Planning and implementing a high level of Graphic solutions by communicating IKEA product features and solutions in all in-store areas.Working with Visual Merchandisers, the Interior Designers and Sales by following the work brief process in planning and implementing graphic solutions to support the stores set sales targets and activity calendar.Keeping store in shape as new by maintaining and improving all graphic communication solutions.

Pavilions Content ProductionPlayed a pivotal role in the creation of engaging and impactful content for Expo 2020 pavilions by managing all aspects of production shoots. Responsibilities spanned comprehensive planning and coordination, including conceptualising creative ideas, organising pre-production logistics, overseeing on-site shoot operations, and streamlining post-production workflows. Ensured the seamless execution of projects by aligning creative vision with technical precision, delivering high-quality outputs that effectively represented the cultural and thematic narratives of the pavilions.

Cinematography and Content Production for Pavilions, Retail, and HospitalityLed the creation of cinematic visual content for Expo 2020, showcasing the unique stories of pavilions, retail spaces, and hotels. Managed all aspects of production, with a focus on advanced cinematography techniques, including shot composition, lighting design, and camera movement to capture stunning visuals. Directed on-location shoots, ensuring seamless coordination between creative teams, technical crews, and talent. Delivered polished, high-quality content that combined storytelling with visual excellence, elevating the Expo's immersive visitor experience.

Experienced in managing multiple film projects, seamlessly bridging creative vision with operational execution from pre-production to post-production. Adept at storytelling, on-set leadership, and problem-solving to deliver impactful results.Creative Collaboration, Supported directors in rehearsals, scene blocking, and refining narratives.Production Coordination Managed schedules, ensured continuity, and streamlined communication.On-Set Leadership, Supervised second-unit shoots, rehearsals, and background actions.Script Supervision Analyzed scripts and planned technical execution.Problem-Solving, Resolved logistical and technical challenges to maintain production flow.

Creative Photography ExecutionSpearhead product, lifestyle, and promotional photography for Target's diverse portfolio, ensuring alignment with brand guidelines and marketing objectives. Utilize advanced photography techniques and equipment to deliver visually compelling images that resonate with our audience.Image Production and Post-ProcessingManage end-to-end image production processes, including editing, retouching, and color correction. Leverage industry-leading software such as Adobe Creative Suite to enhance visual appeal and maintain consistency across campaigns.Collaborative Campaign DevelopmentPartner with cross-functional teams, including marketing, merchandising, and design, to conceptualize and execute visual campaigns. Collaborate with art directors and stylists to achieve cohesive brand representation. Ensure all images meet Target's rigorous quality standards, optimizing them for various platforms, including e-commerce, social media, print, and in-store displays.

Project: 100 Years of Chrysostom Film DocumentaryRole: Creative Coordinator, Cinematographer, and Associate DirectorThe 100 Years of Chrysostom documentary chronicled a century of history, culture, and storytelling over 4 years of research, planning, and execution.Contributions:Creative Coordination: Led the creative vision, collaborated with writers and historians, and managed the narrative workflow.Cinematography: Supervised visual storytelling, collaborated with directors, and used advanced techniques for impactful content.Associate Direction: Managed logistics, schedules, and team coordination, supporting creative and operational decisions.Achievements:Guinness World Record for the Longest Film Documentary (48 hours).Led a multidisciplinary team, demonstrating leadership and organizational excellence.Skills Developed:Creative direction and cinematographyTeam and project managementAdvanced storytelling and collaboration