George Moreas Email & Phone Number

- Championed the product vision for the Mobile App suite, aligning user, business, and product goals with Quarterly Plans and tactical Sprint-level objectives, using strategic planning and product roadmap development, resulting in major quarterly releases delivered on time and within budget- Set up analytics and feedback mechanics to understand user behavior & user needs; evaluated product performance using qualitative and quantitative data to identify pain points and improvement… Show more - Championed the product vision for the Mobile App suite, aligning user, business, and product goals with Quarterly Plans and tactical Sprint-level objectives, using strategic planning and product roadmap development, resulting in major quarterly releases delivered on time and within budget- Set up analytics and feedback mechanics to understand user behavior & user needs; evaluated product performance using qualitative and quantitative data to identify pain points and improvement opportunities, leading to an overall 20+% increase in the mobile app’s user engagement through successful feature releases- Served as the Scrum Product Owner on the Mobile App development team, ensuring business objectives are being met via strategic feature releases, leading a product team of 8, including Developers, Designers, Analysts, & QA Engineers- Built, continuously enhanced, and prioritized a comprehensive feature backlog, collaborating with cross-functional teams to move from opportunities and epics to defined & estimated dev-ready user stories; integrations w/ Salesforce, Microsoft Dynamics, Amplitude, Segment, Twilio, & other 3rd party platforms- Coordinated with Product Marketing to plan and execute product releases, launching new products and features with a highly detailed and thoughtful testing approach- Became a subject-matter expert on personas, products, competitors/industry, and marketplace trends, providing insights and recommendations to management Show less

Los Angeles, California, United States

- Gathered Salesforce requirements from clients and translated them into features for the development team to build; lead process flow analysis and design sessions; collaborated with a team of Salesforce Architects, Developers, and Consultants to determine the most appropriate technical strategy and designs to meet business needs- Configured and maintained clients’ Salesforce instances, including workflows, process builders, reports, dashboards, data migration and normalization, CRUD… Show more - Gathered Salesforce requirements from clients and translated them into features for the development team to build; lead process flow analysis and design sessions; collaborated with a team of Salesforce Architects, Developers, and Consultants to determine the most appropriate technical strategy and designs to meet business needs- Configured and maintained clients’ Salesforce instances, including workflows, process builders, reports, dashboards, data migration and normalization, CRUD Matrix, Data Dictionaries, and REST API synching w/ 3rd party applications- Extensively used Salesforce, Jira, Confluence, MS Visio / Diagrams.net (Draw.io), MS Excel and PowerPoint- Established and built a rapport with clients throughout the Salesforce project lifecycle to identify areas of future business, managed application updates forced by Platform releases, and elicited and documented future requirements to define long-term project roadmaps, resulting in increased revenue & profitability margin due to the discovery & implementation process streamlining & optimization Show less

El Segundo, California, United States

- As the Senior Business Analyst on the DirecTV Now App Metrics & Reporting team – gathered requirements and worked w/ the development team to implement, resulting in successful and timely launch of the brand-new DirecTV Now app to a 47-million people audience, with responsibility for the critical Contractual Reporting module of the app - Lead the team that has developed and integrated data collection, error capture, stream quality, and content analysis functions using Java (Android)… Show more - As the Senior Business Analyst on the DirecTV Now App Metrics & Reporting team – gathered requirements and worked w/ the development team to implement, resulting in successful and timely launch of the brand-new DirecTV Now app to a 47-million people audience, with responsibility for the critical Contractual Reporting module of the app - Lead the team that has developed and integrated data collection, error capture, stream quality, and content analysis functions using Java (Android), Objective-C (iPhone), and REST API; utilized SQL and Python (NumPy, Pandas) to extract, merge, and normalize data from multiple analytics platforms- Was the principal liaison between the management (business) and engineering teams – formulating reporting frameworks, implementation requirements, and KPI/SLA dashboards within Adobe Analytics, Conviva, New Relic, Nielsen, and Comscore reporting environments, resulting in continuous timely delivery of Planned Software Increments, according to SAFe Agile principles- Formulated analysis plans, determined data requirements, extracted and analyzed data, and developed actionable performance improvement strategies for senior management and working teams- Collaborated with cross-functional teams, including engineering, business intelligence, and marketing, to evaluate campaign, audience, and website usage data for comprehensive insights Show less

Agoura Hills, California, United States

Previously known as TouchCommerce, acquired by Microsoft- Led SaaS product launches for global telecom companies (AT&T, Bell Canada, Comcast, Vodafone Germany), successfully deploying online customer engagement and reporting solutions, while representing our company at executive meetings worldwide, resulting in sustained $45mm annual revenue increase- Negotiated client and vendor contracts, managed product scope, and assisted with strategic business development; led daily standups… Show more Previously known as TouchCommerce, acquired by Microsoft- Led SaaS product launches for global telecom companies (AT&T, Bell Canada, Comcast, Vodafone Germany), successfully deploying online customer engagement and reporting solutions, while representing our company at executive meetings worldwide, resulting in sustained $45mm annual revenue increase- Negotiated client and vendor contracts, managed product scope, and assisted with strategic business development; led daily standups, created user stories, resolved conflicts, and oversaw wireframe creation and review with UX/UI teams- Managed digital strategy for the top 5 enterprise clients (Comcast, T-Mobile, AT&T, Vodafone Germany, Bell Canada), resulting in bringing in 37% of the company’s revenue, using Adobe Analytics, Google Analytics, IBM Customer Analytics, and Optimizely- Developed REST API solutions for live interaction services and created new online engagement concepts, significantly enhancing e-commerce sites for Fortune 10, 50, and 500 companies; recognized as a technology & product expert and go-to mentor within the company Show less

Thousand Oaks, California, United States

- Lead from start to finish a custom Project Management Suite upgrade, both as a Product Owner and a Developer- Conducted stakeholder interviews, requirements gathering, analysis, & validation, participated in development, testing, deployment, & maintenance- Major milestones included migration to a new SAP Financial module for itemized budget input, adding Time Writer integration for time logging, and creating a comprehensive report and dashboard suite, & ability for shift hand-offs for… Show more - Lead from start to finish a custom Project Management Suite upgrade, both as a Product Owner and a Developer- Conducted stakeholder interviews, requirements gathering, analysis, & validation, participated in development, testing, deployment, & maintenance- Major milestones included migration to a new SAP Financial module for itemized budget input, adding Time Writer integration for time logging, and creating a comprehensive report and dashboard suite, & ability for shift hand-offs for a continuous 24-hour work-cycle covering the U.S., Germany, and China Offices Show less

Certificate, Organizational Leadership

Nano Degree, Ai & Machine Learning

Master Of Business Administration - Mba, Information Systems

Bachelor Of Science - Bs, Finance