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Geoff Wilton is a VP Brand: Vessi ๐ง๐ at Vessi. He possess expertise in strategic communications, marketing, integrated marketing communications planning, creative strategy, marketing strategy and 6 more skills. Colleagues describe him as "Geoff led our account when I was at Virgin Mobile. He was a great asset to the team and worked with us to create great outcomes. I'd gladly work with Geoff again in the future!", "I had the great pleasure to work directly with Geoff on a number of projects over several years at Juniper Park. Within the creative department, we used to refer to Geoff as โOne of the good ones.โ Geoff was the type of account director youโd want to share your ideas with as soon as you came up with them. Heโs a champion of the big idea, not just checking off boxes on the brief, and would genuinely get excited over a strong concept. He never got โworriedโ or โnervousโ when weโd show him something that challenged what was expected. Instead, you could see the wheels start turning, as heโd immediately begin thinking of ways to amplify it even further. When I look back at the projects Iโm most proud of from Juniper Park, Geoff was an indispensable part of making them happen.", and "Geoff Wilton is exceptional. And frankly that is an understatement. Experience? His resume speaks for itself; varied, deep, and touching multiple communications disciplines. What I would like to convey, I observed first hand. For three years I witnessed his exceptionalism. It is impossible to discount passion. For it is Geoffโs belief and curiosity of challenge that drives him to be great at what he does. He is able to dissect layers of communication, objectively and strategically examine opportunities, and apply insight. Beyond that, he is equally adept at translating thinking and directing advertising and communication to life. The cement is his entrepreneurial spirit; resourceful, inspiring, and confident. Geoff is an amazing team leader. Not to be outdone by the aforementioned attributes he is also excels at both managing up and down. This is paramount in finding success in an agency environment. People love working with and for Geoff. I have the added benefit of perspective. Which I have learned is certainly not coincidence. Geoff Wilton is exceptional."
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Vp Brand: Vessi ๐ง๐VessiCanada -
Vp Brand: Vessi โ๏ธ๐Vessi Sep 2022 - PresentVancouver, British Columbia, CaVessi is a waterproof footwear brand thatโs redefining what waterproof looks and feels like - water is magic, let's change the way people experience it. In my role at Vessi, I'm responsible for conceptualizing its brand strategy, storytelling and planning, ensuring our message of redefining waterproof transcends traditional marketing. Blending customer insights, product positioning, creative development, social, PR, and strategic partnerships, my team is growing brand awareness, interest, and customers across North American. -
Vp Brand: Mcdonald'S ๐Cossette Oct 2018 - Sep 2022Quebec City, Quebec, Ca2019 Cannes Lions Grand Prix. A core business strategy for McDonald's Canada is to win market share with young adults. For +6 years, I was responsible for annual marketing planning, brand strategies, integrated communications, and fame partnerships that resulted in renewed brand affinity and record sales growth. -
Group Brand Director: Mcdonald'S ๐Cossette Jan 2016 - Oct 2018Quebec City, Quebec, Ca -
Brand Director: Virgin Mobile ๐คณ๐ผ, Miller Lite๐บJuniper Park \ Tbwa Jan 2013 - Jan 2016Toronto, Ontario, CaJuniper Park (now TBWA) is an agency known for creating disruptive brand stories. I was responsible for leading Virgin Mobile (Canada) and Miller Lite (US) through its year-long US rebrand campaign, which is still driving market share gains and brand affinity with Millennial target audience. -
Global Supervisor: Destination Canada ๐จ๐ฆDdb Canada Feb 2010 - Jan 2013Toronto, Ontario, CaDestination Canada is a global brand with core market focus in the US, Europe and Asia. I was responsible for integrated campaign planning and execution, including brand story activations in all core markets. One notable brand story 'Locals Know' drove $450M in tourism revenue and a 59% campaign ROI. I also managed digital content partnerships with National Geographic, Condรฉ Nast, and Alliance Films. During my time working with Destination Canada it climbed from #10 to #1 Country Brand ranking in the world. -
Global Account Executive: Destination Canada ๐จ๐ฆDdb Canada Jan 2009 - Jan 2010Toronto, Ontario, Ca -
Communications Manager โ๐ปGovernment Of British Columbia - Transportation & Infrastructure Jul 2006 - Dec 2008Victoria, Bc, Caโข Developed public consultation programs, provided issues management for transportation projects.โข Crafted media responses and briefing documents for Prime Minister, Premier, Ministers. โข Copywriting for press releases, website content, blog posts, direct mail, and collateral materials.โข Coordinated national media briefings and public consultation events. -
Project Manager ๐Government Of British Columbia - Transportation & Infrastructure Feb 2004 - Jul 2006Victoria, Bc, Caโข Created a zero-based budgeting tool from scratch to forecast and monitor Ministry finances.โข Budget controller and project manager of province-wide publications. -
Communications ManagerVanoc Mar 2006 - Mar 2007Vancouver, British Columbia, Caโข Authored a series of strategic plans for Vancouver 2010 Olympic Games Venue Development Team.โข Created the 2010 Olympic Games Venus Report on Progress for the IOC and 2010 Olympic Games Sponsors.
Geoff Wilton Skills
Geoff Wilton Education Details
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University Of VictoriaAnd Related Support Services
Frequently Asked Questions about Geoff Wilton
What company does Geoff Wilton work for?
Geoff Wilton works for Vessi
What is Geoff Wilton's role at the current company?
Geoff Wilton's current role is VP Brand: Vessi ๐ง๐.
What is Geoff Wilton's email address?
Geoff Wilton's email address is ge****@****tte.com
What is Geoff Wilton's direct phone number?
Geoff Wilton's direct phone number is (418) 647*****
What schools did Geoff Wilton attend?
Geoff Wilton attended University Of Victoria.
What are some of Geoff Wilton's interests?
Geoff Wilton has interest in New Technology, Going To Concerts, Building Waterski Pyramids, Consumer Trends, Outer Space.
What skills is Geoff Wilton known for?
Geoff Wilton has skills like Strategic Communications, Marketing, Integrated Marketing Communications Planning, Creative Strategy, Marketing Strategy, Advertising, Integrated Marketing, Strategy, Social Media Marketing, Account Management, Market Planning.
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