Geoff Smith Email & Phone Number

Stamford, CT, US

New York City Metropolitan Area

Hired by startup and growth brands to provide a wide range of fractional CMO services, including demand generation, Account-Based Marketing (ABM), marketing strategy, event marketing, brand definition and story, rebranding, 360 campaign development and execution, growth roadmaps, and revenue operations.

New York, NY, US

The Stensul Marketing Creation Platform™ reduces marketing asset creation time by up to 90% to help teams focus on improving campaign performance. With Stensul, teams launch campaigns faster by streamlining the collaboration process and simplifying creation for all marketers, so they can create marketing assets that drive results. I lead Marketing at.

New York, New York, US

• Lead global marketing efforts for an employee engagement and performance management SaaS solutions company.
• Led complete rebrand and repositioning from GamEffective to Centrical that allowed the company to grow and stretch beyond its previous narrowly defined niche.
• Re-engineered the company’s GTM strategy, including messaging and positioning, tightening up its target criteria, total addressable market (TAM), and demand gen approach.
• Built the marketing and SDR teams to shift from a 90% inbound model (take whatever happens to come in) to a more balanced inbound/outbound model (hunt specific must-win target accounts).
• Built the global demand generation efforts centered on thought leadership and content marketing and implemented Account-based marketing (ABM) to be laser focused on those companies that would deliver the most value.

New York, US

• Led global marketing efforts for e-commerce marketing optimization SaaS platform and digital customer acquisition solutions company.
• Engaged brand agency to build out visual identity and help with corporate positioning that reinvigorated the company and told a better story.
• Led effort to set up new CRM, Marketing Automation, and Sales Enablement platforms significantly increasing sales and marketing participation, efficiency, and impact.
• Built performance marketing engine to enable nearly 100% YoY growth.
• Developed and executed marketing plan that launched Rokt into Germany, France, and Japan.
• Established core marketing collateral and relaunched new website in 3 languages (English, German, Japanese) to support new brand positioning.

New York, New York, US

• CrowdTwist had a very good exit and was acquired by Oracle in 2019.
• Responsible for all marketing and sales support, including branding and marketing strategy, public relations, thought leadership, demand generation, marketing/sales operations, sales enablement, product marketing.
• Employed ABM strategy to exceed every marketing KPI goal across every quarter since joining, including increasing Marketing Qualified Leads (MQLs), Qualified Meetings, and Opportunities while keeping our Cost per Lead.
• Transformed our messaging and positioning to differentiate ourselves from the competition. Created unique value propositions for different markets, including CPG and Media & Entertainment (required selling the concept.
• Led CrowdTwist’s first-time participation in the 2016 Forrester Wave for Loyalty Solution Providers and secured a Leader ranking, which legitimized the company and validated its position in the marketplace. Inbound.
• Increased net new sales opportunities in the pipeline by 45% in first 6 months, growing that 2x in year two and three.

Irving, Texas, US

Epsilon was acquired by Publicis Groupe in 2019.Responsible for all addressable marketing, field marketing, inside sales, thought leadership, demand generation, marketing operations, pitch support programs, event marketing, and marcom-type activities for a large enterprise-class, technology (SAAS), revenue-focused organization.I first started at Epsilon.

New York, NY, US

Was responsible for leading an audience development organization of 50 to acquire, retain, and qualify online and offline subscribers for over 100 B2B media brands.

New York, NY, US

Led a team of 17 who were responsible for all email marketing, database marketing, and online registration program initiatives for over 350 newsletters, 1,300 one-off promotional campaigns/mo, 10m subscribers, and 150 Websites.Won 3 MinOnline B2B awards for work done on the brands Broadcast Engineering and Reel-Exchange.com. Reel-Exchange.com was selected.

Chicago, IL, US

While I was at ClickAction, it was acquired by InfoUSA and later merged with Yesmail in 2004.

Campbell, CA, US

Monterey, CA, US

I served in the U.S. Army as a linguist during the first Gulf War and through the crisis in Yugoslavia.

Mba, International Marketing

Ba, International Relations

Associate'S Degree, French Studies