George Yu

George Yu Email and Phone Number

Head of Marketing at PlayOne Games @ PlayOne Games
George Yu's Location
Seoul, South Korea, Korea, Republic of
About George Yu

web3 Marketer.Looking for a business opportunity to implement LFG strategy

George Yu's Current Company Details
PlayOne Games

Playone Games

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Head of Marketing at PlayOne Games
George Yu Work Experience Details
  • Playone Games
    Head Of Marketing
    Playone Games Jun 2022 - Present
    Web3
    www.playone.games• Designed and implemented a KOL performance tracking system, providing actionable feedback that increased conversion rates by 30% and reduced campaign budget waste by 15% through more efficient KOL selection.• Led 12 marketing campaigns to boost brand awareness and community engagement, achieving 100% organic growth from zero to 68k Twitter followers, 10k Telegram members, and 37k Discord users within six months, while increasing backlink count by 2500%.• Secured partnerships with 15 blockchain platforms, specifically targeting Southeast Asian users, resulting in a 4x increase in user acquisition in the region. • Executed joint campaigns with KOLs, generating $400k+ in NFT sales for client gaming projects.• Managed and motivated a cross-functional team comprising junior, mid-level, senior-level members, and interns, driving the successful execution of 12 marketing campaigns.
  • Krust Universe
    Marketing Manager Of Cic
    Krust Universe May 2022 - Jun 2022
    Seoul, South Korea
  • Krust Universe
    Business Development Manager Of Global Adoption Team
    Krust Universe Jan 2022 - May 2022
    • Identified and onboarded 10 new blockchain projects, boosting network activity.• Maintained strong relationships with project teams, ensuring ongoing collaboration.• Monitored project performance, optimizing strategies to increase contributions to mainnet KPIs.

George Yu Education Details

Frequently Asked Questions about George Yu

What company does George Yu work for?

George Yu works for Playone Games

What is George Yu's role at the current company?

George Yu's current role is Head of Marketing at PlayOne Games.

What schools did George Yu attend?

George Yu attended University Of Seoul.

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