Marketing Creative
Warwick, England, United Kingdom
As a marketing creative for Trust Pet Products, I use various software to create and compile a monthly brochure/magazine (mainly Adobe InDesign, Photoshop, illustrator, Acrobat, Bridge, PaperTurn, and occasionally others), also constructing an organized image library for efficient access which helps when dealing with a large number of similar images.I create reports to assess where we could benefit from focussing some time, then I create plans to help us achieve it.I put together a value proposition of our current offerings in an easily digestible format (by creating an online flipbook with interactive graphics and videos) which increased business and bookings, while improving the efficiency and delivery/style of digital and physical artwork/marketing assets. I manage product uploads and edits across the website, creating organized and shared spreadsheets to keep on top of an 8,000 product portfolio - also continuously working towards improved SEO through researched and quality meta data and image optimization. Additionally, I create and manage email campaigns on MailChimp, while also assessing the effectiveness of these campaigns.I have, and continue to, create an analytics report to assess all marketing activities. I compile and examine data from a range of sources (MailChimp reports, PaperTurn statistics, and Google analytics) providing valuable insight to fine-tune our marketing activities.