George Geros

George Geros Email and Phone Number

Industy 4.0 I Technology I Growth I Partnerships @ embotech
zurich, zurich, switzerland
George Geros's Location
Zurich, Switzerland, Switzerland
About George Geros

Results oriented Business Development, Sales and Marketing Professional with extensive International Experience from B2B industries and B2C Industries. Successfully developed Business Development and Marketing Strategies for Forbes 500 corporations (e.g. General Motors/Dow Chemical) and entrepreneurial tech organizations (e.g. Zurich ETH spin-off). Technology enthusiast, with a rounded profile (Go-To-Market Strategies, Growth Strategies, Demand Generation, Digital Marketing). A “strategic doer” with genuine interested in innovative products and an entrepreneurial mind set.Experience in: - Multiple Industries: 15+ years of international experience from a variety of verticals: Software, Technology, Automotive, Industry, FMCG both on B2C and B2B level.- Multiple Geographies: Responsibilities for country, clusters, regions level covering Europe/ME/Africa.- Business Development: Proven track record in identifying and nurturing business opportunities to driving growth and profitability. Go to market strategies, distribution partner support in established and new markets. - Marketing Strategy: Insights, Market and Industry Analysis, Strategy Development, Branding Positioning, NPD, Portfolio Management. Full marketing mix and P&L ownership.- Marketing Campaigns: 360o Marketing Campaigns development and deployment at global, regional and local levels. Multi-Channel with focus on Digital and Customer Experience (events/tradeshows)- Digital Acceleration: Proven record in leveraging digital innovation to transform the business (CRM, Marketing Automation, Digital Marketing). 2018 Google Digital Leadership Champion.

