Midwest Merchandising, Inc. operates eight retail bicycle stores under the trade name BikeSource. Four stores are located in Colorado, three in Ohio and one in North Carolina. The company is closely partnered with Specialized Bicycles, but offers additional brands and stocks a complete line of bicycles in all sizes and styles as well as clothing, accessories, nutrition and other location specific products.

• Develop strategic plan to grow market share in government, military and commercial segment• Lead team focused on new customer acquisition and increase market share of existing customer base• Develop and enhance customer relationships to improve sales and gross profit performance• Transform single product line customers to multi product line customers • Developed Ad-hoc diversion program for largest US commercial operator

• Led global aviation fuel sales, handling team of 30 with annual profit goals of >$50M • Managed overhead and budget planning and execution• Supported corporate cost savings initiatives and develop strategic plan to gain market share in down economy• Identified new customer targets in FAA classifications (Part 91/135) and government and military segments • Trained, mentored and developed team of highly skilled sales members globally positioned in 7 countries

• Managed portfolio of 100 customers including foreign governments/ militaries and commercial logistics carriers• Managed largest revenue segment responsible for delivering 25% of business unit profitability• Identified and led proposal activity to secure new aviation fuel and services contracts for both US and foreign customers• Established partnership with U.S. Defense Logistics Agency to provide contracted into-plane fuel services as well as ad-hoc fueling via the U.S. AirCard Program• Supported numerous U.S. Department of Defense organizations with fuel and handling logistics services

• Focused on identifying new business opportunities to grow emerging government and military business• Developed strategic plan resulting in an increased profitability of 90% in first 3yrs• Optimized margins and improved cash flow by analyzing customer performance• Created workflow efficiencies to streamline proposal process development and improve customer satisfaction

• Member of Site Leadership Team which increased sales 10% YOY• Responsible for end-to-end business operations including financial, manpower and budgetary planning and execution• Led capture effort for the Extravehicular Activity (EVA) Space Operations Contract resulting in a win with estimated contract value potential in excess of $700M • Led proposal development and execution, including capture planning and teaming agreements for multiple pursuits including CSSS and CRaVE• Developed organic growth by providing stellar customer service to NASA/JSC customers including EVA office, JSC Engineering and ISS prime contractors such as Boeing, Honeywell and Oceaneering• Supported long range overarching strategy planning and development

• Developed new market segment strategies and business plan to grow third party business aviation services and sales including aircraft ground handling, hotel, catering and ground transportation• Created commission based business plan, yielding $1M in first year profit with plan to grow 2x in 2yrs.

• Managed EVA requirements, hardware manifests, fit checks, delivery schedules and presented mission overview/preflight briefings to senior NASA Leadership• Served as liaison between EVA Office and Space Shuttle and Space Station Program Offices, Mission Operations Directorate and the Astronaut Office• Served as Chairman for the NASA EVA Analysis and Integration Team, resolving multi-flight EVA integration and technical issues• Coordinated EVA requirements with various European Space Agency representatives and contractors• Supported the EVA console during Space Shuttle and Space Station missions to work real-time failures

• Supported real-time mission operations for NASA EVAs • Trained multiple astronauts and NASA personnel on EVA Spacesuit systems and associated procedures