Geoffrey Lin Email & Phone Number

Morgan Hill, California, Us

Morgan Hill, California, Us

• Execute vision and strategy for the Revenue Operations function that supports the development of a world-class revenue team (Marketing, Sales, Customer Success)• Advise GTM leaders, ensuring our teams have the tools, processes, data, and enablement to achieve business objectives• Deepen internal data intelligence. Identify the biggest areas of opportunity and risk for teams to either double down or mitigate effectively• Build and maintain foundational GTM processes and systems to ensure our revenue team is equipped to 10x our business• Improve revenue team efficiency by enforcing processes, policies, change management protocol, business requirements, and insights to ensure effective and scalable revenue motion

New York, Ny, Us

Glendale, Ca, Us

New Markets: Accelerate company’s revenue growth through new vertical penetration, M&A, and post acquisition success • Execute on strategy and operational support to optimize end-to-end customer lifecycle in new verticals• Lead a team of analytical and process driven high performers that work cross-functionally with stakeholders in various business units• Ensure all go-to-market reporting, systems and processes operate efficiently and scale according to company growth plans• Conduct forecasting, deep analysis, and growth initiatives across all Revenue teams

Glendale, Ca, Us

Growth Engineering: "is collecting and looking at data to identify areas and trends where can be acted upon to bring the most business value. Growth engineering unlike growth hacking is a very methodical and scientific process. At the very core of growth engineering is experimentation."• Reduce customer churn by leveraging machine learning to deliver Customer Health and Churn Predictor• Stimulate customer biz performance by tracking customer platform features adoption with industry best practices• Improve customer lifecycle experience with a centralized 360 view of all customers• Empower Rev Ops to unlock cross-functional insights between customer biz performance and operational data

Glendale, Ca, Us

Lead and build a high-performing Insights team under RevOps:• Support 15+ biz units across the revenue organization with end-to-end analytics solution• Partner with revenue stakeholders to identify complex challenges and implement solutions• Drive continuous improvements throughout the organization with strategic initiatives • Leverage data to deliver insights and recommendations for business direction and priorities• Design processes for reporting and dashboard scalability, stability, and effectiveness• Deliver performance management dashboards for individual contributors, managers, and leadership teamData Sources: Salesforce, Gainsight, Mavenlink, SalesLoftTools: Tableau, Tableau Prep, Excel, R, AginityRevenue Org: Marketing, Sales Dev, Sales, Growth, Implementation, Professional Services, Customer Success, Customer Support, Customer Training, and more

Glendale, Ca, Us

Culver City, Ca, Us

• Managed, developed and executed on Crackle’s first real-time ad network monitoring and alert system across Sony Crackle Plus Network (Crackle, PlayStation VUE, Funimation, PlutoTV), reducing 90% revenue risk across all live revenue stream• Organized and gathered requirements from key stakeholders in sales, billing, business development, marketing, programming to automate reporting process and create front-end UI dashboards for strategic decision making• Operationalized forecast requests across the business community by empowering and educating both sales and campaign management teams with Nielson Marketing Cloud, FreeWheel, and Tableau reporting• Synthesized data and conduct business analyses that help drive strategic business decisions on pricing and yield management• Collaborated with Business Intelligence team to drive analyses to deliver optimal user experience while maintaining high yield across the network• Created forecasting tools to enhance capabilities of campaign managers to successfully and independently deliver on Sony Crackle Plus Network, platforms (OTT, Gaming Consoles, Mobile, Desktop), devices, content, DMA, 3P/1P targeting

Culver City, Ca, Us

Culver City, Ca, Us

Pasadena, Ca, Us

• Transitioned organizations’ manual spreadsheet process to an efficient automated real-time analysis• Utilized the data analytics platform to discover new in-depth insights that eliminate inefficiencies and create new business value • Created data visualizations to replace tabular reporting and help drive more business productivity throughout organizations • Implemented full technology life cycles into organizations, including data gathering, design and development, testing, and production roll-out • Drove new and existing revenue from both US and international markets

Taoyuan City, Tw

• Drove sales opportunities for Semiconductor Test & Inspection Solutions (STIS)• Resolved and debugged STIS complications with minimal downtime • Provided on-site information for R&D team's future STIS performance designs• Serviced and maintained STIS for full production cycle in testing and production• Edited technical documents for US and international STIS

Master Of Business Administration (Mba)

Bachelor Of Science (Bs), Mechanical Engineering

Graduate Certificate In Business Analytics