Geoff Wagner Email & Phone Number

San Francisco, California, United States

San Francisco, California, United States

San Francisco, California, United States

• Sole in-house design and creative lead, crafted and implemented marketing strategies, brand enhancements and promotional content across omnichannel platforms.
• Worked with rotating freelance creative directors to maintain the brand’s aesthetic perspective while launching new creative marketing materials. Collaborated with stylists, photographers, and production teams to.
• Contributed to generating sales exceeding $13M by developing compelling direct marketing campaigns and leveraging innovative branded content to engage with our current customers and prospecting for new ones.
• Worked closely with marketing team to implement multiple A/B testing strategies to better understand what resonate best with our customers and gather data to help better inform design decisions and directions to.
• Led efforts to codify the brands voice and look & feel to solidify our space in the market as a major disruptor in the women’s shoes market.

Redwood City, CA

• Developed and led a team of in-house and freelance designers to create page layouts, illustrations, typographic placements, and engaging copy for Shutterfly’s photo book and calendar product lines.
• Guided the design process from conception to product launch, maintaining consistent communication with production, merchandising, and design teams to optimize quality and efficiency.
• Optimized the product creation process within company’s customer-facing platform as part of its site-wide relaunch, unifying all product lines by establishing consistent style guides over 2 years.
• Created and implemented design solution incorporating machine learning algorithms to optimize the product’s auto-fill capabilities, generating consistent, user-friendly options for customizing photo book projects.
• Partnered with on-site and international teams to ensure alignment across all phases of design and execution, guiding creative development through customer-focused insight and design best practices.
• Collaborated with cross-functional teams to devise strategies for launching new projects using pre-established guidelines, creating new opportunities for revenue growth and customer engagement – increased customer base.

San Francisco Bay Area

• Designed, developed, and executed marketing, branding, and promotional materials to drive seasonal campaign goals across print, retail, and digital channels.
• Oversaw the art direction for all marketing assets, collaborating with junior designers, external agency partners, and on-set technicians to uphold the brand’s vision across all stages of production.
• Helped secure over $475M in sales through engaging direct mail materials, connecting with store card holders using innovative branded content.
• Owned graphic design for the brand’s “Shape of Things to Come” campaign, promoting the launch of the brand’s contemporary visual style through print, digital, and outdoor advertising.
• Designed in-store marketing materials and customer education pieces in support of the Embark! customer loyalty pilot program, driving engagement within the company’s existing customer base across test markets.
• Art direction of photo shoots, stylist, junior design team and image retouching agency to create strong and on-brand assets.

San Francisco Bay Area

• Creating marketing and branding projects to educate customers on new releases and drive sales.
• Designing and implementing promotional and advertising campaigns across multiple channels.
• Maintaining and developing in-store branding, signage and market presence.

San Francisco Bay Area

• Designer working on projects from a variety of companies including Apple, Starbucks, Lipton and American Eagle.

Bfa, Graphic Design

Bfa, Journalism

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