George Eubanks Email & Phone Number

Mission Viejo, CA, US

Täby, Stockholm, SE

Costa Mesa, California, US

• Recruited by Board of Directors to redefine and restructure business operations.
• Assembled new leadership team in mission critical departments including Ecommerce, marketing, finance and operations.
• Led development of Highway Two’s strategic vision plan focused on driving growth and brand expansion in the evolving cycling retail and wholesale landscapes.
• Collaborated with our leadership team to reimagine physical distribution footprint leading to a shift from 100% fully owned warehouses to a hybrid approach including third party logistics partnership.

• Appointed to drive business growth and mentor CEO of this German company’s US subsidiary.
• Set and executed strategic plan that lent new clarity and focus to a complex business model, aligning all operational pieces.
• Coordinated record-setting growth, with double-digit revenue gains for the past 3 consecutive years.
• Restructured and refocused inside and outside sales organizations (comprising 100 agents) on new channel direction.
• Led development of strategic marketing campaigns to acquire new distribution and end user customers.
• Implemented and activated three year sports marketing partnership with the NBA Champion Phoenix Suns

• Created and executed dealer direct channel strategy to build scalable model for future growth.
• Strengthened bottom line by reducing costs 35% in the first 3 months.
• Raised $600K in new capital to execute mid-term strategic goals.
• Located strategic partner to purchase company – sale completed in August 2017.

• Spearheaded new strategic plan that fueled 230% growth, taking annual revenue from $15M to $51M in 8 years.
• Opened Canadian market, driving 10%-15% additional revenue YoY.
• Promoted development effort to add company field representatives to sales organization, resulting in incremental 15%-20% territorial growth.
• Developed California-based sales and service office to maximize talent base acquisition. o Onboarded Controller to support business growth and complex financial structure.o Recruited Supply Chain Analyst to stabilize.
• Justified largest investment in company history by convincing Board and owners to add new brands to company portfolio.
• Set North American distribution strategy to include multiple warehousing and shipping points.

• Led inside and outside sales teams to produce double-digit revenue gains every year.
• Built a dynamic inside sales team by recruiting from well-known, customer service-focused companies.
• Introduced a “trade out” program for competitor’s eyewear, minimizing delay in market entry. Eyewear category increased revenue 10% in first year.

Building and developing winning sales teams. Product management of industry leading footwear brand. Strategic sales planning resulting in dynamic profit growth for U.S. subsidiary.

Managed US OEM sales for industry leader in cycling products. Developed long term sales strategies to insure continuation of brand strength with customer base. Worked closely with product development team to insure product met market requirements. Successfully expanded sales channels to include new distribution opportunities.