Implement Accor Social Media transformation plan and standardization at Accor Group with Sprinklr, the global Social Media & Customer experience solution: +50 brands, +5,1K hotels, +70 countriesAchievements:- Implement global coordination & strategy for Accor Group brands: listening, organic, paid, customer care- Federate Sprinklr Community across +50 brands - Guide brand on social performance followup and operations- Designed the global social media guidelines - Designed Accor's Group owned review analysis system with a breakdown by buyer personas- Leading Ad creative strategy for paid social ads

We are in the business of optimizing acquisitions cost for DTC Brands with Ad Creative Strategy.

- Led and set up the basics to accelerate digital business transformation on paid media activities.- Onboarded the new media agency: Process, performance, campaign management.- Implemented paid guidelines to coordinate activities in North America and Europe, 8 key markets.- Defined digital ad taxonomy: Campaign level, ad set level, creative level and UTM naming convention.- Managed 7-figures GDP budget across different channels: Google, Meta, LinkedIn Ads, Programmatic, and SEO.- Developed data-driven paid media strategies to drive growth by identifying best performing formats, channels, creative & placements with Salesforce.- Set up tools such as SimilarWeb, Google Search Console, and Meta/Google ad accounts.- Employed advanced targeting, bidding, and creative optimization techniques to improve ROI and deliver scalable results through actionable insights.- Determined budget, requirements and conducted the selection process for a new social media and e-listening tool.

- Led markets coordination by providing digital marketing resource: Guidelines, tools, content, in order to gain efficiency and maximize digital business results: 120+ markets/websites, 381 social accounts, sent 200+ digital/ social content toolkits to countries, 10+ models launched.- Rolled out the Data-driven Plan in 10 countries of the Africa Asia Pacific Area: the media performance transformation strategy: standardizing media spend optimization and KPIs. Results: 2x increase in media efficiency.- Established creative golden rules for over 50+ formats: Facebook, Instagram, YouTube, Twitter liaising with platforms and creative agencies, identifying best practice by analyzing top/flop performers ads.- Created global Social & Digital guidelines to improve Renault's social media presence and brand influence by providing support, tools, processes, content, and media best practices for 700+ stakeholders.- Created 100+ reports on daily basis using Meta Ads, Campaign Manager, Google Analytics, Google Ads, Search Ads 360, DV360, Semrush, Emplifi, and Brandwatch.- Defined governance and integration of e-listening to measure Renault’s brand performance via Brandwatch, creation of a standardized dashboard and queries, training and deployment to countries, measuring SOV, creating over 50 dedicated reports. Adoption in 20 countries.- Produced 4 Quarterly Digital Maturity Report for 10 countries: conduct performance analysis and provide an action plan for website, social organic/paid, media investment activities, launch deployment and team training.

𝘾𝙡𝙞𝙚𝙣𝙩𝙨: Tinder, So Shape, Pixter, etc- Developed the brand strategy: concept, values, targets, positioning, storytelling, personality, and messages.- Provided strategic recommendations: audience, creation, budget to optimize various channels: landing page, social ads, social organic, emailing, and CRM.- Organized and defined the program for +10 workshops and training sessions on various subjects: Facebook and Instagram Ads, creative effectiveness, How to build your copy review, etc.- Produced performance reports. +30 reports produced.

- Spearheaded brand presence on 40 markets for 30M users by providing content for media, PR and CRM teams- Managed a Brand & Creative Team of 9 professionals, overseeing content production through Trello, standardizing brief templates, and coordinating creative requirements with internal teams, framing creative needs with internal teams and creatives, define RACI, budget, follow-up and validation of creations. Increased creative assets produced by 2X with the same team, fixed budget.- Designed the brand platform to create value: brand book, tone of voice, guidelines and key assets.- Produced copywriting to get the audience to take action (CTA): social ads, social organic, push & in-app, product, emailing, search, ASO, banners and print. User acquisition: media efficiency gains by 2X, in app engagement rate 4X.- Implemented and managed content localization with the translation agency: 20 languages for in app content- Defined social media strategy and the editorial line with the community manager. 6X increase in reach and interactions, and a 30% increase in fan acquisition over 2 years.Identified best performing content campaigns on Facebook, Instagram, Google and YouTube.

𝘾𝙡𝙞𝙚𝙣𝙩𝙨: Coca-Cola, NESTEA, Fanta, M&M’s, Mars, P&G, Heineken- Increased the digital brand presence of Publicis Media clients on social media via content & media optimization.- Produced copywriting for social media content calendars for paid social & organic: Facebook, Twitter, and LinkedIn - Produced & conducted monthly analysis: 100+ reports for 8 Coca-Cola brands, Heineken, Desperados, and M&M's.- Provided strategic recommendations, competitive benchmarking, and insights to define strategy and action plan. 50+ brand analysis conducted.

Clients: Google, Netexplo, Adetem, SNCF, Havas, BNP- Participation on sales operations- Event project management and partnership development- Event management on different fields: Digital media, Innovation, Gaming, entrepreneurship, Startup Weekend- Emailing marketing

- Social media strategy (Facebook and Twitter)- Content production- CRM- Competitive benchmark and price analysis