George Yu Email & Phone Number

web3

• www.playone.games
• Designed and implemented a KOL performance tracking system, providing actionable feedback that increased conversion rates by 30% and reduced campaign budget waste by 15% through more efficient KOL selection.
• Led 12 marketing campaigns to boost brand awareness and community engagement, achieving 100% organic growth from zero to 68k Twitter followers, 10k Telegram members, and 37k Discord users within six months, while.
• Secured partnerships with 15 blockchain platforms, specifically targeting Southeast Asian users, resulting in a 4x increase in user acquisition in the region.
• Executed joint campaigns with KOLs, generating $400k+ in NFT sales for client gaming projects.
• Managed and motivated a cross-functional team comprising junior, mid-level, senior-level members, and interns, driving the successful execution of 12 marketing campaigns.

Seoul, South Korea

• Identified and onboarded 10 new blockchain projects, boosting network activity.
• Maintained strong relationships with project teams, ensuring ongoing collaboration.
• Monitored project performance, optimizing strategies to increase contributions to mainnet KPIs.