Geoffrey manages the strategy & implementation of the business with a focus on client experience. After spending several years in media planning and public relations, Geoffrey quickly found a passion for sales. In 2005, that passion and his eye for design fatefully married into what is now Concept Surfaces. He found himself in the tile and textiles business, through his love of sales & a great appreciation for architecture and design. The ability for an architect & interior designer to put together a project is similar to a piece of art. It takes discipline, foresight, & creativity. Geoffrey feels fortunate to be part of the process.For the first three months of business, he sold tiles out of a catalog, as the samples had not arrived and repurposed his garage into a makeshift warehouse. Today, Concept Surfaces has sales representatives in nine states & headquarters in the Dallas Design District, which includes a European style showroom, offices & warehouse of over forty thousand square feet.Throughout the company’s growth, Geoffrey has stayed dedicated to serving the needs of his clients with a diverse selection of on-trend and innovative products. Geoffrey has personally served every role in the company from warehouse associate to sales consultant to CEO. He does not shy away from any role to make sure his team is supported and his clients receive the ultimate experience and products. Due to Geoffrey’s passion, dedication and superb customer care, he and the Concept Surfaces team have maintained long-term relationships with notable manufacturers, vendors, and architecture and design firms.Over the past decade, Concept Surfaces has supplied materials for projects worldwide. Memorable projects include: First Baptist Church in Downtown Dallas; Gateway Church in Southlake, Texas; Hyatt Key West in Key West, Florida; Baha Mar Casino & Hotel in Nassau, Bahamas; Pizza Hut Express; Equinox in Dallas, Texas; and UT Southwestern Medical Center.

Geoffrey diversified his business and established ACE Developments in 2007. ACE is a real estate holdings entity with a focus on industrial properties. Current holdings consist of buildings ranging from five thousand square feet to forty thousand square feet. ACE looks to provide unique spaces that offer form, function, and style.In addition to ACE Developments, Geoffrey partakes in many alternative investment opportunities such as REITs, fund raising organizations, etc.