George Webster Email & Phone Number

United Kingdom

United Kingdom

London, England, United Kingdom

Drove 93% YoY growth across a 7 figure portfolio.Building programmes of marketing effectiveness measurement with large, global clients. I work with businesses to help them make more effective decisions across comms development, brand strategy and innovation pipelines.

London, England, United Kingdom

Helping clients improve their marketing effectiveness through research, informed by behavioural science and validated in market. Specialising in advertising effectiveness, brand heath and innovation testing.

London, United Kingdom

A team of marketers, behavioural economists and brain scientists. I worked with businesses to implement consumer research & bespoke learning programmes internationally, which equipped brand owners with the skills and tools to engineer profitable growth (through understanding consumer psychology and buyer behaviour). I taught and applied marketing effectiveness principles to partner with clients in being first to mind, first to find and easy to buy. Clients included Unilever, The… Show more A team of marketers, behavioural economists and brain scientists. I worked with businesses to implement consumer research & bespoke learning programmes internationally, which equipped brand owners with the skills and tools to engineer profitable growth (through understanding consumer psychology and buyer behaviour). I taught and applied marketing effectiveness principles to partner with clients in being first to mind, first to find and easy to buy. Clients included Unilever, The Hershey Company, McDonald's & William Grant & Sons. Show less

London, United Kingdom

I led a number of key client accounts, acting as the main point of contact and providing consultation with a communications strategy focus. I delivered consumer insight reports that consolidate media weight and spend data, as well as econometrics, sales and market share data to provide behavioural understanding.

London, United Kingdom

An increasingly consultative role, developing strong client relationships with large FMCG, transport, automotive, utilities and pharmaceutical brands. Ensuring the smooth running of large client accounts. I ran a breadth of consumer research across innovation, brand tracking and ad testing studies.

London, United Kingdom

A project management role, running online quali-quant consumer research. The role involved leveraging behavioural economics and emotionally-led methodologies to deliver consumer insights to clients for their business advantage. Key responsibilities involved:- Monitoring fieldwork and ensuring the correct proportions and number of correctly profiling respondents took the survey- Closely managing timings and delivery from suppliers to ensure timely delivery- Data checking large excel… Show more A project management role, running online quali-quant consumer research. The role involved leveraging behavioural economics and emotionally-led methodologies to deliver consumer insights to clients for their business advantage. Key responsibilities involved:- Monitoring fieldwork and ensuring the correct proportions and number of correctly profiling respondents took the survey- Closely managing timings and delivery from suppliers to ensure timely delivery- Data checking large excel files to ensure they had been correctly processed - Performing detailed analysis on the results and delivering clear, actionable reports that deliver behavioural insights for clients- Presenting results at client debriefs Show less

London, United Kingdom

A three month probationary period, which led to a full-time role.

London, United Kingdom

- Organising and running market research focus groups;- In depth research into commercial markets;- Providing consumer insights that contributed to creative briefing documents;- Analysis of the financial performance of a number of new business prospects, to identify their strengths and weaknesses.- I also created a backed up excel document of a year’s worth of BMW web analytics data using representative state URLs to access the database. I delivered the document ahead of… Show more - Organising and running market research focus groups;- In depth research into commercial markets;- Providing consumer insights that contributed to creative briefing documents;- Analysis of the financial performance of a number of new business prospects, to identify their strengths and weaknesses.- I also created a backed up excel document of a year’s worth of BMW web analytics data using representative state URLs to access the database. I delivered the document ahead of schedule, before the database was no longer accessible, ensuring analysis of historical data was still possible. Show less

Held a paid position. As well as previous intern responsibilities, my role involved:- Contributing to the company blog;- Managing the company’s social media and website.

Role involved:- Research of various commercial markets and industries and producing reports and briefing papers;- Drafting briefs for existing clients and new business prospects;- Analysing and reporting tone of voice of existing and potential clients’ marketing communications;- Organisation and administrative assistance to the MD.

Minimba, Brand Management

Executive Mba, Distinction

Bachelor Of Science (Bsc), Psychology & Cognitive Neuroscience

Education record