Geoff Tucker Email & Phone Number

An expert in both quantitative and qualitative research methodologies and with an educational and professional background in economics, Geoff has amassed considerable experience in the market research industry across a wide range of areas. He specialises in designing ad-hoc research projects tailored to meet the specific needs of a client’s requirements.A numbers man at heart, Geoff looks to combine the best of both quantitative and qualitative worlds and many of the projects he works on involve a quant-qual (mixed-mode) approach. Throughout his work, he uses a variety of data analysis techniques that are delivered in an easy-to-understand-way and that provide meaningful insights, which help inform strategic marketing and business planning decisions.Geoff is an advanced user of SPSS and MS Excel, and has a basic working knowledge of the statistical package R. In addition, he has worked with a variety of survey research programmes such as MiPro, Survey Centre, Keypoint and SurveyMonkey.He is adept at using marketing science techniques such as driver analysis (non-linear regression techniques) and customer segmentation (factor analysis and cluster analysis), and has experience in working with correspondence analysis and multi-dimensional scaling in customer research. Geoff has used a variety of quantitative techniques in pricing research, including Gabor-Granger, van Westendorp price sensitivity model (PSM) and conjoint analysis. In the area of product testing and evaluation, he is experienced in using Kano modelling.

Listed skills include Market Research, Spss, Economics, Econometrics, and 33 others.