Geoff Smith Email and Phone Number
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I am a 4x SaaS Tech CMO with a track record in startups targeting mid-to-enterprise-class companies with complex, consultative sales motions in med-to-long sales cycle environments.Key Stats:• I drive revenue: Last 4 tech companies: Avg 70% marketing-sourced pipeline and closed-won revenue. Avg 60% company revenue growth YoY. Each company has either gone on to the next round of funding or successfully exited.• I build brands: I led 3 rebrands, including a complete overhaul and new company name (Gameffective to Centrical), visual identity, messaging and positioning, website, collateral, etc.• I expand international markets: I helped 2 non-US companies break into the US market. I led the marketing expansion into France, Germany, and Japan for another, including drafting new positioning, messaging, localized websites, building out in-market Marketing and BDR/SDR teams, etc.• I build efficient teams and mentor leaders: I built and managed marketing and SDR teams from 5 to 30+. Many people have followed me in new roles. 2 of my last 3 Demand Gen leaders went on to become VPs of Marketing and run their own marketing teams.• I build communities: I launched the largest (at the time) – and award winning – email marketing thought leadership website in the industry (Email Institute). 90% of all Closed Won deals had engagement on the website.• I build categories: I helped 4 start-ups create a new industry category from scratch or position itself as the new challenger to the staid, legacy status quo.
Basis Vectors Capital
View- Website:
- basisvectors.com
- Employees:
- 61
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Basis Vectors CapitalNew York City Metropolitan Area
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Cmo And Marketing AdvisorFreelance Jan 2024 - PresentHired by startup and growth brands to provide a wide range of fractional CMO services, including demand generation, Account-Based Marketing (ABM), marketing strategy, event marketing, brand definition and story, rebranding, 360 campaign development and execution, growth roadmaps, and revenue operations.
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Senior Vice President Of MarketingStensul Jan 2021 - Dec 2023New York, Ny, UsThe Stensul Marketing Creation Platform™ reduces marketing asset creation time by up to 90% to help teams focus on improving campaign performance. With Stensul, teams launch campaigns faster by streamlining the collaboration process and simplifying creation for all marketers, so they can create marketing assets that drive results. I lead Marketing at Stensul and am responsible for building our brand, positioning our amazing products, and generating pipeline to fuel our growth. -
Global Chief Marketing OfficerCentrical Jan 2019 - Jan 2021New York, New York, Us• Lead global marketing efforts for an employee engagement and performance management SaaS solutions company.• Led complete rebrand and repositioning from GamEffective to Centrical that allowed the company to grow and stretch beyond its previous narrowly defined niche.• Re-engineered the company’s GTM strategy, including messaging and positioning, tightening up its target criteria, total addressable market (TAM), and demand gen approach.• Built the marketing and SDR teams to shift from a 90% inbound model (take whatever happens to come in) to a more balanced inbound/outbound model (hunt specific must-win target accounts).• Built the global demand generation efforts centered on thought leadership and content marketing and implemented Account-based marketing (ABM) to be laser focused on those companies that would deliver the most value. -
Global Chief Marketing OfficerRokt Dec 2016 - Dec 2018New York, Us• Led global marketing efforts for e-commerce marketing optimization SaaS platform and digital customer acquisition solutions company.• Engaged brand agency to build out visual identity and help with corporate positioning that reinvigorated the company and told a better story.• Led effort to set up new CRM, Marketing Automation, and Sales Enablement platforms significantly increasing sales and marketing participation, efficiency, and impact.• Built performance marketing engine to enable nearly 100% YoY growth.• Developed and executed marketing plan that launched Rokt into Germany, France, and Japan.• Established core marketing collateral and relaunched new website in 3 languages (English, German, Japanese) to support new brand positioning.• Hired global PR/Comms agency and built out Comms plan.• Built SDR plan and team to support global sales teams in NA, EMEA, and APAC regions. 10-15% of total revenue was sourced by the SDR team.• Went through a Series B round and helped turn Rokt into a profitable, cash-flow positive company. -
