George Gitonga Email & Phone Number

Kenya

• In charge of Overall Fintech CVM Strategy to drive, accelerate fintech customer and revenue growth by capturing high levels of customer value through lifecycle management (Onboarding, Churn & Retention).• Revenue Targets: responsible for ensuring that fintech revenue targets are met within and across all identified channels also through growth of ARPU, ARPA, COAT and product penetration.• Lead the execution of the go-to-market strategy for fintech. Design the BTL marketing strategy to drive customer activity and revenue while incorporating data analysis to determine the best growth path as well as Soliciting direct customer feedback to validate the strategy.• Drive campaigns from planning to execution and beyond to meet key performance metrics while constantly optimizing marketing activities to improve return on investment.• Partner with the Product development agile squad to refine the products roadmap, offer market and customers insights to influence the direction of products.• Drive revenue achieve targeted ROI and maintain positive KPI trends; Determine monthly, quarterly, and annual revenue forecasts and budgets.• Track and evaluate KPIs of all marketing channels and determine necessary adjustments to optimize overall marketing effectiveness in line with budgeted marketing spend.• Lead on insights generation for better understanding of the fintech customer by products, segments and regions and using those insights to generate more revenue.• Develop and deploy customer lifecycle management programs and initiatives to scale and extend the lifetime value of fintech customer.• Develop and Embed CVM and customer engagement tracking tools & KPIs (ARPU / ARPA, IBRO, Txn size, Txn vols, Churn rates).• Undertaking the financial appraisal and financial modelling for the various initiatives within fintech before and after the propositions are taken to the market.

Responsible for mobile payment (Lipa Na Mpesa) customer base growth, retention andacquisition:- IBRO (inflows, base management, retention and Outflows).• Lead in customer value proposition design, development and go to market.• Analysis and insights on customer behavior, market intelligence and customer growth strategies.• Formulation and implementation of Customer Value Management (CVM) strategy for the mobilepayments and fixed data customers.• Campaign Performance analysis, reporting and optimization: Analysis to determine the efficacyof live campaigns through CG V.s TG comparison, ABC analysis, MTD v.s LMTD analysis• Performance tracking and reporting via daily, weekly and monthly dashboards and minutesfactories.• Provision of business insights for customer experience improvement, product enhancement andvalue growth opportunities.

Kenya

Responsible for mobile payment (Lipa Na Mpesa) customer base growth, retention andacquisition:- IBRO (inflows, base management, retention and Outflows).• Lead in customer value proposition design, development and go to market.• Analysis and insights on customer behavior, market intelligence and customer growth strategies.• Formulation and implementation of Customer Value Management (CVM) strategy for the mobilepayments and fixed data customers.• Campaign Performance analysis, reporting and optimization: Analysis to determine the efficacyof live campaigns through CG V.s TG comparison, ABC analysis, MTD v.s LMTD analysis• Performance tracking and reporting via daily, weekly and monthly dashboards and minutesfactories.• Provision of business insights for customer experience improvement, product enhancement andvalue growth opportunities.

Kenya

Formulation and implementation of Customer Value Management (CVM) strategy for the mobilebanking sector (Virtual Customer).• Accountable for CVM activities execution using IBRO framework (Inflow, Base management,Retention, Outflow) to achieve growth in customer number and value.• Campaign Performance analysis, reporting and optimization: Analysis to determine the efficacyof live campaigns through CG V.s TG comparison, ABC analysis, MTD v.s LMTD analysis• Performance tracking and reporting via daily, weekly and monthly dashboards and minutesfactories.• Provision of business insights for customer experience improvement, product enhancement andvalue growth opportunities.

Nairobi

• Formulation and development of acquisition strategy, offers, processes.• Indirect managing ground sales team targets, performance – Freelancers, Shops and SSOs.• Recruitment and onboarding of acquisition suppliers, channel partners and partners.• Leading in customer acquisition and retention activities.• Acquisition plans/Performance tracking, reporting and presentation during the weekly, monthly reviews with top management.• Lead in acquisition products development – business case, UAT, go to market and go live.

• Formulation and development of Voice products, got to market strategy.• Defending PCN(Product concept Note), business case and Voice offers propositions.• Leading in Voice products planning, configurations, UAT testing and adoption.• Voice products acquisition and U & R.• Voice products plans/Performance tracking, reporting and presentation during the weekly, monthly reviews with top management.• Voice Product development lifecycle, resource management and product launch/go-to-market-strategy.

