George Gerritsen Email and Phone Number

As the Integrated Media Strategy Director on the GSK account, I was responsible for the Vaccine Portfolio, Benlysta and Tanzeum lines of business.I was the day-to-day contact for the client and the internal PHD Investment and Research & Analytics teams.I led the development of all media strategy and tactical recommendations for the above brands working with the Strategy, Investment and Research & Analytics teams. I was responsible for bringing effective innovative ideas… Show more As the Integrated Media Strategy Director on the GSK account, I was responsible for the Vaccine Portfolio, Benlysta and Tanzeum lines of business.I was the day-to-day contact for the client and the internal PHD Investment and Research & Analytics teams.I led the development of all media strategy and tactical recommendations for the above brands working with the Strategy, Investment and Research & Analytics teams. I was responsible for bringing effective innovative ideas to the above brands while dealing with a conservative client and a heavily regulated category. Show less