Geoffrey Colon Email & Phone Number

Kirkland, Wa, Us

Los Angeles, California, United States

Seattle, Wa, Us

Where creative meets growth marketing. A 21st Century business consultancy.

Round Rock, Texas, Us

Player/Coach that drove impact utilizing: • People leadership and team development.• Customer and audience insights + intelligence.• Customer digital experience design. Website solution design.• Customer acquisition, retention and loyalty.• B2B marketing.• Establishing a “learn it all" culture that drove innovative web storytelling, visuals and CX for eCommerce.• Managed agency partner relationships.• Directed revenue forecasts against operational planning.

Round Rock, Texas, Us

Overhauled the Dell.com website strategy and roadmap to achieve lead generation targets and advance retention. • Integrated teams in design, UX, strategy, research, insights and intelligence to work as one unit.• Focused on multiple lines of business: APEX Cloud, Servers, Storage, Commercial, Consumer.• Enhanced web process and prioritization across UX, design, optimization, and testing to drive higher efficiency and favorable results. • Managed a team of 35 digital strategy advisors and analysts.

Redmond, Washington, Us

Don’t let the title fool you! This is not a brand role. I’m not a brand marketer. Or a growth marketer. I am both. I developed and led the first in-house creative meets performance marketing agency at Microsoft. The first of its kind in a Fortune 500. Something everyone will ask for in 2025 or will post about like it’s “groundbreaking” in a LinkedIn post.• Researched audience demographics to help clients resolve challenges.• Established targeting and media planning strategies.• Served dynamic digital ad creative in paid ecosystems.•. Created social first content to promote product solutions.• Targeted digital media ads (specifications designed for multiple platforms: LinkedIn, Instagram, Facebook, TikTok, YouTube, Discord, Reddit, Twitter, etc.)• Established KPIs and measurement.• Explored emerging tech (Insights with Microsoft voice skill and podcast, The Download longform YouTube video show and podcast as acquisition vehicle).• Collaborated closely with content creators• Defined, conceptualized and executed creative projects for audio, video, copy and experiential• Tools: Canva, Adobe Experience Manager, Adobe Advertising Cloud, Sprinklr, Adobe Marketing Cloud (formerly Omniture), Adobe Creative Cloud, Microsoft Design, Adobe Premiere, Adobe Audition, Spreaker, Figma.

Redmond, Washington, Us

Communication and product design to help transform Bing Ads (Microsoft Advertising) into a growth engine.• Product UX and design.• Modern web design to help drive customer retention and acquisition.• Brand story design.• Social by design best practice execution for product GTM.• Social content creation, distribution, and measurement.• Incorporating accessibility into product design.Tools: Adobe Creative Suite, Figma, Canva, Sprinklr, Radian 6, Microsoft Office Suite, Facebook Ads, LinkedIn Ads, Google Ads, YouTube Ads, Twitter Ads, Adobe Experience Manager, Jira.

Westlake Village, California, Us

Regular contributor to the world's most influential blog and resource on branding.

Los Angeles, California, Us

Creator, host, producer, writer of Disruptive FM podcast. A Top 100 business podcast. DFM: “The culture of business.”The groundbreaking podcast at the intersection of marketing, tech, media and popular culture.Over 150 episodes recorded with some of the most influential names in marketing and business. Did the first ever live podcast on LinkedIn broadcasting from Advertising Week New York in October 2019. Most renowned for the mini video promos that promoted each episode.Sponsored by Microsoft Advertising, Branding Strategy Insider and iOgrapher.Produced by Feelr Media.

New York, Ny, Us

Guest lecturer and educator for the following seminars:• Content Strategy• Introduction to Podcasting• Social by Design Communications• Digital Marketing 101

Nashville, Tn, Us

Author of the book Disruptive Marketing: What Growth Hackers, Data Punks, And Other Hybrid Thinkers Can Teach Us About Navigating the New Normal.Released August 2016 on HarperCollins Leadership. Hardcover, Audio, Kindle. In English and Mandarin Chinese.• From SUCCESS Magazine: "In the 21st century, the best marketing comes from what Geoffrey Colon calls 'creative hybrids,' marketers with training in design, video production, psychology, and statistics. Creative direction is driven by customer experience and social media research, he says. Colon brings a fresh view to marketing in this provocative and useful book."

