Geoffrey Waters Email & Phone Number

Portland, Or, Us

Campbell, Ca, Us

Palo Alto, Ca, Us

I was promoted to lead a 500+FTE Cloud Sales organization across the Americas, EMEA, and APAC regions in 2018, where I oversaw the Direct Sales, Sales Engineering, and Customer Success organizations, all cloud provider programs, and a 4.5K+ partner ecosystem. Within short time, I led VMware’s direct sales and G2M functions for the cloud portfolio to exceed goal, and poised VMware to become a major player in the nascent hybrid cloud business.Serving in a General Manager-capacity I continued to lead, manage P&L, and grow VMware’s Service Provider Program (VSPP) business by $X00M in 2+ years, despite an increasingly competitive market landscape. As a result our focus on building a world-class Customer Success organization, we also maintained an industry leading < .X% churn rate, managing 4,500+ (monthly paying) Cloud Providers (IBM Cloud, RAX, OVH, and others). ("X" is confidential) In a move to accelerate the VMware’s evolution into a cloud company, I was E-Staff-appointed to launch the VMware Cloud on AWS business in 2018. I launched and grew the business from zero to hundreds of millions of dollars in revenue in 2 years.

Palo Alto, Ca, Us

P&L responsibility for VMware's global Cloud Service Provider business, including sales, product and partner marketing, operations, programs, cloud practice, and strategy.

Palo Alto, Ca, Us

As Senior Director, VMware Cloud Programs, I led a 40-FTE team across all GEOs responsible for the cloud channel business and Cloud Program Office, including VMware Service Provider Program (VSPP), Cloud Credit Purchasing Program, and all operational facets of the cloud business, ‘pay-go’ pricing and licensing model, cloud channel strategies, and management of all VMware Service Providers worldwide. During this time, I continued to build, scale, and differentiate VMware’s VSSP business in the marketplace, and grew the VSPP business from $X0M to $X00M, delivering $XB in new revenue over a 5-year period. ("X" is confidential)Forming both NA and EMEA VMware Cloud Service Provider Advisory Boards for the purpose of customer advocacy and joint GTM strategies, we recruited members that included executives from Dell, CSC, Bluelock, NTT, Colt, Savvis, OVH, and others. Results over the years included +10,000 VSPP members, a global network of +50 VSPP aggregators (specialized distributors), and +3,200 service provider contracts with VMW-based services.

Palo Alto, Ca, Us

As Director of New Channel Business Development, I was a thought-leader in designing and incubating VMware’s first cloud subscription business, building a $50M cloud business and managing a team of 20 with all GTM functionsIt was during this time that I saw the marketplace changing, and strongly advocated internally for VMware to build its first subscription business in 2007. Within one year, I had secured buy-in and formally launched the company’s VMware Service Provider Program (VSPP) program – a program that has since become VMware’s most profitable business. In the earlier stages, I owned all aspects of the business, and set the stage for success, overseeing all aspects of building the business, including: channel strategy, marketing, partner on-boarding, monthly subscription pricing model, distribution model, rental products selection, operational tools/processes, program benefits/requirements, forecasting, training, compensation plan, and licensing. I cultivated strong press and analyst relations.During this time, I also created a System Builder business for VMware, which resulted in millions of dollars in incremental revenue in the first year.

Santa Clara, California, Us

Branded VAR Program Manager – WW Channel Organization | 2006 – 2007 WW Mobile Channel Marketing Manager – WW Channel Organization Server Channel Marketing Manager – Americas Marketing Organization Server Appliance Marketing Manager – Americas Marketing Group Channel Market Development Manager – Americas Sales and Marketing Group WW Service Marketing Specialist – Enterprise Server Group While at Intel, I advanced quickly to roles of increasing responsibility and scope, holding various leadership roles across sales and marketing while growing several channel businesses. As VAR Program Manager, I led Intel’s corporate worldwide Branded OEM VAR strategy, including messaging, content, training, business unit alignment, field structure & compensation, distribution strategy, and membership program.

Mba, Business

Education record