Geoff Robertson Email & Phone Number

Australia

Gold Coast, Queensland, Australia

Brisbane, Australia

As part of the Executive Team, leading multiple teams across the organisation to reach and exceed objectives, across Retail and B2B.Directly responsible for leading a team of Regional-Area Managers, e-Commerce Manager, B2B Insurance, and Customer Service teams to provide end-to-end revenue and profitability growth.Developing and executing a strategic sales plan, reshaping the retail and digital footprint. This includes establishing new revenue streams in online, offline and B2B, building external partner relationships and improving consumer experience at all touch points.Establishing and ongoing analysis of business metrics to support fact based decision making.Fostering and leading a culture of training and developing at all levels within the organisation to ensure people capabilities are built and succession planning is a part of our ongoing conversations for talent development and retention.

Melbourne Area, Australia

• Reporting into the Director for Direct to Consumer channels, Inspirationally lead the field/regional team and retail store portfolio to a world class position in operations and customer service across Australia and New Zealand, both own Retail and Franchise.• Continuously maximize profitability from the store portfolio through meeting or exceeding agreed net sales and profitability targets, KPI’s, managing operating expenses and increased productivity from people, product and premises. • Coach and develop Multi-Site/State Managers and Franchise partners from Sales and profitability KPI’s to consumer experience, product launches, brand and merchandising standards, to ensure high performance in each district across the Pacific market, and build a talent pool for higher operations roles.• Implement all functional components of the adidas Group retail business model in partnership with respective functions and Franchise support.• Compliance and internal governance across the full store and support office network• Identify market needs, developing and executing local retail relevant and specific process and system improvements to best support our store teams and key stakeholders• Local project lead for digital and systems projects for Pacific market implementation and/or pilot for Global roll out.• Leading by example on the development of a trading and service culture within the Retail Back Office and Field teamsAchievements• Successfully rolled out a change in complete retail operating platform across full store network, Retail Field and Retail Back Office, Customer service, Human Resources, IT and Finance. • Improvements in KPI’s relating to people and premises productivity, resulting in improved profitability across the portfolio• Part of a team across Global, South East Asia and Australia that successfully brought the Global Franchise model into the Australian market to compliment and expand the “Direct-to-consumer” channel of the adidas Group.

Melbourne Area, Australia

• Lead and motivate the largest store portfolio and team consisting of 13 stores formed of sports branded, fashion/style branded and factory outlet.• Full ownership of the district and its commercial success• Drive a service and selling culture in the district, leading the teams to deliver a world class consumer experience for all consumer facing touch points• Coach Store Managers to increase their stores’ sales, productivity and profitability• Lead the recruitment, on-boarding, training and development in the district, including succession planning• Work closely with Retail Back Office and key stakeholders to ensure compliance to established policies, procedures, initiatives and directives across branded concept stores and Factor OutletsAchievements• Created a high-performance culture by setting clear expectations, analyzing performance and giving appropriate and prompt feedback, including actively managed poor performance• Through collaboration with the Retail back Office, successfully drove district sales and profitability improvement in the district, with focused attention on underperforming doors to deliver against company benchmarks or higher, resulting in numerous stores receiving awards at the annual conference.

London, United Kingdom

Drive and manage the sales and operations success of the new Reebok Fithub model at Covent Garden Flagship location.Worked closely with the operations and marketing team during the roll out of the project across the UK, assisting in setup and launches of the new stores, coaching and developing the teams involved, and ongoing guidance to the store management teams.

Gold Coast

Reporting to the National Sales Manager, inspirationally lead all aspects of the department across QLD, WA, ACT and VIC.Main areas of accountability included Retail Sales and Operations; Retail Marketing; Project ManagementSouth Africa Account Manager - WholesaleKey Responsibilities•Management of over 30 staff across the business in 5 different sites across Australia•Full P&L responsibility, primarily focusing on sales, operating expenditure, and bottom line profitability•Sales and budget forecasting across the department, and management of KPI’s•Management of stock levels, range buying, rotations and sell through across the department •Development and coordination of various marketing campaigns, branding strategies, events and sales drivers, and continuous improvement ideology•Staff recruitment, training, performance management and succession planning•Regular interstate travel as required•Manage wholesale sales in South Africa, and support to Key Accounts in New Caledonia and IndonesiaKey Achievements•Proven ability to consistently meet and exceed sales targets whilst minimizing operating expenses, yielding higher profit margins across the department, and the roll out expansion of the department across Australia.•Successful multiple store setup within budget parameters and aligning to brand strategy and direction for national retail expansion•Develop and implement policies, procedures and standards for the retail department•Double digit YOY Sales growth and improved brand position in South Africa

Australia

Key Responsibilities • Manage daily operations of Originals store• Manage and motivate sales team to regularly exceed sales targets• Maximise sales whilst minimizing operating expenses, increasing bottom line contribution• Manage new product launches and marketing promotions at store level

Bachelor Of Business, Double Major In Marketing And Management

Adobe Creative Suite 6, Certificate In Adobe Cs6

InDesign, Illustrator and Photoshop