FICO is the world leader in AI, Analytics, and Decisioning Software. Brought in to build, launch, and run a first of it's kind Digital Marketplace on their next generation SaaS platform. In the marketplace, participants will be able to integrate, exchange, and even build all forms of AI, Analytical, Decisioning, and Data assets and end points.

Nogin defined a new category of SaaS called CaaS (Commerce-as-a-Service). We specialized in delivering D2C and B2B capabilities for the Fashion/Apparel, Health, Beauty & Wellness, CE, and CPG verticals. At the heart of CaaS is Nogin’s Intelligent Commerce Platform. It is a fully cloud based content, campaign, and customer data platform that leverages machine learning models powered by hundreds of millions of transactions and attributes gathered over the past 10 years across ~300 of the worlds best brands. By segmenting stacked offers and content through hyper-personalization, Clients typically saw conversion rate increases > 25% while profiting 10% more per transaction (increased margins due to less discounting). DIY Clients use Intelligent Commerce directly and Agency Clients have Nogin’s team use it on their behalf along with other services. These services included: digital marketing, brand building, buying/planning, fulfillment, customer care, finance, and photography.

Carol Anderson by invitation (CAbi) is a $300M+ annual revenue fashion/apparel multi-level marketing (MLM) company. Their MLM distribution model leverages a party plan similar to Avon where CAbi consultants and their downlines sell products through hosts to their friends at home parties. Brought in by CEO and CFO to drive technology vision and strategy across the organization. During tenure, reported directly to the CEO and worked with the executive team, business, and field to envision, design, develop, and deliver a next generation MLM SAAS platform. The product was a key factor in selling the business to PE, Irving Place Capital and J.H. Whitney & Co.

Digital River was a publicly traded (DRIV) company and the leader in SAAS based e-commerce. I led the technology organization responsible for development, delivery and support of Digital River’s martech (affiliate, email, web tracking), ce vertical, and Microsoft. This constituted over half of Digital River’s $2B in revenue. In addition, developed and implemented offshore engineering playbook which scaled a resource capability from 0 to 800 people (india, eastern europe, and south america) across all engineering disciplines.

As co-founder and officer of the company, wore multiple tactical and strategic “hats”. Hired and led the entire company from inception until it was sold. Worked closely with board members, fellow executives, employees, and customers in delivering a world class offering. Profitably delivered over $12m in recurring revenue.ACHIEVEMENTS:Hired staff and executive team, including CEOLed entire technology team (site design, dev, test, IT, project mgmt, product mgmt).Developed core technology platformBuilt partnerships for core services: payment processing, tax, call center, and product fulfillmentRaised $13m Series B funding from Mobius, and USVPPartnered with Sales team and sold multi-million dollar engagementsM&A – acquired and later sold ChannelWave (PRM software company) to ClickCommerce for $5mSold company to Digital River

Buy.com was a pioneer in retail ecommerce. They were later acquired by Rakuten. They leveraged paid ads and other advertising revenue to make money while selling CE products at cost. Products were sourced from Ingram Micro and Techdata.RESPONSIBILITIES/ACHIEVEMENTS:Design, architected, and built ecommerce platform in 3.5 monthsIntegrated into key CE distribution partners for products and fulfillmentBuilt the “secret sauce”- an algorithmic based pricing system that crawled competitors, looked at historical product purchase history, inventory, and changed pricing on the fly based on predefined customer segments. “Secret Sauce” delivered $250M in revenue and positioned company for IPO

Taught various programming, networking, and internet based courses in CSUF Extension Program.ACHIEVEMENTS:Developed webmaster, java and .net certificate programs

Plaid (formally Plaid Brothers Software) was a leader in broker desktop and back office reporting software for large banks (Wellsfargo, BT Alex Brown, BofA, etc…). Installations ranged from 500 desktops to over 10,000.RESPONSIBILITIES/ACHIEVEMENTS:Built client/server application using VB/SQL Server (windows) and C++/ Sybase (unix) Led team of engineers in re-architecting and delivering next gen web based version on Microsoft .asp and Sybase/SQL Server reducing support costs ($1M+) for clients on the installation and management of the application.Delivered web product in 12 mo (6 mo ahead of schedule) to help keep the company cash flow positive. Participated in the sell of company to Sungard for $25m

Worked as a consultant for C&L. Trained in the “art” of being a consultant. Had a number of successful consulting engagements all using different technology stacks including work done for Taco Bell Corp, Prudential, C&L Accounting, and Disney.RESPONSIBILITIES/ACHIEVEMENTS:Wrote troubleshooting tools using shell scripts and C for POS technical help desk that reduced calls by 20% and call times by 90% ($2M/yr in cost savings) Rebuilt legacy Clipper based MLS application using Powerbuilder/SybaseDeveloped prototype of web based MLS for Prudential using Perl/Oracle which resulted in $20m 4 year engagementHelp sell and develop web based character management system for Disney on Lotus Notes Domino

Served 4 years in the US Air Force. Worked on weapons systems for both the F16 and A10 aircraft, as well as, CAMs supply chain system. Was stationed overseas in Spain, England, and Qatar (Gulf War).As key player on airforce base reduction team, automated testing and troubleshooting which reduced pack and ship times for nuclear weapons launchers by over 50%ACHIEVEMENTS:Honor Graduate, Gulf War Veteran, Accommodation Medal