Founder & Chief Creative Officer
CurrentCreative Principals delivers creative leadership for brand experiences, museums, visitor centers and attractions. Ultimately, creative leadership is about taking a project from concept to reality. The company has worked on everything from the renovated American Airlines Museum in Texas to the FM Global Innovation Studio in Boston. Creative Principals helped introduce the General Entertainment Authority of Saudi Arabia to Hollywood in 2018 and has led the initial visioning on new attractions in the Middle East for Miral. Our concepts can be seen in places as diverse as Qasr Al Watan in Abu Dhabi and world’s largest diamond trade show in Las Vegas.