Canada’s Drug Agency is a pan-Canadian health organization.Created and funded by Canada’s federal, provincial, and territorial governments, we’re responsible for driving better coordination, alignment, and public value within Canada’s drug and health technology landscape.We provide Canada’s health system leaders with independent evidence and advice so they can make informed drug, health technology, and health system decisions, and we collaborate with national and international partners to enhance our collective impact. I'm proud to lead a dedicated team that includes web administrators, design and social media experts as we lead the modernization of the CDA-AMC website, including its information architecture, information design and user experience. All while overseeing the every day daily content publishing and updates to the site, and it's 30,000 pages.I'm privileged to lead the best team at Canada's Drug Agency.

As of May 1, 2024, CADTH is now Canada’s Drug Agency.Canada’s Drug and Health Technology Agency was an independent, not-for-profit organization responsible for providing health care decision-makers with objective evidence to help make informed decisions about the optimal use of health technologies.

This newly-created role allowed a greater focus on the growth and development of Medline Canada's digital capabilities.• Led the creation of Medline Canada's first-ever website, medline.ca (running on Magento CMS). Developed and managed UX, content, design, and technical sprint implementation with internal and agency partners• Launched renewed LinkedIn site and implemented social media strategy. Gained 7,000+ followers since launch in 2019• Developed new brand positioning and brought multiple companies across Canada under one banner• Streamlined and documented processes to improve catalogue production and events management

Medline is a leading global health-care company providing quality medical and surgical supplies throughout North America, Europe, Asia and the Middle East. This wide-ranging role at Medline Canada touched on many elements of marketing and communications, including crafting customer and employee communications, building our digital strategy, developing our brand, designing our corporate enviroments, buiding intranets, and launching the Medline Canada LinkedIn profile.• Managed an internal team of two graphic designers, and streamlined and documented processes to improve catalogue production and events management, resulting in hundreds of work hours saved annually• Brought new company culture to life – creating written and visual representations of our desired employee behaviours• Established brand standards for sales presentations, business cards, internal communications anddigital presence• Wrote internal communications for Executive, HR, Marketing and Business Continuity teams during the height of the pandemic, often more than one per day

• Reporting to the President of the Imprezzio group of companies, I was accountable for the P&L of Imprezzio Marketing, a Google Premier Partner agency. Promoted to Managing Director September 2017. Business was repatriated back to head office in Spokane, Washington in December 2018, leading to closure of Toronto location.• Led major new structuring of Sales and Service teams, including developing new compensation and incentive structures.• Managed a team of 20 (and growing) of the most dedicated Sales, Service, Search (paid/natural) and Social Marketing professionals I've ever worked with.• Focused on client retention, COGs reduction and employee engagement to bring Imprezzio Marketing to the next level.• Led development, vision, strategy, content creation and financial management of successful rebranding of Imprezzio Marketing - complete with updated marketing and sales collateral, updated social and digital channels and of course, employee swag.• Doubled SEO client retention Year over Year (to date) through an emphasis on better client management, efficacy monitoring, and client-centric reporting that simplified the SEO and paid search work we were performing for our clients.

• Owned the digital experience for Enercare, including website, paid search, mobile, microsites and display advertising• Led vision and strategy behind successful launch of new responsive website - enercare.ca - under very tight timelines• Launched fully redesigned sites for Residential, Commercial and Home Builder clients, as well as Corporate and Investor Relations.• Established digital as a driver for customer acquisition, instead of a passive communication channel• Developed extensive Information Architecture, wireframes, navigation and content for multiple digital properties• Motivated team members and managed cross-functional internal and external teams (including budget management)• Championed user experience and meaningful measurement to drive decisions• Crafted content for offline materials - created Direct Mail content and developed creative briefs for agencies to generate integrated online/offline marketing campaigns.• Developed vision, strategy and transformational roadmap for digital experience• SEO / SEM Strategy development and execution and vendor/partner management• As part of the Marketing Management Leadership Team, was accountable for overall growth and management of Marketing for Enercare in the larger sense. Provided input on all aspects of marketing campaigns, not just as related to digital properties.