•Formulation and implementation of Customer Value Management (CVM) strategy within the marketing Operations (Voice and Airtel money), focusing on customer churn & retention management and revenue generation.•Leading the customer base management, analysis, retention of the actual customers to achieve voice revenue/subscriber base growth: through churn reduction, acquisition, retention campaigns and product development (Kindergarten, Value droppers, Inactivity, data inactivity, ILD, Surprise etc.)•Leading campaign planning, setup and implementation: Through UNICA (IBM EMM), NEON (FLYTXT), IN, Outbound calling•Campaign Performance analysis, reporting and optimization: Analysis to determine the efficacy of live campaigns through CG V.s TG comparison, ABC analysis, MTD v.s LMTD analysis •Voice and Airtel money Product development lifecycle, resource management and product launch/go-to-market-strategy.•U & R segment plans/Performance tracking, reporting and presentation during the weekly, monthly reviews with top management.

Nairobi

1. Voice revenue/subscriber base growth: through churn reduction, acquisition and retention campaigns and product development (Kindergarten, Value droppers, Inactivity, data inactivity, ILD, Surprise etc.)2. Campaign planning, setup and implementation: Through UNICA (IBM EMM), NEON (FLYTXT), IN, Outbound calling3. Campaign analysis, reporting and optimization: Through Excel, UNICA and Cognos4. Conceptualization, development and implementation of Customer Lifecycle Management processes.5. Product development lifecycle, resource management and product launch/go-to-market-strategy.6. Airtel Kenya loyalty management (LMS), upselling.7. Managing Campaign design and execution resources.

Nairobi

• Providing key insights into customer behavior and highlight opportunities for revenue enhancement, churn arrest and customer retention.• Managing the delivery of new functionality and system enhancements to the market poducts.• Engaging with operations team in product/Campaign development for Usage and Retention with an objective to WOW the customer, drive customer usage and increase revenue share.• Revenue analysis of Airtel Money subscribers, prepaid subscribers, primary sales & Churn trends.• Monthly/Weekly reviews presentations/Performance presentations to management. • Tracking Customer KPIs performance and achieving target as per AOP (Annual Operating Plan)• Monitoring and benchmarking OpCo’s (Operating Countries) use of Customer Service Engagement Tools e.g. MAMO, beachcomber & LMS to increase revenue share, customer loyalty and reduce customer inactivity• Campaigns Post-launch analysis and Reporting.

i. ICT data Security Audit, data Penetration testing.ii. Predicting and forecasting business growth on historical performance.iii. Data administration, modeling and integration activities in data warehouse systems.iv. Implement business intelligence solutions to achieve data reporting and analysis goals.v. Support the development of business intelligence standards to meet business goals.vi. Coordinate with the business units to identify new data requirements, analysis strategies and reporting mechanisms. vii. Assist in design and generation of reports in timely and accurate manner. viii. Work with the business units to improve business operations.ix. Recommend enhancements and modifications to optimize business intelligence processes.

Nairobi

East African Data Handles is the African leader in database design, development, database management, data recovery services and Business data solutions in Africa; it is a privately owned firm that has a proven record in its provision of it services. Data engineers are the technical personalities tasked with all data/database design, development, management, recovery and backups. Their services are also outsourced time to time to remote clients for major projects implementation that could range from system design, development to administration.Main projects and responsibilities• Data/Database design, development, backups and recovery in case of loss.• Working on all phases of data warehouse development lifecycle, from gathering requirements to testing, implementation, and support.• Analysis, design, development, customization, and implementation and testing of software applications and products.• Utilizing ETL tools, including SQL Server Integration Services (SSIS), Data Transformation Services (DTS), and Data Stage and ETL package design, and RDBM systems like SQL Servers, Oracle in reporting.• IT Solutions research and implementations.• Systems design and development.• Ethical hacking/Penetration testing/IT infrastructure audits.• SEO, SMM, SEM, Graphics design and Data analysis.• Website hosting, site management and maintenance via cpanel.• Account management(webmail)

Doctor Of Philosophy - Phd, Business Administration

The program is meant to enhance capacity for business administration and growth at the highest level in a globalized environment..

Master Of Business Administration - Mba, Strategic Management

The MBA Management is a comprehensive business degree, focusing on crucial management functions, such as managing people, finance.

Bsc Computer Science, Software Engineering, 2Nd Class Honours- Upper Division

Activities and Societies: Association of computing students, Catholic students Association, Meru District students AssociationThe BSc.

Ccna, Networking