Strategic Planning: Develop and execute strategic plans for experiential marketing initiatives, aligning them with overall marketing goals and brand objectives.Event Execution: Oversee the end-to-end execution of national experiential events, ensuring flawless operations and logistics management, staffing, product training, security, purchasing, fulfillment, legal compliance, and sales administration.Vendor Management: Select and work with vendors to obtain initial quotes and negotiate final pricing for onsite operational needs. Provide clear instructions to vendors regarding display, kiosk, and prop requirements.Inventory and Asset Management: Oversee inventory control, warehouse management, tracking, and shipping of assets and event properties, both pre and post-event, ensuring accurate record-keeping and high-quality control.Budget Management: Develop and manage budgets for experiential marketing programs, ensuring efficient allocation of resources and adherence to financial targets.Project Management: Utilize strong project management skills to keep all projects on strategy, on time, and on budget. Monitor timelines, milestones, and deliverables, and proactively troubleshoot issues to ensure successful event execution.ROI Analysis and Reporting: Conduct thorough ROI analysis, tracking key metrics and KPIs to evaluate the success and effectiveness of experiential marketing programs. Prepare reports and communicate results to key stakeholders.Industry Research and Best Practices: Stay informed about industry trends, best practices, and emerging technologies in experiential marketing. Seek out and share knowledge to ensure world-class event execution and continuous improvement.

Within this position, I consulted with clients to produce exceptional events, acquiring project requirements and confirming correct timelines and budgets. I collaborated with internal stakeholders to generate pricing estimates and gain project approvals. I also oversaw schedule and document management, establishing workflows, leading project planning, and ensuring invoicing completed. A few of my accomplishments include: • Direction of vendor management, serving as point of contact for general contractors, show management, and diverse vendors.• Leverage Google Analytics to collect and analyze relevant data, identifying market trends and evaluating traffic flow to produce key insights for informed decision making.• I lead training activities for customer service, marketing, and sales teams, providing instruction on social media usage, data analysis of digital media, Salesforce interface and reporting, as well as strategy and best-practices for customer retention and satisfaction.• Attend and participate in industry events, cultivating strategic partnerships and strong customer relationships.• Collaborate with sales representatives during customer consultations, building agency and driving strong customer relations.

At Blueprint, I spearheaded project management of large-scale events, coordinating schedules and activities, managing on-site workflow and priorities, overseeing document management, and facilitating seamless event production. I sourced and booked locations, solicited sponsors, and drove innovative marketing campaigns to boost attendance. I also strategized event production, communicating with stakeholders at all levels to deliver outstanding client satisfaction. Some of my achievements include: • Directed event operations and logistics, as well as managing food and beverage selections, making audio-visual arrangements, and completing client pricing, incorporating appropriate margins.• I analyzed financial reports, as well as audited and reconciled files, confirming data accuracy and organizational compliance.• I managed travel logistics, coordinating hotel, car, and airfare arrangements for staff traveling to both domestic and international events.

As an Event Manager, I directed event logistics, overseeing budget management, client communication, and activities scheduling. I led event staffing and training, ensuring appropriate staffing levels for successful events. I also liaised with clients to determine event objectives and ensure all events met client scope, budget, and expectations. A few of my accomplishments include:• I played a key role in the production of Los Angeles Comic Cons in 2017 and 2018, collaborating within a high-performing team to produce successful events hosting +100K visitors per day.• Collaborated with clients and internal teams to develop detailed budgets, confirming accurate pricing with both competitive rates and maximum profits.• Fostered positive relationships with customers and vendors, building rapport with focus on repeat business and customer satisfaction.• I assessed customer Audio/Visual (AV) needs, providing equipment and technical support, troubleshooting and resolving issues quickly and efficiently.

Selected and compiled relevant information and resources for students to support them in overcoming mental and emotional issues while attending university. Selected and interviewed candidates for the PAC program. Contributed to relevant newsletters, conferences, and events both off-line and online to increase program awareness. Held weekly meetings with PACs to assess changes in behavior, concerns, and counseling techniques.