Helped shape communications, product development and positioning for some of the world's leading brands, primarily working with tech and media companies including Yamaha, YouTube, Sony PlayStation, Spotify, The New Yorker.

Whilst taking time out to study music production and sound engineering, I continued my research career on a freelance basis.

Working at Flamingo, a global consumer insight, brand strategy and cultural consultancy. Undertook all aspects of national and international market research across a wide variety of brands and categories. Extensive project experience spanning communications development, strategic positioning, consumer understanding and cultural investigation, NPD and segmentation. Versed in a wide range of research methods including ethnography, semiotics, trends and foresight, both digitally and face to face.