Geoff Wagner Email & Phone Number

San Francisco, California, United States

San Francisco, California, United States

San Francisco, California, United States

• Sole in-house design and creative lead, crafted and implemented marketing strategies, brand enhancements and promotional content across omnichannel platforms.• Worked with rotating freelance creative directors to maintain the brand’s aesthetic perspective while launching new creative marketing materials. Collaborated with stylists, photographers, and production teams to create assets that maintain brand integrity.• Contributed to generating sales exceeding $13M by developing compelling direct marketing campaigns and leveraging innovative branded content to engage with our current customers and prospecting for new ones. • Worked closely with marketing team to implement multiple A/B testing strategies to better understand what resonate best with our customers and gather data to help better inform design decisions and directions to generate more revenue. • Led efforts to codify the brands voice and look & feel to solidify our space in the market as a major disruptor in the women’s shoes market.

Redwood City, Ca

• Developed and led a team of in-house and freelance designers to create page layouts, illustrations, typographic placements, and engaging copy for Shutterfly’s photo book and calendar product lines. • Guided the design process from conception to product launch, maintaining consistent communication with production, merchandising, and design teams to optimize quality and efficiency.• Optimized the product creation process within company’s customer-facing platform as part of its site-wide relaunch, unifying all product lines by establishing consistent style guides over 2 years.• Created and implemented design solution incorporating machine learning algorithms to optimize the product’s auto-fill capabilities, generating consistent, user-friendly options for customizing photo book projects.• Partnered with on-site and international teams to ensure alignment across all phases of design and execution, guiding creative development through customer-focused insight and design best practices.• Collaborated with cross-functional teams to devise strategies for launching new projects using pre-established guidelines, creating new opportunities for revenue growth and customer engagement – increased customer base by 283% year over year.• Drove consistent customer acquisition and overall revenue – secured $224M in revenue by Q2 2022, a 5% year-over-year increase.• Adapted the company’s top-selling photo book style for use across multiple categories, generating up to 60% increases in quarterly revenue and significant category growth – including the “modern travel” design into the top 10 selling styles over multiple quarters.• Oversaw the design and art direction during Shutterfly’s collaboration with KonMari, guiding the development and launch of the collection’s photo book and calendar properties.• Proposed and launched new product category generating approximately $500K in revenue within its first year.

San Francisco Bay Area

• Designed, developed, and executed marketing, branding, and promotional materials to drive seasonal campaign goals across print, retail, and digital channels.• Oversaw the art direction for all marketing assets, collaborating with junior designers, external agency partners, and on-set technicians to uphold the brand’s vision across all stages of production.• Helped secure over $475M in sales through engaging direct mail materials, connecting with store card holders using innovative branded content.• Owned graphic design for the brand’s “Shape of Things to Come” campaign, promoting the launch of the brand’s contemporary visual style through print, digital, and outdoor advertising.• Designed in-store marketing materials and customer education pieces in support of the Embark! customer loyalty pilot program, driving engagement within the company’s existing customer base across test markets.• Art direction of photo shoots, stylist, junior design team and image retouching agency to create strong and on-brand assets.

San Francisco Bay Area

• Creating marketing and branding projects to educate customers on new releases and drive sales.• Designing and implementing promotional and advertising campaigns across multiple channels.• Maintaining and developing in-store branding, signage and market presence.

San Francisco Bay Area

• Designer working on projects from a variety of companies including Apple, Starbucks, Lipton and American Eagle.

Bfa, Graphic Design

Bfa, Journalism

Activities and Societies: Daily Eastern News