• Optimizing lead generation by balancing high-value media leads with scalable web channels, improving ROI and efficiency. • Streamlining data tracking and collaborating on infrastructure to provide actionable insights for lead performance and campaign outcomes. • Creating high-performing, compliant Google Ads campaigns with advanced tactics like dynamic keyword insertion, A/B testing, and interactive tools. • Developing educational content strategies (blogs, quizzes, videos) to engage and convert leads in a challenging, regulated industry. • Simplifying workflows and implementing automation to support scalable, long-term growth.

Transformed the digital advertising strategy of a nationwide tax relief company by launching and scaling their Google Ads presence.Key Achievements:Launched and Scaled Google Ads Campaigns:Scaled from $0 to a $35,000 daily budget, managing 22 campaigns.Made paid search the most profitable channel.Record-Breaking Revenue:Broke online revenue records with exceptional ROI.Achieved superior ROI with Google Ads campaings delivering leads at a cost of $200-$500 & Potential LTV of $5000-$20000, significantly outperforming competing platforms.Optimization Techniques:Decreased CPC by 8.31% and increased CTR by 125.74%.Boosted conversion rates by 210.20% through A/B testing of landing pages and ad copy.Advanced Lead Pipeline:Redesigned lead flow using long form landing pages leading to a Typeform quiz to effectively capture leads.Tracked and optimized conversions into an automated dialing, texting, and email lead pipeline flow.Innovative Targeting Strategies:Utilized over 30,000+ segmented keywords for precise targeting.Employed dynamic ad copy and segmented campaigns by funnel stages.Introduced unique budget utilization techniques to enhance algorithm performance.

Shop.Playboy.comGoogle Ads Campaigns & Digital Marketing AdvisorMagic Jump Inc., Magic Jump Rentals, HullabalooSales, FunourmousGoogle Ads & SEOEarly Autism ServicesGoogle Ads & SEOLiquor on BroadwayGoogle Ads and SEO initiatives.Interactive Experience Digital2023 SEO campaign strategy for Jose Cuervo, Three Olives Vodka, and Stranahan's.E&L Beverly Hills Employment Law Google Ads campaignsVTRoofing / Vermont ConstructionGoogle Local Services AdvertisingChristian Brothers Mechanical Services Commercial HVACGoogle Ads

The Emily Program - Nat. Leader in Eating Disorder Treatment Google Ads & SEOLHC Group - Nat. Hospice Corp.Google AdsMultiple Health Care Providers and Service based companies.

Google Ads & SEO.Results: - 5x Organic Traffic - 145% Increase New Users - Organic - 108.07% Increase - Direct Traffic - 70.27 % Increase - Referral Traffic

Comprehensive SEO Management. Content Development, Wordpress, Technical SEO, Content Optimization, and Backlink Building.

Google Ads, Bing Ads, Facebook Ads (Conversion Value Optimization. Smart Display) SEO Semrush, Content Marketing, Web Page Speed Optimization, Link Building Results 2019-20: Revenue Up 35.70% Average Order Value Up 112.56% Direct Traffic Up 279.15% Google Organic Up 87.23% $30k-$40k Mo. Ad Budgets(2023 Update)I worked with Magic Jump, an e-commerce company that specializes in licensed inflatables for small business owners. The company's website was built using custom PHP, so I collaborated with a developer to fix various page performance and technical search optimization issues. We also hired staff to manually optimize all product and category pages for SEO and set up a system for optimizing all new product additions for SEO. As a result, in the last two years, the company's Domain Rating (DR) improved by 14 points, they acquired 1100 backlinks, 271 referring domains and their organic traffic increased to over 21,000 clicks per month.

PPC / SEM / SEO ServicesGoogle Paid Search & Display AdsFacebook Lead AdsShopify DevelopmentContest & Fundraising MarketingAutomated Email, Text & Voicemail MarketingGoogle My Business OptimizationReview GenerationResult:835% Increase in Organic Traffic

Pay Per Click Planning, Implementation and OptimizationConversion Rate OptimizationSeo Optimized Shopify Product BuildingDisplay and Retargeting Paid Search Campaigns Viral Facebook AdsContent Development & Organic Link Building WordPress ExperienceFundraising and Contest PromosDevelop Effective Email & Bulk SMS Campaigns Google AdWords Advanced Search and Advanced DisplayGoogle My Business OptimizationResult:2373.13% Increase in Organic Traffic#1-3 First Page Organic Positions for best converting keywords3x Revenue Increase+60k Followers Facebook 2 Year Period$0.003 Per Post Engagement Facebook Ads$0.07 PPC Traffic Facebook/Twitter AdsTop 95% or better Facebook Ad Performance40k-50k per month Ad Budgets$70-$80 Cost per conversion (Purchase) re-marketing ads on $600-1500 product