Chief Marketing OfficerCrowdtwist, Inc. May 2014 - Dec 2016New York, New York, Us• CrowdTwist had a very good exit and was acquired by Oracle in 2019.• Responsible for all marketing and sales support, including branding and marketing strategy, public relations, thought leadership, demand generation, marketing/sales operations, sales enablement, product marketing, event marketing, SDRs, and marcom activities for a loyalty and engagement technology (SAAS) organization.• Employed ABM strategy to exceed every marketing KPI goal across every quarter since joining, including increasing Marketing Qualified Leads (MQLs), Qualified Meetings, and Opportunities while keeping our Cost per Lead (CPL) below targets. Additionally, increased acquisition performance by 20% by employing test-and-learn strategies.• Transformed our messaging and positioning to differentiate ourselves from the competition. Created unique value propositions for different markets, including CPG and Media & Entertainment (required selling the concept of loyalty) and Retail (focused on unique capabilities to a savvy prospect). We doubled our ACV in 12 months.• Led CrowdTwist’s first-time participation in the 2016 Forrester Wave for Loyalty Solution Providers and secured a Leader ranking, which legitimized the company and validated its position in the marketplace. Inbound leads and RFPs increased 3x resulting in $1m+ in booked business and $5m+ in pipeline generation.• Increased net new sales opportunities in the pipeline by 45% in first 6 months, growing that 2x in year two and three. -
Vice President MarketingEpsilon Jun 2009 - May 2014Irving, Texas, UsEpsilon was acquired by Publicis Groupe in 2019.Responsible for all addressable marketing, field marketing, inside sales, thought leadership, demand generation, marketing operations, pitch support programs, event marketing, and marcom-type activities for a large enterprise-class, technology (SAAS), revenue-focused organization.I first started at Epsilon building a fledgling marketing team to support our Email Marketing business and then was promoted a year later to take that same framework and approach to supporting the entire Marketing Technology division (Email Marketing, Database Marketing, Loyalty Marketing, Mobile Marketing, Social Media Marketing technologies and services). A year later I was promoted again to support all of Epsilon, including marketing technology, data, and ad tech solutions.My team touched and influenced 95% of all Closed Won business in the Marketing Technology division.I was also the catalyst of many firsts at Epsilon, including launching the largest -- and award winning -- email marketing thought leadership Web site in the industry - (Email Institute - http://www.emailinstitute.com) and spearheading our marketing automation efforts (Eloqua).I built many connections and partnered regularly with Product teams to help them articulate the value proposition of the solutions we were selling. I led Forrester Wave engagements and had an excellent sense of what matters most to the target audience we were marketing and selling to. -
Vp Of Audience DevelopmentPenton Media Nov 2008 - May 2009New York, Ny, UsWas responsible for leading an audience development organization of 50 to acquire, retain, and qualify online and offline subscribers for over 100 B2B media brands. -
Managing Director, Integrated MarketingPenton Media Apr 2004 - Nov 2008New York, Ny, UsLed a team of 17 who were responsible for all email marketing, database marketing, and online registration program initiatives for over 350 newsletters, 1,300 one-off promotional campaigns/mo, 10m subscribers, and 150 Websites.Won 3 MinOnline B2B awards for work done on the brands Broadcast Engineering and Reel-Exchange.com. Reel-Exchange.com was selected as a B2B winner in both the "Community/Social Networking" and "Design" categories. Broadcast Engineering's multiple e-newsletter offerings were named as a winner in the email newsletter category.
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Vice President MarketingYesmail (Formerly Clickaction) 1999 - 2004Chicago, Il, UsWhile I was at ClickAction, it was acquired by InfoUSA and later merged with Yesmail in 2004. -
Marketing Programs Manager8X8, Inc 1998 - 1999Campbell, Ca, Us -
Marketing ManagerMonterey Institute Of International Studies 1995 - 1997Monterey, Ca, Us -
LinguistU.S. Army 1990 - 1994I served in the U.S. Army as a linguist during the first Gulf War and through the crisis in Yugoslavia.
Geoff Smith Education Details
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Middlebury Institute Of International Studies At MontereyInternational Marketing -
Middlebury Institute Of International Studies At MontereyInternational Relations
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De Anza CollegeFrench Studies
Frequently Asked Questions about Geoff Smith
What company does Geoff Smith work for?
Geoff Smith works for Basis Vectors Capital
What is Geoff Smith's role at the current company?
Geoff Smith's current role is 4x B2B SaaS Tech CMO | Growth Strategist / Demand-Gen / ABM | Brand Maven | Operations Partner | C-Suite Advisor.
What is Geoff Smith's email address?
Geoff Smith's email address is ge****@****cal.com
What is Geoff Smith's direct phone number?
Geoff Smith's direct phone number is +120324*****
What schools did Geoff Smith attend?
Geoff Smith attended Middlebury Institute Of International Studies At Monterey, Middlebury Institute Of International Studies At Monterey, De Anza College.
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