George Geros's Current Company Details
embotech

Embotech

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Industy 4.0 I Technology I Growth I Partnerships
zurich, zurich, switzerland
Website:
embotech.com
Employees:
33
George Geros Work Experience Details
  • Embotech
    Commercial Director
    Embotech Dec 2018 - Present
    Switzerland
    Embotech is a leading developer of cutting-edge automation solutions for Automotive Factories, Logistic Yards and Ports. Our solutions bringing significant improvements in productivity, safety and energy efficiency. Responsibilities: Driving Tech Adoption and Revenue Growth for Embotech’s Automotive/Industrial Automation Solutions and Software Products. Business Planning, Sales Management, Key Account Management, Forecasting, Marketing Management, Event Management.
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  • Google Digital Academy (Skillshop)
    Commercialization Strategies & Digital Leadership
    Google Digital Academy (Skillshop) Apr 2018 - Oct 2018
    6-month intensive online program developed by Google. Focus on equipping participants with the skills necessary to excel in a global digital leadership role. The curriculum encompassed a range of topics critical to digital business strategies along with fostering collaboration and strategic thinking through group projects and assignments.
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  • Agt Europe Automotive Import Sa
    Senior Manager, Business Development (Europe)
    Agt Europe Automotive Import Sa Sep 2014 - Mar 2018
    Pfaeffikon (Sz), Switzerland
    Business Development and Network Development for the US Division of FCA (Fiat-Chrysler Automobiles). Responsibilities: Business Planning, Retail Network Development, Sales Retailing, Marketing Selected achievements- Led the team of 2 business developers focusing on building a network for the FCA US brands division in Europe- Led business development negotiations with major partners like Hertz Europe, Infinity Europe, Alghanim Industries and Spyker Automobiles- Launched of AGT new brand identity
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  • Karpos Company
    Co-Founder / Director Sales & Marketing
    Karpos Company Mar 2013 - Aug 2014
    Athens, Attiki, Greece
    Entrepreneurial Project in the Fast Moving Consumer Goods (FMCG) Industry. Lead the repositioning and re-launch of Karpos Co portfolio of brands. Responsibilities: Marketing Strategy, Product Planning, Marketing Operations and Demand GenerationSelected achievements- 120% Sales Increase in the first year after re-launch through Multi-channel campaigns- Led a team of 3 marketing specialists and 3 business development managers- Completed full re-position and re-branding including product line up, CI and communication elements (online/offline), sales material- Successfully introduced the brand with premium retailers William Sonoma (US), Globus (CH), Galeries Lafayette (DE, FR), Stockmann (FI), Magasin (DK) Loegismose (DK)- Won Multiple Awards for Branding/Packaging and Communications
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  • Dow Chemical
    Senior Manager, Marketing - Europe, Africa, Middle East
    Dow Chemical Sep 2010 - Feb 2013
    Zurich Switzerland
    Lead the development and implementation of Business Marketing Strategy for EMEA. Responsibilities: Business Management, CRM, Lead Generation, Demand Generation, Digital Marketing, Demand GenerationSelected Achievements- Designed and implemented the Marketing Automation Program for the plastics division. This resulted to the first ever for Dow demand generation campaigns (online) with multiple targets down the value chain (Eloqua based Solution)- Restructured/re-launched the marketing activities for 3 key industry segments aligning activities to sales requirements- Successfully planned and implemented the presence of Dow in a number of important Trade Shows for specialty markets (e.g. KShow, ISH)- Member of the team working on the value creation out of Dow’s Olympic sponsorship
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  • General Motors
    Manager, Digital Marketing & Crm
    General Motors Aug 2007 - Sep 2010
    Zürich Area, Switzerland
    Acquiring and keeping customers through CRM, Digital and Direct Marketing activities. Responsibilities: Strategy, Planning, Media Buying, Content Development and Management, Tracking, Optimization and Evaluation of Digital & Direct Campaigns covering Awareness building, Retail initiatives, Product launchesSelected achievements- Strategy development, implementation and tracking of Chevrolet Europe’s Digital and CRM activities in 31 countries (Websites, Display, SEM, Email, Mobile, Social Media)- Managed Media Buying Budget of Euro 7 Million+ per year (14 countries)- Increased the share of voice of Chevrolet by 10% despite cost cutting activities and limited resources- Designed and implemented the first extensive multi country (14) internet retail campaign achieving more than 16,000 leads within 4 months- Successfully run the first Content Generation Campaign within GM- In charge of a pan-European team of 3 internal experts and 5 outsourced specialist in Digital Marketing- Designed and implemented the Social Media Strategy and first Social Media Campaigns for Chevrolet Europe on Facebook, Youtube and Twitter (results include 10.000 Facebook friends in 4 months, Most popular video on YouTube etc)
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  • General Motors
    Project Manager, Product Launches
    General Motors Mar 2005 - Aug 2007
    Zürich Area, Switzerland
    Coordinated all Pan-European Product Launches and In-store Comms. Responsibilities: Strategy, planning, production and logisticsSelected achievements- Core member of the team to re-position and successfully launch of the Chevrolet brand in Europe- Planned the successful European launch of three major carlines (31 markets all marketing communication elements)- Revisited the strategy, design and production of all centrally developed in-store communication elements (31 countries)- Lead cost reduction initiatives that lead to 35% lower costs for the central office and the markets for the in-store communication matrial- Rolled out the online retailer advertising tools “Chevrolet Retailer Desk”
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  • General Motors
    Project Manager, Market Research
    General Motors Jan 2000 - Dec 2003
    Zürich Area, Switzerland
    Management of the industry syndicated New Car Buyer Study (the largest European automotive tracking study). Survey management, co-ordination, reporting, ad-hoc competitive analysis, vehicle segmentation, consultancy support, training. Selected achievements:- Lead project teams consisting of outside consultants and internal experts on investigating market issues and propose solutions.- Subject matter expert for all GM Europe brands, including Opel, Vauxhall, Saab, Daewoo, and joint venture partners. - Responsible for the vehicle segmentation on which market and product assessments are based (benchmarking). - Held extensive market research training sessions with all the marketing experts central and local on how to use market research in order to address real business issues.- Successfully managed complicated yearly sampling and budget requirements involving 15 suppliers and more than 13 countries.
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  • Opel
    Project Specialist, Product Marketing
    Opel May 1998 - Dec 1999
    Frankfurt Area, Germany
    Brand Management, Market analysis, Cost of Ownership analysis, Quality Network Retail Systems (QNRS) Analysis, Development & Standardisation of analytical tools.Selected achievements:- Developed the Aftersales Marketing Segment Specifications (MSS), a platform that define the aftersales requirements for a new product.- Analysis on the Aftersales programs that have an impact on Quality Network Retail Systems (QNRS). Lead to a restructuring of the Aftersales programs and a increase of 9% in customer satisfaction (big 5 markets).- Composed the Delta Global Compact Car Platform MSS.
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  • Autobahn Ltd
    Sales Representative
    Autobahn Ltd Sep 1994 - Sep 1997
    Athens, Greece
    Involved with all aspects of sales, promotional activities and service. Customer relationship Management, CI development, Remarketing programs.Selected achievements:- Developed and implemented a CRM Program for dealership that achieved 75% customer retention for service.- Managed a profitable used car remarketing program that took advantage of 1991-1994 scrappage campaign.- Designed corporate identity and point of sale material for dealership.

George Geros Skills

Digital Marketing Marketing Strategy Marketing Communications Strategy Market Research Online Marketing Product Marketing Competitive Analysis Marketing Brand Management Social Media Marketing Project Management Seo Advertising Management Consulting Media Relations Marketing Management

George Geros Education Details

Frequently Asked Questions about George Geros

What company does George Geros work for?

George Geros works for Embotech

What is George Geros's role at the current company?

George Geros's current role is Industy 4.0 I Technology I Growth I Partnerships.

What schools did George Geros attend?

George Geros attended Squared Online, University Of Zurich, Cardiff University / Prifysgol Caerdydd, American College Of Greece, Technical School Of Athens.

What skills is George Geros known for?

George Geros has skills like Digital Marketing, Marketing Strategy, Marketing Communications, Strategy, Market Research, Online Marketing, Product Marketing, Competitive Analysis, Marketing, Brand Management, Social Media Marketing, Project Management.

Who are George Geros's colleagues?

George Geros's colleagues are Manuel Dangel, Stanislas Laurent, Gian Ulli, Thivaharan Albin, Antoine Seewer, Patrick Seewald, Aldo Zgraggen.

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