Geof Rochester Email & Phone Number

New York, New. York, Us

Geof Rochester is founder of GRC Consulting, which advises nonprofit, social enterprise and corporate brand leadership on marketing strategy. Rochester is a recognized thought-leader across corporate sustainability, CSR, NGO management, philanthropy, and social entrepreneurship. He brings distinctive and dynamic experience with the world’s leading conservation NGO, media companies, and consumer brands.

Washington, Dc, Us

Arlington, Va, Us

Responsible for business development, and elevating the profile of the brand in the marketing community. • Raised $2M for the expansion of Nature Works Everywhere – an award-winning platform that creates environmental curriculum for middle schoolers that also qualifies as STEM education. • Developed marketing partnerships including IBM, Unilever, 1 Hotel, Country Living magazine, Years of Living Dangerously, Univision (Fusion), Harley Davison. • Positioned the brand as a marketing leader by speaking at over a dozen conferences reaching thousands including Sustainable Brands Detroit, American Climate Leadership Summit, the Sun Valley Resilience Institute, the Good Housekeeping Green Summit, Siegel and Gale CMO Roundtable, ANA Business Marketing Association, CMO Impact 2030, Overland Creativity Summit and several others.

Arlington, Va, Us

Oversaw global marketing, branding, direct-response tactics, including canvassing, direct mail, membership, corporate marketing partnerships, publishing, public relations, digital marketing, and client relations. Supervised a marketing division comprised of 180 members (in 37 countries) with revenue in excess of $55 million and an operating budget of $44M.• Led new marketing focus on “mega brands,” resulting in marketing partnerships with Macy’s “Give, Get and Save the Rainforest” raised $3M and Subway, encompassing 24K stores in North America. Expanded marketing capability outside of the US.• Increased outreach to the entertainment industry, including partnerships with Disney, Discovery, and Showtime (Years of Living Dangerously). • Grew marketing capacity in China, Hong Kong, Australia and Latin America, launching consumer advertising campaign in Brazil, Mexico, Venezuela and Colombia, (De Donde Vien Tu Agua).

Marketing consulting firm specializing in Strategy, Branding, Implementation of Marketing and Business Plans for mid to large size companies.

Stamford, Ct, Us

Managed and implemented global marketing platforms, branding, Pay-Per-View, theatrical and DVD launches, television marketing, advertising and promotions, corporate communications, research, creative services, and public and government relations for a global, multi-platform entertainment company doing business in 120 countries in cable, broadcast, and on demand distribution. Led a staff of 65, with two senior vice presidents and five vice presidents. • Directed the $90MM WWE PPV P and L which encompassed 14 annual events generating over 5MM PPV buys per year. Increased the amount of promotion for WWE's flagship PPV Wrestlemania (WM) which led to a 20% increase in buys in 2007, and to record setting attendance in 2008, (74,635 – Orlando Citrus Bowl). WM also generates over $100MM in sales to WWE and the local economy.• Responsible for co-coordinating all Marketing strategies for WWE’s four television shows between WWE and respective network television partners including USA Networks (Raw), Sci-Fi Channel (ECW), SmackDown (My Network), WWE Superstars (WGN).• Planned “McMahon's Million $ Mania”, a live “watch and win” promotion which was launched in 12 days, gave away $3.5M to consumers, involved 6MM sweeps-stakes entries, and increased Raw’s viewership by 25% in just 3 weeks.• Co-ordinated Television show launches in Brazil, Mexico, China. Managed the Canadian office Marketing team. Responsible for the WWE Brand's Marketing strategies worldwide.

New York, Ny, Us

Deftly performed all aspects of marketing for new products, On-Demand, HD, affiliate key account marketing, promotions, online marketing, call centers, telemarketing, and off net promotional efforts. Supervised a staff of forty employees and five vice presidents. Cultivated promotional partnerships with Target, Samsung, Radio Shack, Home Depot, Apple, Haagen Dazs, and Toys R US. • Re-engineered approach to program promotion by significantly increasing tactical support from cable and satellite distributor’s marketing infrastructure. Originated integrated marketing plan process which tied Series launches to affiliate subscriber acquisition windows. Generated $10mm annually in support of series launches.• Led largest affiliate program promotion exposing the Fat Actress premiere episode to 35+ mm homes via a free preview which increased subscriber growth 10% and resulted in one of the highest rated premieres in Company series history.• Created (in conjunction with Zyman Marketing Group) brand positioning for the Network – “Showtime What’s Next,” replacing former positioning “Showtime No Limits” effort.• Championed subscription promotional partnerships with Target, Samsung, Radio Shack, Home Depot, Apple, Haagen Dazs, and Toys R US resulting in $1+mm of value added gift certificates per partnership.• Planned largest affiliate subscription acquisition campaign in Company’s recent history with Home Depot, which generated 400K new customers.

Education record

Mba, Marketing