New York, Ny, Us

Instructor for online classes for the following:• Facebook Marketing (Facebook Ads)• Social Media Marketing• Facebook Analytics• Introduction to Podcasting• Management 101• Content Marketing 101• Google and Bing SEO/SEM• Growth Hacking 101

New York, Ny, Us

Cannes Lions Gold Award Winner for "Best Branded Content" in 2013 for my creative strategy work on "A Boy And His Atom: The World's Smallest Film presented by IBM." Team leader for digital strategy for IBM (client)• Team leadership for creative social and customer experience strategies for several Fortune 500 clients.• Lines of business included: cloud, midmarket, systems and technology, software, smarter cities, smarter commerce, data analytics and smarter planet.• Created social participatory experiences including Tumblr (IBMblr) and Google Hangouts with subject matter experts. Recommended the use of video P2P technology for sales force resulting in additional profits of $50 million in closed business deals for fiscal year 2012.• Social listening analytics.• Influencer audits and outreach utilizing Sysomos, Radian 6, Cognos technology.• Wrote regular contributions for Social@Ogilvy blog on innovation. • Presented quarterly "Flipping the Panel" Q&As with the leading creators and innovators in the field of social technology and innovation for clients.

London, Gb

Managed new business development for boutique PR agency.• Spearheaded the tactical creative execution for main client SMIRNOFF and their global initiatives.• Overlooked and grew other clients to handle digital PR duties including Wheat Thins and Spotify.

Actively led a team that executed social media for the following clients: Coca-Cola, Kraft, Lysol and National Car Rental.• Advised Coca-Cola on emerging media opportunities.• Mentored a team in the creation of content, curating content, content planning and strategy, media buying, measuring ROAS, new business development.

New York, Ny, Us

Creative and strategic lead for a variety of clients in entertainment and media. • Helped drive digital PR and word of mouth through social media marketing campaigns.• Developed live online video streaming content for Food Network, USA Network and the WWE a decade before the emergence of platforms like Twitch, Periscope and Facebook Live.• Created strategies for retained clients including WWE, Food Network, A&E, USA, History, Netflix, HGTV, Invisalign, American Express, Starwood Hotels, STA Travel, Kenneth Cole. • Spearheaded social media strategy, thought innovation, best practices, POVs, execution in the early and expanding world of social media for customer acquisition prior to the creation of paid advertising solutions on those platforms.• Heavily focused work on platforms like MySpace, Facebook, Twitter, Foursquare, Digg, YouTube, Tumblr, Instagram.

New York, Ny, Us

The Orchard is one of the largest start-up global content digital distribution companies. • Created online marketing plans for a large roster of clients.• Utilized new and expanding digital networks like Friendster, MySpace, YouTube and Facebook to drive new business development and market content.• Helped raise company valuation prior to IPO.

Founded and operated my own remote work influencer marketing agency years before the trend. Focus was mainly on generating blogger articles, conducting word of mouth street marketing campaigns and producing events which acted as a targeted form of audience marketing.• Clients included Richard Branson’s Virgin, Red Bull Energy Drink, Sony Music, Sirius/XM Satellite Radio, Liquid Ice Energy Drink (Ice-T) and E1 Entertainment.• Integrated brand marketing deals between consumer goods and entertainment properties; strategic digital consulting including online marketing plans utilizing SEM and SEO, online community forums (AOL chatrooms), sales and ROI forecast strategies using digital marketing, word of mouth campaigns for consumer product goods and services.• Produced several third party branded events, e.g., Sony Music and Teen People Fashion Week events where brands offered samples and products in gift bags.