George Harris Email and Phone Number

Setting Channel strategy and go to market plan across symbol, independent and wholesale channel worth over £2bn in sales. Linking brand and shopper needs through data and insight to enable build winning trade tools, leading a team of 5. Managing a budget of £36m for price support, trader incentives and wholesale promotions.

Leading for category management across all Key Accounts, worth £2.2bn in annual sales. Collaborating with sales and marketing teams to ensure all initatives are trade insights driven and aligned to customer range events. Led a team 5 including Space Planning, category management executives. Responsible for £4m listing fee budget. Converting category opportunities into channel and customer specific, objective and fact-based selling stories to drive sales and profit growth. Influencing retailers partners through providing best in class customer and shopper insight and convincing range strategies and merchandising. Scored number 1 place in Supplier Advantage Survey, completed by biggest retailers in the UK such as Tesco, Sainsburys etc. Selected and completed 'Dare to lead' developed programme, to develop team leadership skills.