Commercial Leader
Current- Lead and manage the Sales, Marketing, Lighting Design, Engineering, System Architect teams, Commercial Operations nationally including recruiting, appraising, and developing talent.- Establish and coordinate the Sales business strategy, sales targets, objectives, policies, and programs within the 3 business streams including full P&L responsibility. o End User – System & Services o Certified System Integrators o Trade/Wholesalers- Define and implement the go to Market strategies, policies, and budgets by sales channel.- Manage the preparation of budgets, reports, and forecasts with complete P&L responsibility.- Build and maintain relationship with Trade channel and direct end user executive management teams.- Stay abreast of market movements to determine both competitor strategy and sales opportunities. - Control and monitor sales methods and key customer strategies. - Develop new and maintain existing contact and negotiations with major suppliers, key customers, industry associations to achieve objectives.- Partner with major external project stakeholders to lead product, system and service sales and facilitate software subscription pull through, connected lighting systems, and data-enabled services.- Conduct training for both internal and external purposes including executive coaching and mentoring.
