven content strategy that secured 20K+ followers and drove 180K+ visitors to the site through strategic blog content, social media, ad placements, interviews, videos and downloadable content.• List Development: Built an email list of 35K through data-driven email marketing strategy, including content strategy, affiliate partnerships, PPC ads and product launch promotions.• Partnership Development: Established relationships with key industry influencers. Leveraged affiliate partnerships and partner audiences to rapidly grow brand awareness and site traffic.

Luxury wedding photography studio serving a discriminating clientele across the globe.• Managed all sales and marketing activities for the luxury brand, including strategic planning, collateral development, social media engagement, partnerships, tradeshows and customer relations.• Recruited and managed a team of seven creatives and sales representatives.Key Achievements:• Brand Strategy: Developed and executed marketing campaigns that quickly established the studio as a leading luxury brand, resulting in the business ranking as one of the top-performing studios nationwide, as rated by the Professional Photographers of America.• Data-Driven Marketing Strategy: Leveraged thorough marketing and business analysis to create a powerful new partner development program, resulting in a traditional industry marketing channel that outperformed industry norms by 200%.

Sunnyvale, Ca, Us

Electronic consulting firm specializing in complex hardware design projects across a wide spectrum of industries.• Created and managed operations, HR, legal, finance and IT departments.• Grew revenue from 0 to 7 figures in 3 years with no outside investment.• Grew team to 35 people and successfully sold company 3.5 years after founding.

Engineering, Computer Engineering

1992