Strategic Planning and Execution:• Develop and execute the overall strategic roadmap for the company, aligning with business goals and objectives.• Conduct comprehensive market research and analysis to identify emerging trends, opportunities, and potential risks.• Identify and assess potential business models, expansion opportunities, and strategic partnerships.• Collaborate with cross-functional teams to implement strategic initiatives and monitor their progress.Competitive Analysis and Market Insights:• Monitor and analyze industry trends, competitive landscapes, and customer insights to inform strategic decision-making.• Conduct competitor analysis to identify market gaps, differentiation opportunities, and potential threats.• Stay abreast of technological advancements and market disruptions to identify potential areas for innovation.• Develop insights and recommendations based on market intelligence to drive competitive advantage.Business Performance Monitoring and Optimization:• Establish key performance indicators (KPIs) and metrics to measure the success of strategic initiatives.• Monitor and assess business performance against targets, identifying areas for improvement and optimization.• Develop and implement performance measurement frameworks to track the impact of strategic initiatives.• Collaborate with finance and operations teams to ensure financial sustainability and efficiency.Leadership and Stakeholder Engagement:• Provide strategic guidance and thought leadership to the executive team and cross-functional teams.• Collaborate with department heads to align their strategies with the overall company vision.• Foster a culture of innovation, strategic thinking, and continuous improvement across the organization.• Build and maintain relationships with external stakeholders, including investors, partners, and industry experts.

• Develop solid and enduring relationships with decision-makers of existing and potential clients to identify business opportunities, resolve issues, and manage crises.• Co-ordinate the marketing and business development units• Ensure a high standard of customer experience always• Develop strategies to achieve visibility for the Group• Research and identify new business opportunities - including new markets, growth areas, and trends.• Ensure actualization of business targets.

• Developed and implemented growth strategies and plans focused on client acquisition andrevenue generation• Cultivated relationships with key decision makers in target client businesses withinthe assigned territories• Analyzed sales data from the designated territories to help evolve a sales strategy.• Created and maintained a robust sales pipeline which aided in identifying leads andclosing sales• Ensured that clients received the highest level of sales and operational customer service.• Planned, supervised, and coordinated the daily activities of the BusinessDevelopment department /team.

• Signed up new clients and partners using networking and relationship building skills, andsuccessfully handled objections by clarifying and working through differences to apositive conclusion• Designed and developed presentations in a concise manner to adequately convey thecompany’s service offerings• Initiated and implemented lead generation and monitoring strategies, including followup calls and meetings. This helped in converting prospects to clients.• Assisted in the hiring and training of new sales associates to determine new targetcustomers to go after and ways to bring in new business. Monitored the sales process usingan inbound marketing and sales platform/software.• Negotiated and executed business deals and contracts between the company and itspartners from negotiation to implementation.• Created and effectively coordinated the company’s social media and email marketingstrategies.• Assisted in the development of a marketing budget; ensuring all marketing activitiesare within the developed budget.• Liaised with the marketing and branding partners to develop a branding concept and strategyfor the company• Developed and maintained long-term relationships with key stakeholders

• Collaborated with stakeholder groups across the organization to ensure business andtechnology alignment.• Proposed solutions to meet defined technology specifications and needs.• Conducted a platform/product user acceptance testing to facilitate and ensure on-time project go-live• Lead liaison with the technology partners towards product/platform development; effectivelyhandled content creation for the platform.• Conducted a logistics and e-commerce industry / sector analysis, as well as a product SWOTanalysis to aid business and marketing strategy formulation and implementation.• Developed and sent RFPs to marketing and advertising agencies; received and reviewedmarketing proposals, and coordinated presentations from invited marketing agencies

• Consulted with active clients to identify needs and match them to our suite of solutions.• Researched and developed several materials required to enhance the company’s service delivery.• Acquired new clients and generated revenue by utilizing leads, creating a network of contacts and seeking out referrals.• Developed strategic plans for industry-specific prospecting and building relationships based on industry knowledge.• Successfully generated new business with key partners through targeted value propositions.

• Effectively maximized opportunities for business growth via market expansion and market deepening strategies.• Formulated and implemented strategies to boost sales, enhance reputation, & attain corporate objectives• Exceeded monthly sales targets by 11%, on average• Overcame sales objections by increasing competitive knowledge and market intelligence.• Built and maintained rapport with key customers and dealers.

• Organized seminars to sensitize participants on the importance of insurance policies as an investment plan, and as protection against unforeseen circumstances.• Attended seminars on how to develop, utilize, and maximize communication skills to aid the achievement of sales targets.• Identified and exploited sales opportunities, which led to a 6% increase in product (insurance policies) sales.