• Led October launch of fully responsive site, across business units and cross-channels. Specific ownership for partner sites, Chinese site, tools / calculators redesign and overall data integrity• Business lead on key digital & IT projects with budgets up to $30K• Created digital tool to generate marketing reports, replacing manual process – result: +1000% usage increase • Presented areas to drive business growth with new and existing digital products or services to senior management• Gathering functional requirements from the business and provide detailed specifications of functionality and usability for development of all online properties and products• Managing external vendor relationships as they pertain to sites, tools and calculators.• Working with marketing communications to define the go-to-market strategy, helping them understand product positioning, key benefits and target client• Bringing online products to life through working with product managers, creative team, project management, and developers and designers• Finalist for the bi-monthly (April 2014) 'Distinguished Achievement in Marketing' award presented to the internal Product and Marketing teams for improving the efficacy of our marketing efforts

• Redesigned major Intranet portal of Customer Contact Centre – on time and within budget• Managed cross-functional teams to deliver digital projects that met or surpassed management expectations• Executing project documentation and communication of business requirements, and all related project plans including prioritization activities.• Managing the relationships with key stakeholders for BMO's lines of businesses who use the Intranet to enhance sales and service effectiveness, engage and communicate with employees.• Developed and managed the information architecture, wireframes and content to create user-centric communication sites and tools• BMO Quarterly Best Award (Q2, 2013)• Working with the Intranet design and development teams to deliver solutions for the lines of business that are user-friendly and effective (and monitoring that usage)

• Improved online customer experience and engagement by leading highly successful initiative on bmo.com, with a particular focus on the ‘everyday banking’ customer experience:• Redesigned homepage, wrote copy, designed new tools and calculators, eliminated ‘bank-speak’ and improved the online application process.• Managed line of business partners, senior management, ad agencies, marketing managers, designers and developers to deliver a vastly improved online experience.• 2011 Results: Best-in-class recognition from Forrester Research; increased online account application rate by 10% and homepage visitor retention by 5,000 visitors per month.• Key member of the team to revitalize the Credit Cards section of bmo.com to improve acquisition and the online experience of its visitors. Managed creative redesign of online tools, calculators, copy and online application process.• Generated insights for personal, consumer and business customers by leveraging analytics data using Omniture, Google Analytics and Gomez online measurement tools. Highlighted areas requiring improvement and presented solutions to senior management.• Compiled best in class practices, surveyed competitive landscape, documented requirements and created wireframes to improve online properties for personal and business customers.

• Revitalized B2B e-commerce retailer website with professional design, dynamic content, SSL security, enhanced login / error handling Led the creation of several multimedia online initiatives, from concept and initial wireframing through to copy, design and development and delivery of final product• Accountable for corporate digital presence – launched several online initiatives, from concept and initial wireframing through to copy, design, development, UAT and launch• Sourced and managed direct reports (Designer/Developer)

An integral experience in my working career, working at Summerwood exposed me to all the many facets of business, from the importance of sales to managing customer expectations, from logistics to accounting. It was a tremendous apprenticeship in many areas of business, and I often think of it as my unofficial MBA experience. I was accountable for:• Led creation of unique ‘Build your own design’ website / ecommerce tool - a unique differentiator in crowded online space and a key purchase motivator for customers• Reported to President• Critical leadership role in the development, design and content management for two iterations of a major e-commerce site (each with over a 12-month development cycle, and over 2,000 daily visitors)• Conducted Email campaigns, digital metrics reporting, UAT/QA testing, marketing post-mortem reviews• Implemented many online initiatives promoting a positive user experience by focusing on user’s needs and a ‘content is king’ approach. Worked with developers, designers, copywriters and senior management to meet aggressive deadlines. • Interviewed, managed and trained junior staff in sales, reception, and administrative support roles.• Copywriter of both online and print materials such as annual 8 to 32 page brochures, price lists, web pages, advertisements and other point-of-purchase materials.• Sourced digital vendors for hosting and development.• Managed annual production of brochures, price lists, print ads - copy, layout, proof approval

Being a soccer referee is one of the most valuable job experiences I ever had, and one of the toughest. The reason might be surprising – refereeing is terrifying.The first time I stepped out on the field, I wanted to run away: far, far away from the players and especially the adults. The parents, many of whom are cultured professionals practicing law and medicine, suddenly take leave of their facilities when they line the sideline. They do not see a kid who happens to be a referee. They see an enemy whose decisions directly affect what they desperately want. When refereeing, I was under strict scrutiny by often well meaning but uninformed parents, competitive players and coaches, and die-hard fans. A good example is the fact there is no rule against the ball touching the hand of a player who is not the goalie inside their own 18 yard box. Please google it – handling the ball intentionally is illegal; mere contact of the ball with a player’s hand is not in and of itself a violation of the laws of the game. Yet every game from so many 'expert' fans, I'd hear 'handball ref, you blind?'.I loved refereeing and often think of going back – for now I volunteer as coach and convenor. I learned about the difference between following the rules and exercising judgement, authority, and how to take command.I became part of a group larger than myself, and was able to learn from the wisdom of others who came before me at a young age. In addition, it kept me physically fit, and able to have experiences I wouldn't have had otherwise (like changing in the visitor's locker room at what was then SkyDome, and officiating on that field or participating in the Robbie Tournament, where I saw exceptional talent up close and personal). Most of all I learned about the need for grace under pressure, and how to handle stress in a productive manner, all while young.